September 2020: POP Tool Improvements Update

This month we worked on improving the Content Brief. Now, POP provides even more information for you to make your content optimization as smooth as possible. Check it out!

1. More information in the Content Brief

Competitor Titles
You can now click on the competitor titles and those pages will open in a new tab.

Related Keywords

Click on a related keyword and a Google search for this phrase opens in a new tab. You can scroll down to the bottom of the result page for more related keywords and extend your search for keyword clusters. 

Related Questions

The related questions section now also contains the answers to the questions and a link to the source.

New Content Brief Features

2. Download the Content Brief Information

Besides an Excel Report you can now also download a pdf file of the Content Brief report.

Download the Content Brief Recommendations as pdf

3. Add new keywords in a bulk

While setting up your project you can add new keyword variations or LSI terms in bulk. The terms do need to be separated by commas. Or you can easily copy and paste them in the text field.

Insert LSI term in a bulk

                                                                                           June 6th

                                                                                           June 15th

Still no movement of the test page.

Does Google Care if Paragraph Text is Wrapped in < p > Tags?

From time to time the POP team receives support tickets saying "POP isn't counting the keywords on my page because they aren't in <p> tags." Since many users have questions about this subject we thought it was worth taking a look and seeing how Google is handling this type of text.

We set up the test like this..

Hypothesis: Paragraph text not wrapped in <p> tags has less value.

As this test falls into the category of "what happens when?," we ran a few different scenarios to see the results and whether Google favors a certain scenario over others.

We aimed to answer the the following questions:

  1. Will a page rank for a keyword when that keyword wasn't in <p> tags? To find out we put two different keywords on the same page, one wrapped in <p> tags and one just inside the <html> tag but with no <p> tags.

  2. Is there a ranking preference for pages that had keywords in <p> tags vs pages that had keywords not wrapped in <p> tags? In this second test we also played with <h> tags in conjunction with <p> tags. We included <h> tags into the mix to try to avoid any ranking limitations. Four different kinds of pages were optimized for the same keyword. Keywords were placed either in the <p> tag, in the <h> tag, in both tags, or in none of them.

Here is what we discovered

These are the results for ranking: All pages had one keyword in the <p> tag and one other keyword outside of the <p> tag.

SEO test set up

The pages were ranking for the keyword in the <p> tags within two days. On day two only one page was ranking for the keyword that was placed outside of the <p> tags. Keep in mind that each page had two keywords. If the page is indexed for one keyword, it proves that Google has crawled the page.

These are the result for ranking position: Some pages had only <p> tags some had only <h1> tags, some had both tags and some had none of those tags in them. The table shows the distribution.

SEO test set up

You can see that when it comes to ranking position the clear winner is having your keyword in both <p> and <h> tags. Both pages that have the keyword wrapped in <p> AND <h1> tags rank on position 1. The rest of the pages that have the keyword either in <p> OR <h1> tag rank on position 2 or lower. It looks like a pattern is trying to form, it's just not clear enough with two sets of tests.

Final Takeaway

There is no compelling reason to not use <p> tags. Further, as there's a chance you could be hindering your pages, especially when it comes to ranking, we recommend to avoid the issue altogether and use <p> tags. Additionally, we would recommend you edit any of your pages that are optimized but don't currently have <p> tags included.

If you’re interested in getting involved as a tester, we will show you exactly how to set up and run tests using the scientific method. You will even get paid and get FULL credit amongst a group of over 1500 digital professionals to boost your reputation and authority. Just shoot an email to, and we’ll support you in becoming the next SEO tester.

August 2020: POP Tool Improvements Update

Did you know that Kyle runs weekly live POP workshops? Read on to learn more about these and to find out what else is new in POP.

1. POP On Page Live Workshops with Kyle

Every Tuesday 9 PM EST (perfect for US, APAC) and Thursday 9 AM EST (perfect for US, EU) Kyle runs a free live workshop where he demonstrates how to use POP with ease. He'll also answer any questions you might have about SEO and POP. 

During the workshop, you will learn…
✔️ Why are your competitors ranking better?
✔️ What’s missing on your page?
✔️ How can you outperform your competitors?
✔️ What are the best on page optimization practices when using POP?
✔️ How to use POP Chrome Extension for live site editing?
✔️ Get your questions answered live!

The workshops are free to attend but spaces are limited. Sign up for the next available workshop

2. Updated Optimization Score in your POP Chrome Extension

When you use the POP Chrome Extension you can get an up-to-date Optimization Score and updated term counts directly in the Extension itself. Give anyone who works on your content the secret key to your report. They can paste the code in the POP Chrome Extension and get the up-to-date recommendations directly where they are editing the content. Watch the video below to see how it works.

3. Download the Content Brief Recommendations

You can now download the content brief recommendations. This allows you to share them with your writers or anyone who doesn’t use the POP Chrome Extension. Simply click the “Download Excel” button in the top right.

 Download the Content Brief Recommendations

Your Excel file will look like this:

The report contains color coding which makes it easy to spot the important recommendations:

  • Red - no usage of the Important Term
  • Orange - some usage of the Important Term
  • Yellow - getting closer to effective SEO
  • Green - effective SEO
  • Purple - possibly over the effective SEO range
  •                                                                                            June 6th

                                                                                               June 15th

    Still no movement of the test page.

    Is Keyword Density A Ranking Factor On YouTube?

    While there is not an exact number for the ideal keyword density of a page, the placement and the amount of your keywords is definitely important and a ranking factor. We have proved that with POP. But does the same apply to YouTube content? Does the amount of keywords added to the description of your videos influence your ranking? Read on to find out!

    P.s.: We conducted a similar test some months ago. With this test we aimed to confirm the results.

    We set up the test like this..

    We created a series of 10 videos and optimized them for a fake keyword. The description of all videos contained 450 words of random alpha text. The keyword densities were then set to different levels: 2 videos had a keyword density of 2%, 2 videos of 6%, 2 videos of 8% and 2 videos had a keyword density of 10%. Doubling allowed us to see the effects of page testing. 

    Here is what we discovered

    The previous test from months prior had a similar outcome. The image below shows the distribution of the different pages and their rank on Youtube and Google. While there is a clear correlation between keyword density and Google rank, the Youtube videos show no correlation at all.

    Correlation Keyword Density and Rank

    Final Takeaway

    Keyword Density is a strong ranking factor for Google, but YouTube does not seem to react favorably to higher densities. Prior tests have indicated that YouTube merely needs to have the keyword present, but increasing the keyword count does little to impact YouTube rankings.

    If you’re interested in getting involved as a tester, we will show you exactly how to set up and run the tests using a scientific method. You will even get paid and get FULL credit amongst the group of over 1500 digital professionals to boost your reputation and authority. Just shoot an email to, and we’ll support you in becoming the next SEO tester.

    New Feature: Content Brief

    While other tools play catch up, POP continues to innovate. A new and awesome POP feature is available: The POP Content Brief!

    You might be thinking, other tools have a Content Brief. Those tools have a content brief to help you write better content. Writing better content is good and POP has that, but POP also has an algorithm designed to give your better content an edge on your competitors. POP’s edge analysis is the difference. Simply put, the POP Content Brief makes better content and advanced SEO simple. Whether you are an experienced SEO or a content writer, the Content Brief makes writing and editing effective SEO content easier and simpler for anyone.
    Let’s dive right in:

    The Content Brief

    In order to use the new Content Brief, create a new report or re-run an existing report. If you re-run an existing report select "make changes” to re-run all steps.

    You will then be able to see the Content Brief tab. It’s an easy-to-read dashboard that gives you all the data you need to optimize the content of your target page for a certain keyword. What is new about it? The Content Brief makes all the hard decisions for you. All the judgement calls you would need to make in SEO have been done. Now, to get effective SEO, you just need to implement.

    PageOptimizer pro Content Brief

    The Content Brief is broken up into 3 easy to understand sections: Page Title, Subheadings, and Main Content. These sections are what you would think they are. Your Page Title is the Title of your page. Subheadings are the section headers of your page. Main content is the main area on your page where you write about your topic. For each section POP tells you the effective range for important terms. For each section you should write your best content and then edit to make sure you hit the correct range for your important terms. 

    Page Title and Subheadings Sections

    PageOptimizer pro Content Brief

    Main Content Section

    PageOptimizer pro Content Brief

    Quickly identify important terms that you should focus on

    PageOptimizer pro Content Brief

    Content Brief’s New Optimization Score
    The Content Brief has a simplified Optimization Score. The Optimization Score is relative to the recommendations in the Content Brief. The goal is to get to 100% and you should be able to get there, every time.

    PageOptimizer pro Content Brief

    Writing Better Content
    This part is huge. POP provides your competitors' titles so that you can get inspiration on a title that Google will like. Related Keywords are provided so that you can build pages that rank for more keywords and get more traffic. Lastly, questions about your keyword are provided. These questions help you answer the questions your visitors have. Use them to create great content on your target page. You can also use the questions for content on your site that links to your target page to create relevancy.

    PageOptimizer pro Content Brief

    Signals Strategies are Still Available
    If you prefer to dive in and do your SEO signal by signal do not worry. POP still has you covered. We still have customizable SEO Signals Strategies. Click Priority Tasks. In that tab select Signals. From here POP you can choose your Strategy and Approach for a customized SEO Signals Strategy. No other tool provides this type of nuanced approach. Once you have chosen your strategy click “Save Recommendations” and your custom Signals Optimization Score will be locked in to all cards and excel downloads.

    PageOptimizer pro Content Brief

    The Difference Between Content Brief Optimization Score and Signals Optimization Score
    The Signals Optimization Score is different from the Content Brief Optimization Score. The Signals score is relative to how optimized you are relative to your competitors. Advanced SEOs will be more comfortable with this score as they know getting to 100% isn’t always possible or desirable. The reason is that there are judgement calls that need to be made. In contrast, the Content Brief has made those judgement calls for you and the simplified Optimization Score is measuring your completion of the Content Brief recommendations.

    Recommendations in Google Docs or your Website Editor
    Whether you use Google Docs for your content creation, edit in WordPress, Shopify, Squarespace, Wix, or many more, you can get the Content Brief recommendations directly where you are writing. Using the Secret Key, you can give your writers the Content Brief Recommendations without having to give them access to your POP account.

    PageOptimizer pro Content Brief

    If you are looking to do effective SEO quickly, the Content Brief from POP is right for you.

                                                                                               June 6th

                                                                                               June 15th

    Still no movement of the test page.

    June 2020: POP Tool Improvements Update

    ​​Dear POP User,
    Once again doing SEO just got a lot easier after our latest update! If you are a professional SEO, we’ve cut down the time it takes to build a strategy for your content. If you are a beginner, we’ve eliminated the guesswork for you. Let’s take a look at your new optimization process:

    1. Optimize your Content based on your Personal Strategy and Approach

    You now have the option to pick different strategies and approaches for your content optimization. Every page is different and so are the competitors. Choosing the strategy and the approach you want to follow enables you to tailor the POP recommendations to your specific needs and SEO situation.

    You can choose different strategies depending on the competitors or the signals you would like to compare your page to. This can either be all competitors or only your focus competitors. You can also choose a strategy based on the signals adjusted to your word count or based on the highest numbers for each signal.

    The approach you choose determines how aggressive you conduct your optimization. You can pick between a regular, conservative, aggressive, or a hyper aggressive approach.

    Tool Updates

    This may seem like a lot of choices but don’t worry, there are in-depth explanations to help you make the right one. 

    Tool Updates

    We also make recommendations on which strategy to use. 

    Tool Updates

    Once you have made your selection, POP will display your Optimization Score based on your strategy and approach. As you make improvements, your personalized Optimization Score will improve.

    Tool Updates

    2. Live Count Recommendations 

    ​If you are using the POP Chrome extension you are now able to see the current word count recommendations while you are editing your content.

    Tool Updates

    3. Variations and LSI Terms

    Maybe you have seen a shift in your recommendations for keyword variations and LSI terms. This is due to the fact that our algorithm updated with the latest Google update.

    That’s it for this month. Now it’s on you: check out the new proces and bring your optimization to the next level!

                                                                                               June 6th

                                                                                               June 15th

    Still no movement of the test page.

    Does Having Entities on a Page Beat Variation Repetition

    Entities are one of the most powerful concepts in SEO. Google defines them as “A thing or concept that is singular, unique, well-defined and distinguishable.”

    They are basically nouns or like house, plumber, or electrician, or names like Barack Obama, that Google recognizes. You can think of them like LSI terms. From an SEO perspective content is the connection between entities by relationships.

    The great thing about entities is that they largely come from open source databases like Wikipedia or Freebase. The key to using them is to make sure that your categories, titles, urls, meta data, schema, content, and keywords etc. all use relevant entities.

    Many believe that entities will or already have surpassed content and links in their strength to lift rankings. It's clear that you still need a main keyword for every page, but how important are entities in relation to keyword variations? Which of the two concepts is more important for SEO? We were keen to find out!

    We set up the test like this..

    Two pages were set up using a business keyword and local suburb. For example “marketing” and “Perth” (a suburb in Western Australia). The keywords were then run through Cora, which has an entities report that gives back entities ordered by strength of correlation to the main keyword.

    On the first page we added 13 sentences that included each of the entities from the entities report. On the second page we added 13 sentences of a similar length that included keyword variations and no entities at all. 

    The variations and entities used on each page are summarized below:

    Distrubution Variations and Entities

    Here is what we discovered

    Immediately after being indexed on the 26th of April the two pages were ranking. Interestingly, the page that used the entities was ranking in position 1 and the page that used more variations but no entities was ranking in position 2. On the 3rd of May both failed to return search results. After checking Search Console, we verified that both pages were indexed. We also made sure the pages were not triggering the duplicate content filter. To us it seemed like the results were being suppressed.

    Google results page

    Final Takeaway

    We knew entities were important but we didn't know how their strength compared to other on page factors or how they were being considered for ranking. Based on this limited test, it appears that entities are likely to be a ranking factor, and even more, it seems that they are more important than keyword variations. However, since the pages were suppressed after a week, further tests need to be done to confirm the results.

    If you’re interested in getting involved as a tester, we will show you exactly how to set up and run the tests using a scientific method. You will even get paid and get FULL credit amongst the group of over 1500 digital professionals to boost your reputation and authority. Just shoot an email to, and we’ll support you in becoming the next SEO tester.

    May 2020: POP Tool Improvements Update

    ​How did you get through the Google Update on May 4th? Still struggling to recover? As always, we’ve got your back! The POP algorithm has been updated to stay ahead of Google's latest update! Read on to find out what else is new in POP.

    1. Extended Possibilities for Local Targeting

    With the POP Chrome Extension you can already search for competitors by country - either your own or another. But what if you are targeting a particular city? Watch the video to find out more.

    2. Add and Remove LSI Terms and Variations

    During your page setup you now have the option to add or remove LSI terms and keyword variations. This allows you to focus only on the terms that are relevant to you.

    add or remove LSI terms or variations

    3. Simple Editing with Google Docs

    Up until now, if you wanted to check your content within a Google Doc, you needed to publish the document to the web, run POP, and then stop publishing. Editing in Google Docs is now way easier. You don't need to publish the document to the web anymore. With the new Chrome Extension you can just check your work like you do in WordPress or other content systems. 

    4. Bug Fixes and Speed Improvement

    ​​As always we fixed some bugs to make sure POP is running smoothly for you. We were also able to take one minute off the run time!

                                                                                               June 6th

                                                                                               June 15th

    Still no movement of the test page.

    March 2020: POP Tool Improvements Update

    ​Over the last month we have worked on enhancing the POP experience for you. Improvements in the reports section, the E-A-T dashboard, and the checklist will make your optimization process quicker and will give you clearer to-dos. Check out those and more:

    1. Toggle between http and https

    Have you already run several pages of your website with POP but in the meantime updated from http to https? No problem! You don't need to create a new report for your new URL. Now you can toggle between http and https during the report set up. This way all your keyword data is in the same place.

    switch from http to https

    2. POP is at its fastest

    POP speeds were dragging over the past 30 days. We worked hard to address this issue and improve the speed and performance. We are very happy to announce that as of now, POP is faster than it has ever been.

    3. Updated content editor

    The checklist in the content editor has been tweaked to allow you to update as you edit for more accurate results. Just click the “Update Checklist” button on the right.

    content editor

    4. E-A-T dashboard with explanations

    ​We added explanation popups to the E-A-T dashboard to help clarify the recommendations.

    E-A-T Dashboard

    5. Your checklist includes all necessary data

    Your keyword, variations, and LSI Terms are now also listed in your checklist. This way you don't need to switch back and forth between the checklist and the recommendations tab.


    5. Twice as many NLP API analyses

    ​We doubled the limit for the NLP API. You are now able to run the analysis 60 times per month.


                                                                                               June 6th

                                                                                               June 15th

    Still no movement of the test page.

    February – January 2020: POP Tool Improvements Update

    We may have been quiet so far this year, but we have most definitely been hard at work! Our biggest update is the brand new ToDo Tab, which can be found in your POP dashboard. Trust me, this will make your content optimization that much easier. Check it out, along with a few other recent updates:

    1. ToDo Tab: All Your Action Items in One Place

    Look no further - in your ToDo tab you will find all the top recommendations for your target page.

    ToDo Tab

    The Quick List will be populated automatically based on all regular recommendations. It is also downloadable.

    Quick List

    The Checklist is your custom list, based on recommendations you added manually. Here you can follow your optimization process and add and remove recommendations from the list.


    2. More Relevant LSI Terms

    We have updated how LSI terms are calculated so that your list consists of more relevant terms.

    3. POP Runs Significantly Faster

    Updated processors have brought POP to the next level in terms of speed.

                                                                                               June 6th

                                                                                               June 15th

    Still no movement of the test page.