Does Changing a URL Affect SEO?

Building a website and creating content can be a complicated task, but it’s imperative to get it right. If a site is designed and structured poorly, all efforts will be wasted. Search engines find websites for its users in a certain way, and if websites are not set up in a certain manner, those websites will not be found. As a website is a business’s digital shop window, if it cannot be found, customers will never be able to buy from a company.

In this article, we’ll look at one of the key aspects of building a website — its URL. In doing so, we investigate the question, “Does changing a URL affect SEO?”. The short answer is yes, changing a URL does affect SEO. We’ll discuss this question as well as go over what SEO is so that it’s easy to understand the implications that a website’s URL can have on SEO practices.

SEO – The Basics

SEO stands for Search Engine Optimization, and all websites must have the very best SEO in place so that it ranks highly for queries into search engines like Google. To have the best SEO means to arrange a website’s content and structure so that search engines can find the best answer to the queries its customers ask.

As a result, SEO relies on keywords that search engines look for in a site’s content. A search engine will crawl a website looking for those keywords which will be part of the initial query a person puts into a search engine such as Google. Keyword research is essential therefore prior to creating content for a website so that content creators can write the keywords as many times as possible. However, it’s important to note that keyword stuffing is something for which search engines will penalise websites. Content must still be valid and useful for website users.

The Importance of SEO

The importance of SEO cannot be understated. As briefly mentioned above, without good SEO in place, a website will not attract any traffic, unless a person is instructed to go there directly with a link. Search engine traffic is a key way that a company can achieve organic growth through its website and a vital way to attract custom. If a website does not have excellent SEO throughout it, search engines will not be able to provide a website as an answer to a query. Crucially, search engines will not place a website high up its results if it has weak SEO. Weak SEO means that search engines believe a website to be a lesser match for a customer’s query, which is why it puts the website further down its results pages. 

What is a URL?

In short, a URL is a web address that stands for Uniform Resource Locator. They are made of several different parts to help structure a website and can be a key way to improve SEO — particularly if the URL contains a keyword or phrase. A URL with the right keywords can be a quick win when it comes to answering any query put into Google or its competitors.

Does Changing the URL Affect SEO?

Changing a website’s URL does affect a site’s SEO. If you change your website’s URL, it’s therefore crucial to go through the entire website and redo your SEO to ensure that it’s as good as it can be for your new URL. Doing so will help limit the inevitable loss in rankings that will come from the URL change.

Additionally, given that URLs themselves are a key way that search engines find a website, it’s essential to understand that changing a URL can upset what was once a website with good SEO practices. 


SEO and URLs are key ways to be found by a search engine. Good SEO practices means that a search engine can see that a site contains many keywords that answer a customer’s query — without keyword stuffing. Good URL structure is also part of SEO. URLs are not just web page addresses that direct users to content on a page. It’s crucial to think through all implications that changing URLs have on a webpage and a website as a whole with respect to search engine rankings.

How Often Should SEO Be Done?

SEO is one of those key phrases that many content creators and website designers refer to. However, it’s not always fully understood for many. One of the key ideas that’s commonly misunderstood about SEO is that it’s not just something that you can tick off at the inception stage of a website. Instead, it’s a continual process that must be returned to on a regular basis to ensure that good SEO is maintained at all times.

In this article, we’ll answer the question, “How often should SEO be done?”. In doing so, we examine what exactly SEO is and why SEO is so critically important to a website. We also explore if it’s beneficial to carry out SEO even more regularly than a competitor.

What Is SEO?

SEO stands for Search Engine Optimization. In practice it means creating, writing, and constructing a website and its content so that it can be found by search engines. Search engines will look for the keywords or phrases that a person asks by crawling through the web for sites that answer that person’s query.

For example, if a person types “what is SEO?” into Google, Google will search the web for all the websites that answer this question. It will then rank those answers according to the relevance and usefulness that it believes those websites to be in. As a result, the better the SEO, the better the ranking.

Why Is SEO Important?

Ranking is just one of the reasons why SEO is so important for a website and its success. The higher up the rankings a website is in a search engine query, the more likely it is to be clicked on by a user. This then has a knock-on effect to its rankings as the more clicks it receives and the longer the user spends on a page, the more relevant and useful a search engine believes that website to be. It will therefore be more likely to return that website as an answer to that query and move it up the rankings if it’s further down the results page.

Crucially, SEO is simply a vital way for a website to be found at all. If it’s not found by a search engine, the traffic a site will receive will be lower than it needs to be. In fact, the only traffic it will receive is the traffic from a user who has been sent a link directly. If you think of your website as your digital shop window, you want that shop window to be seen as much as possible. Good SEO practices is one of the ways that you get more people walking by your shop window and hopefully walking into your shop to purchase goods or services from you.

How Often Should SEO Be Done?

SEO is not something that you can do once at the set up of your website and forgotten about. To stay relevant and useful in terms of Google and other search engines, it needs to be carried out once a month to ensure that the right keywords and phrases are still used on your website and its pages. If you do not do it once a month per page, you will be fully susceptible to your page no longer hitting the right target in terms of keyword content. Your website and its pages will likely slip down the rankings, which then becomes a self-perpetuating cycle that is difficult to escape from. The lower down the rankings you are, the less likely your website will be clicked through to, which then means it gets put further down the rankings.

Should I Do SEO More?

It can be tempting to do SEO more than once a month to ensure that it’s the very best it can be at all times. However, doing it too often will take away your time and energy from running other key parts of your business. Doing SEO once a month is striking the right balance between ensuring your website is as good as it can be, while giving you time to direct your attention to running your company. It’s also important to keep in mind that you will not see immediate SEO results, which means that constantly changing content and keywords won’t give your website time to see better results. Sometimes with SEO, less can be more.

SEO Frequency – Key Takeaways

Carrying out SEO audits regularly is key to ensuring your website is always high up in search engine queries and rankings. Set time aside each month to go through each page of your website to make sure that all content has the very best SEO as well as making sure that all links work and all URLs are correct with excellent SEO as well.

How Often Does Google Crawl Your Site?

What is crawling?

Crawling is a word that you may have heard many times before, but when used in the context of website indexing, few may be aware of its meaning. To understand crawling, you need to be aware that all content online can be found through search engines. These search engines, like Google, work tirelessly to locate and index web content, to produce the highest quality search results for users.

Crawling is how Google and other similar search engines find new and updated pages. In Google’s case, it uses something called Googlebot to travel to these sites and update its list of pages. Googlebot is constantly searching and adding new links to its lists of pages. It also takes note of dead links, which it also updates to steer web traffic away.

In this article we’ll help answer the question, “How often does Google crawl your site?”. But first we’ll discuss more details around Google’s crawling abilities.

How can you get Google to crawl your site?

It goes without being said that you want Google to crawl your site, as this is the only way it will be able to appear in their search results. And with Google being the most popular search engine worldwide, getting on their search result list will be a huge boon for you and your content. Fortunately, it’s very easy to get Google to crawl your site.

All you need to do is make use of Google’s Webmaster tool. Verify your site through there and simply click the button asking it to crawl. You have the option of requesting it to crawl the entire site, or selected pages. You will also only need to do this once, and as long as you regularly update your site, once you are on Google’s crawl list, Googlebot will continue coming back to periodically crawl your site and new pages.

How can you tell if Google is crawling your site?

This is even easier to check than asking Google to crawl in the first place. On your page, inspect your URL to see details about your Google index report. To clarify, indexing is how Googlebot organises its various lists. From this report, you can easily navigate through to see if Google has crawled your site and what its indexing status is. You can also test the live version of your site from here.

What should you do if Google is not crawling your site?

If you’ve followed the above steps and discover that Google has not crawled your site, or not crawled it for some time, it’s a sign that there is something wrong. Googlebot cannot crawl sites that contain errors, and it will therefore just move along if it encounters any resistance. Possible errors that may be impacting Googlebot’s success in crawling your page are numerous. The best way to check for these is through Google’s Webmaster Tool.

Open the tool and navigate to crawl, then crawl errors. You should be presented with a list of what the possible problems are. From here, all you need to do is work through the list and resolve the errors. It’s helpful to re-test your site after you have addressed the errors in order to make sure everything is working properly. If you continue to encounter issues, check for crawl errors again and repeat the process until Googlebot can crawl your site.

How often does Google crawl your site?

The Internet is a huge place and while Googlebot works non-stop, you need to keep in mind there is a massive amount of content for it to get through. Depending on how active your site is, you should expect Google to crawl it anywhere between every four and thirty days. Sites updated more regularly tend to be crawled more often, given Googlebot tends to hunt for new content first. If it has been longer than forty days since your last crawl, that would be your cue to check for possible crawl errors.

How Many Keywords Are Good For SEO?

What is SEO?

SEO is the shortened term for search engine optimization, which refers to the process of making your content as attractive as possible to search engines, therefore increasing the chances that people will find it. This may sound simple, but there are several things you need to consider when seeking to optimize your content. Obviously your first step is to produce content that is high quality, engaging, and informs your audience appropriately about the chosen topic. Considering the needs and wants of your audience is key, as this will determine your writing style, what to include, and what to leave out. It also pays to understand how search engines work, the algorithms they use, and how you can tailor your content to maximize its chances of appearing high in search results.

It’s difficult to pinpoint what the most important aspect of SEO is, given all elements work interchangeably to produce either high quality or low-quality results for you. But perhaps the main variable in SEO you should focus on, especially when you are just starting out, is keywords. Having a strong grasp on how to make keywords work for you will place you in good stead for creating content that is more likely to have high SEO.

In this article we’ll explore how many keywords are good for SEO. But first let’s discuss what exactly keywords are and why they’re important.

How do keywords affect SEO?

Keywords, as their name suggests, are “key” to SEO. Search engines use algorithms that detect certain keywords within topics, and those that have used them most effectively are more likely to appear higher in search results. The more relevant and powerful the keywords, the stronger your SEO. While search engines do look for other things besides keywords, if you can master proficiency in their use, expect more traffic being directed toward your site.

What kinds of keywords should you use for SEO?

This is both simple and complex to answer. The kinds of keywords you should use are varied but do follow a consistent pattern. Obviously, your chosen topic is a keyword within itself. You need to ensure your content mentions the topic keyword an appropriate number of times to ensure websites can detect what your work is about. But in addition to this, you should also use other relevant keywords that are closely related to the topic.

An example might be helpful here. If you want to write about running shoes, then obviously you need to include the keywords “running shoes,” “running,” and “shoes” in your content. But then you want to go a step further. Consider your audience and who you want to be reading your content. People in the market for running shoes, or those that simply want to learn more about them, may find themselves searching for terms like, “sports,” “training,” or “athletics.” These are other relevant keywords closely related to your topic. You should try and aim for a mixture of these to drive more traffic toward your site.

Can you ever use too many keywords?

This may surprise you, but believe it or not, it’s possible to use too many keywords. Once upon a time, people were able to direct more traffic towards their websites by loading their work up with a myriad of keywords. But over the years, search engines have become more sophisticated in the algorithms they use in determining search results and the order in which they are displayed. Gone are the days where keyword stuffing earns you more traffic.

First and foremost, your content must be readable, logical, make sense, and be engaging. Overuse of keywords can destroy these aims as you can wind up with an article that feels like it is needlessly repeating words over and over and not making much sense. Repetition in keywords also results in boring, tedious content that readers do not enjoy. Search engines algorithms have started embracing this concept and are able to detect keyword stuffing, driving search results elsewhere.

So how many keywords is best for strong SEO?

The short answer is one exact keyword per page. While you can use more, be aware that doing so may over-optimize the content and actually be less helpful. Ideally, you should aim for one exact keyword per page, but then a clever use of related keywords. This will help drive traffic toward your site, avoid keyword stuffing, and see you earn a favorable position on search engine results.

What is the Purpose of Search Engine Optimization?

From finding the best restaurant in the town to finding real estate, customers rely on search engines to find just about everything nowadays. Whichever websites the search engine result pages show at the top are generally deemed to be few of the best ones and thus have the most traffic compared to the websites located lower in the result page.

Now imagine you have the most perfect website, you provide the best services or products of a niche, and you offer the most affordable prices. But somehow major search engines never show your website in the top results or even in their first page of results. So how can you increase the web site’s rank in SERP (Search Engine Results Page)? Well, if you were wondering “What is the purpose of search engine optimization?” — this is it.

Search Engine Optimization or SEO improves your website’s ranking in SERP and subsequently increases its exposure and visibility. Implementing SEO strategies on your website will not only increase the quantity of the website’s traffic but the quality as well. 

How SEO Works

Have you ever wondered how search engines like Google or Safari or Edge choose which websites to show on their result pages and in which order? Well, search engines have bots or crawlers that crawl across the world wide web that gather information from page to page and put it all into a table. Next, different algorithms for different search engines analyze that index while taking several hundreds of ranking factors into account and then determine the correct order in which the web pages should be displayed. 

Search Engine Optimization strategies take these factors into account and optimize your website accordingly in order to improve your rank on the result pages. Implementing SEO will bring in organic traffic to your website, unlike paid search ads. 

Why Is SEO Important for Your Business

Many website owners disregard the importance of SEO and instead rely on paid ads to promote their website on search engines. However, the traffic that is generated by those ads stops as soon as the website stops paying for them. That means that ads might bring in temporary traffic to your website, but the results are not long-lasting.

SEO, however, is a strategy that makes sure that your website always stays in the topmost ranks of the result page and thus maintains permanency in their effects. Here is how SEO can help your website.

Bring In Quality Traffic

SEO targets quality traffic with its inbound marketing strategy. Outbound marketing strategy is when you advertise your information whether the customer wants it or not. This traditional strategy is completely marketer centric and nowadays is considered fairly intrusive. On the other hand, inbound marketing strategy makes it easy for customers to find your information only when the customers are searching for it. As a more customer-centric strategy, SEO gives your website traffic from only the ones that are genuinely interested in it.

Bring in More Traffic Than PPC

PPC or Pay Per Click are essentially advertisements that appear in a Search Engine Result Page before the actual results. While some website owners usually think that PPC is the best choice to receive exposure, it’s proven that over 70% of searches result in the user clicking on the organic results instead of these PPCs. This is simply due to the fact that customers trust the algorithms of search engines to find out the best websites out there and show it to them.

That’s why implementing SEO can help you gain the trust of your customers and consequently bring in more traffic to your website.

How to Test Schema Markup

What is schema markup?

Schema markup is code on your website that enables search engines to return more informative results. It does this by telling search engines what your data means when they index your content. For example, if you have certain information on your website, let’s say some upcoming events in Breckenridge, Colorado, then the schema markup would tell search engines that this information was very specific to that location. Rather than just recognizing it as text, the search engines would then provide results which are better matched to the search query. So, someone who has typed in “what events are coming up this Christmas in Breckenridge?” would see your events listed. sums it up quite nicely:

“Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, <h1>Avatar</h1> tells the browser to display the text string “Avatar” in a heading 1 format. However, the HTML tag doesn’t give any information about what that text string means — “Avatar” could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user.”

How to use schema markup

Now that we’ve covered what schema markup is, let’s discuss how to test schema markup and make sure you use it correctly on your website!

Depending on your business, you may need to use a fair few types of markups, or you may need to use very few. There are hundreds, if not thousands of types of schema markups, but don’t feel that you need to use countless ones unless they are relevant to your content. You can check out an extensive list of types of markups here.

The good news is that you don’t need to be a coding expert to use schema markup on your website. If you use a popular hosting platform such as WordPress or Wix, then there are plenty of plugins available to do the coding for you.

How to test your schema markup

We strongly recommend that you test your schema markup before publishing your pages with it. We’ve picked out our top platforms that explain and action how to test your schema markup, but there is no harm in using more than one. In fact, why not use all three if you’ve got the spare time?

1. Structured Data Testing Tool (SDTT) – Google’s SDTT is the swiftest tool available to you. It’s simple to- pop your URL into the website and click “run test”, and voila! SDTT will flag up any inconsistencies that you may need to amend before publishing the content, or otherwise let you know that you’re good to go.

2. Rich Results Test – Using Google’s Rich Results Test tool, there are two options available to you: either through your URL or through a section of your code. The tool also offers a preview of how your page will appear as a Rich Result.

3. Schema App’s Structured Data Tester – This tool can be found in the Schema App and enables you to check your markups through your URL. This tool doesn’t cache the results of your data, and as a plugin of Schema App, saves you from going to a third party website constantly to test your schema markup.

So, whiet using schema markup is a great optimization tool to be using on your website, you need to make sure that you’re implementing it correctly for it to be beneficial. Surprisingly, very few businesses and websites are using schema markup, so you have every reason to be one step ahead and make sure that you are implementing it for your website!

Which E-Commerce Platform is Best for SEO?

Search Engine Optimization (SEO) plays a vital role in creating a strong online presence for any business. It’s the most popular digital marketing technique that helps maximize the number of visitors to your website. However, having an SEO friendly website is not enough to rank high on search engine result pages (SERPs). The definitive SEO features provided by e-commerce platforms play an important role.  

You could have an awesome website, but it will not be SEO ready to rank high if your platform can’t provide the necessary built-in SEO features. So before building your e-commerce website, it’s essential to answer the question, “Which e-commerce platform is best for SEO?”

In this article, we’ll provide you a list of the few best e-commerce platforms for SEO. Before moving on that, we’ll explain exactly what e-commerce is.

What is E-Commerce?

E-commerce and online shopping are often used interchangeably; however, e-commerce is much broader than this. It’s buying and selling of products or services online through any device such as making online payments, online ticketing, and internet banking.  

E-commerce has experienced rapid growth since its inception. The COVID-19 outbreak saw e-commerce sales increase by 25% in March alone. That’s why the power of e-commerce should not be underestimated as it continues to present significant opportunities for all businesses, both small and large. 

Why E-Commerce Is Important For Businesses?

In today’s competitive and convenience-focused society, consumers no longer want to venture to the streets to buy items. Instead, they want to shop from the comfort of their homes, office, or wherever they are, making e-commerce a flexible solution for both businesses and buyers. E-commerce can broaden your brand as it allows you to offer products/services 24 hours a day anywhere in the world. It gives you more marketing opportunities and lets you scale your business allowing you to add more products/services and add more payment options.

From marketing to increasing your products/services to generate more sales, e-commerce offers businesses a whole range of opportunities. With a well-developed and optimized website, you can not only achieve these goals but as well offer customers convenient services around the clock that can boost your business. 

With that said, if you’re looking for which e-commerce platform is best for SEO, then read on. Here is a list of a few of the best e-commerce platforms for SEO.


When you’re searching for which e-commerce platform is best for SEO, many people and SEO agencies will suggest you go with Shopify. This is because this e-commerce platform is easy to use with various SEO plug-ins to enhance your store. Shopify is affordable and available with different pricing plans to suit your needs and budget. 

It has a large library of plug-ins allowing you to add whatever feature you want to in your online store easily. The features include built-in blogging, smart SEO, SEO image optimizer, SEO meta manager, reviews, and Google Analytics. 


It’s one of the highly customizable e-commerce platforms available and is an extension of the WordPress content management system enabling you to turn your WordPress site into an e-commerce store. With WooCommerce you can customize your site better with its numerous SEO-friendly features like URL customization, mobile-friendliness, built-in blogging, text editing, and more.

All basic SEO features are free, however, you can unlock advanced options by upgrading to a paid version of WooCommerce which is affordable. 


Magento is an end to end fully managed e-commerce platform. Backed by Adobe, it’s user-friendly and fully customizable. This e-commerce platform comes with strong SEO built-in features for best SEO practices such as Magento SEO suite pro extension, SEO content optimization, advanced SEO by Activo, layered navigation, advanced sitemap, SEO rich snippets, and much more. 

The biggest drawback of Magento is the cost as the basic version can cost around $20,000 per year. 


These are the best e-commerce platforms for SEO. If you’re looking to build an online store then using any of the above-mentioned platforms, you will be in a position to perform better technical and on-page SEO.

What is the Best Website Platform for SEO?

Having the best SEO content possible is key for a website’s success. For a website to be found through search like Google, its content must be fully optimized for it to rank highly. That means employing all manner of important features like keywords, backlinks, headers, and quality content.

However, doing so in a way that search engines can “read” your site to find the most suitable page for a searcher’s query can be complicated to do in practice. Plus, it’s a target that must be hit from the beginning of a website’s life. If content is not optimized for search engines, it simply will never be found and quickly get sucked into the two billion other web pages that currently exist.

There are, however, tools you can use to help improve your SEO. So what is the best website platform for SEO? We list them below so that you can find the tool that works best for you and your business. Remember, for these tools to be of any use, you need to be able to leverage them to their fullest potential. If you find them difficult to use, the danger is you simply won’t — thus minimizing your changes for fully optimized web page content.

Best Website Platforms for SEO

These are our recommendations for improving your website’s SEO. They should help take the headache out of keyword research and other good SEO features so that your web page ranks highly in searches from the very start.


Squarespace is a website builder that helps produce sleek and professional websites that are easy to create and then to navigate. The websites that users build will be encouraged to have strong SEO practices due to many of the features of the Squarespace software. For example, clean HTML markup which makes Squarespace web pages indexed with ease (and therefore found) by Google. Other practices the website builder encourages are the use of keywords in headings and meta descriptions and optimal title tags.


SurferSEO is a good tool to use when writing blogs or other long-form web page content. The tool can be installed into writing packages like Google docs so that while you’re writing content, you’re including all the phrases and words the tool suggests. It’s straightforward and easy to use as well as helpful in improving your content by telling you what to include. It does so by analyzing data on the internet about what content is actually viewed by users.


SEMRush claims that it helps its users stay creative while the technology behind its software takes care of data analysis that informs the very best SEO. While it may not be for every content creator out there, in the main it does have a simple interface that helps users conduct competitor research and organic research so users can target the best keywords for their business. Additionally, the software has a backlink checker as well as a site audit, which can be very helpful for providing useful hints to improve a website overall.

PageOptimizer Pro

PageOptimizer Pro is a great tool to help your website improve its SEO and make it as good as it can be right from the start. It’s easy and intuitive to use, plus it importantly is accurate in its suggestions so that pages move up rankings thus improving clickthrough rates. What’s great about it is that it works “on page” so that you can quickly see the amendments you are making without any clunky workarounds like other SEO tools sometimes use.

Conclusion on website SEO platforms

The importance of a website to a business cannot be underestimated given how our lives are moving increasingly online. However, it’s not a simple task building a website and it’s tricky populating a site with content that is high in quality but also easy to find through a search engine. Using SEO tools like the ones suggested above are an easy way that businesses can help ensure they not only rank highly in searches, but stay ranking highly in searches.

What is an Example of SEO Writing?

The internet is a huge place. There are around two billion websites today, with that number only ever set to grow. For a website to be found, the address either needs to be known, or more commonly it’s found through a web search engine. For a web search engine like the behemoth Google to find a web page that answers a search query, the webpage needs to be written in such a way that Google can find it.

As a result, SEO writing is key to website design and content creation. SO what is an example of SEO writing? Here, we look at why SEO writing is important and what the features of good SEO writing are. By understanding all these elements, web pages can be optimized for being found in any online search.

Why is SEO writing important?

Good SEO writing is important not only to ensure that a website is found by a search engine but also that it ranks as highly as possible in a search as well. Websites that do not feature on the first page of results in a search have a considerably lower chance of being clicked on by a searcher.

Google and its peers reward websites that have good SEO as it means those websites are far more likely to be good quality. Search engines want to be used and they will only be used if they find the best answers to the queries typed into them.

Features of good SEO writing

There are a number of ways a website can be improved so that its content is optimized for search engine queries. They include:

Strong keyword use

Keywords are what searchers use in a search engine. For a website to be found when searches run a query with those keywords, those keywords must feature heavily on a website. However, the likes of Google have become savvy to keyword stuffing. Keyword stuffing is when content on a webpage simply has been crammed full of keywords that don’t make any sense when read. As a result, the webpage is not always that much use to searchers, which is why search engines are becoming savvier and savvier to it.

Use of headers

Headers are a way of highlighting some keywords. They’re a good way of inserting long-form keyword search phrases into text naturally without looking like keyword stuffing. Additionally, it also makes text far easier to read to online readers scrolling through their phones and on their computers.

No plagiarism

Search engines do not want to reward web pages that are plagiarized from other websites. In fact, search engines actively work against this as a way of only promoting good quality content. For that reason, websites need to be original and therefore add value to the internet and its users.


Backlinks and links to other webpages on a website are a good way of improving a site’s authority. Search engines reward websites with such links as they are usually more authoritative and usually better websites as a result. Pages without links will not feature highly in search engine results as they will not be deemed to have fully SEO content.

Strong SEO writing

Strong SEO writing is vital to a website’s success. Organic search is a key way that your website can be found amongst all other web pages on the internet. It’s essential therefore for companies to ensure that their websites have fully optimized content for search engines to find, without falling victim to keyword stuffing.

Keyword stuffing can be tempting as a means to improve your rankings, but search engines will quickly realise that this is the case through clever algorithms and the bounce rate of web traffic that goes to a page. The quicker users click away from a site, the worse the bounce rate. Search engines want to find web pages that are useful for searches immediately with minimal more searching required.

How to Find Out How Much a Website Makes

For a huge number of businesses out there, websites are at the forefront of cash flow. There’s a huge variety of ways sites can make money, and understanding how much they make might well be one of the most important pieces of research you can do. So if you’re wondering how to find out how much a website makes, read on. Whether you’re looking as a part of your own business decision, as a stakeholder of someone else’s, or even just of interest, there are a few different things to remember.

1. Business Profit

The main way websites make money is through general business profit. For sites that are selling products and services, that means how much profit they make as well as their revenue. It may not be as clear cut if the business in question also takes sales offline, but generally speaking online sales are their own area.

Although it’s not easy to figure out businesses’ sales figures, checking out their business online can almost always lead to their tax or accounting records, whether that’s on their site, in a press release, an investment portfolio, or even in stakeholder resources. It might not be the easiest of tasks, but usually there’s a lot more information available than it might seem.

2. Ad Revenue

For many businesses both big and small, money and value come in another way entirely. Instead of having products or services they are selling to consumers, they instead sell ad space. This is how content platforms like Huffpost and Facebook make their money, for example. There is nothing being sold other than ad space, giving businesses a chance to pay to reach you while you engage in the content you love.

To determine how much a website makes from ad revenue, things are slightly less clear. For example, it depends on what kind of ad space is being sold. Video ads in video content may make the content creator more money than a small side banner ad for example. You get the idea. Some of the most useful tools, in this case, are things like the Google Adsense Calculator, to help work out the average value of a site’s traffic depending on the industry (if the site uses Google ads).

3. Sponsorship and Influencing

In addition to selling display advertising, websites may also make money through sponsorship, endorsement, and affiliation. That means rather than just selling ad space on a site, a business may instead sell blog space, social media association, or product reviews. This is a small selection of what’s available, as people take this to different lengths depending on the nature of their business and partnerships.

To work out how much a site makes in this way, the best thing you can do is dig around the site for rates. It’s very likely you’ll see a price list for the various advertising opportunities that are on offer. When you find which is the most common and how often this kind of thing happens, you can scale it to fit whatever you need and see what the income is likely to be. It does take some legwork and maybe even an inquiry to the site holder for their advertising costs, but it’s easy enough to do.


If you really want to find how much a site makes, the best thing to do is research. Find out information like their web traffic or see their published sales figures, stats, and pricing. There are tools out there that can help with this such as SiteWorthTraffic and, but these are only estimated as every industry, niche, and service is completely unique.