E-A-T signals are now part of POP for agency plan users. That means you can easily improve Expertise, Authority, and Trust for your site following the POP E-A-T recommendations.
Last week we also launched POP Express! If you are not an SEO expert but instead are a copywriter or content marketer, this feature will come in handy for you. It will save you time by choosing the most important recommendations for your page. Make sure to do a hard refresh, so that all updates run smoothly. Now let's dig deeper into what's new:
Why are E-A-T Signals important?
After a broad core update in 2018 Google increased its standards to measure the trustworthiness of websites. In order to rank well you need more than just content that is relevant and comprehensive; your website also needs to prove its trustworthiness. This is especially important for “Your Money or Your Life" sites - those that deal with health, happiness, or financial topics. After analyzing Google’s Search Quality Evaluator Guidelines we incorporated E-A-T signals into the POP page analysis. Some examples of these types of signals include the amount of internal links, linked social media accounts, and schemas currently being used.
How to check your page for E-A-T signals
- When you run a page in POP, make sure to check the box for E-A-T signals Analysis.
POP Express is a simplified version of the POP Content Editor for all those who want to implement basic on page optimization without digging too deep into SEO. If you are a copywriter or content manager, this is for you!
To get the simplified optimisation report with POP Express follow these steps:
- In your Project click on “new page”
- You have the choice between the “Full Report” (the report as you know it) and “Express Report”. Choose “Express Report”
That’s it for this month but we are already busy working on an exciting new feature that will be released in November. If you don't want to wait for the next newsletter follow us on Facebook!