Author: Poondi

I don’t know about you, but 2019 was BIG for PageOptimizer Pro. This year we’ve had a lot of significant tool improvements: Schema Feature, LSI Feature, Google NLP API, EAT, Content Editor, and many more. They made POP more effective and user-friendly. Let’s look back at some of the major tool updates of 2019 together!

January - "Display Weak Signals" feature
A Brand new "Display Weak Signals" feature was added to the recommendations section of the tool. Weak signals are usually hard to measure, but they often correlate to rank, therefore, we suggest following the recommendations on the exact match side.

Big Pro Tip: if you see a place on the variations side where competitors have 0, weak signals could be an opportunity to get an edge. By adding in the weak signals, we have nearly doubled the number of ranking areas that POP evaluates. We know this will give all POP users a huge edge over their competitors.

We have a few (yet important) updates for November that we would like to share with you:

1. We worked intensely on improving overall POP performance. This means we gave our servers an upgrade to make POP run faster and more stable for you.
   
   
2. Small new features inside the dashboard improve usability and help you navigate through your reports.
    
3. Small bugs were fixed.
    
4. In the page structure suggestions you are now able to compare your page with your focus competitors. Choose the sites that are most similar to yours and get a closer look at how their page is set up.

E-A-T signals are now part of POP for agency plan users. That means you can easily improve Expertise, Authority, and Trust for your site following the POP E-A-T recommendations. 

Last week we also launched POP Express! If you are not an SEO expert but instead are a copywriter or content marketer, this feature will come in handy for you. It will save you time by choosing the most important recommendations for your page. Make sure to do a hard refresh, so that all updates run smoothly. Now let's dig deeper into what's new: 

1. Increase Expertise, Authority and Trust of your Website

Why are E-A-T Signals important?
After a broad core update in 2018 Google increased its standards to measure the trustworthiness of websites. In order to rank well you need more than just content that is relevant and comprehensive; your website also needs to prove its trustworthiness. This is especially important for “Your Money or Your Life" sites - those that deal with health, happiness, or financial topics. After analyzing Google’s Search Quality Evaluator Guidelines we incorporated E-A-T signals into the POP page analysis. Some examples of these types of signals include the amount of internal links, linked social media accounts, and schemas currently being used.

How to check your page for E-A-T signals

• When you run a page in POP, make sure to check the box for E-A-T signals Analysis. 

• You can find the results of your analysis in the tab “E-A-T”. This analysis may take a few more minutes to run. Your page is evaluated for quality signals and the report will show the deficits you have in comparison to your competition.
• Trust signals that you fulfill are written in green and those where you have deficits in red. The number in brackets shows you the amount of times the respective signal was found on the site. The box on the right accumulates the signals of all competitors and highlights the ones that you need to improve in red. 

• Now you can easily go through the list and make an action plan to improve your page’s expertise, authority and trust signals. For Example: The number of internal links that competitors use gives you an idea of how many silo articles you should create with supporting links to your target page.

2. POP Express 

POP Express is a simplified version of the POP Content Editor for all those who want to implement basic on page optimization without digging too deep into SEO. If you are a copywriter or content manager, this is for you!

To get the simplified optimisation report with POP Express follow these steps:

• In your Project click on “new page”
• You have the choice between the “Full Report” (the report as you know it) and “Express Report”. Choose “Express Report” 

• Fill in the keyword, language, and URL and POP will do the rest.
• Open the Express Report and you will be directed to the Express Content Editor. The most important recommendations are already chosen for you and added to your checklist on the right. Use the ​POP Chrome extension extension and link it with your location. The content of your page will appear on the left side and you can edit it directly in the Content Editor. 

That’s it for this month but we are already busy working on an exciting new feature that will be released in November. If you don't want to wait for the next newsletter follow us on Facebook!

We are constantly working hard to improve POP for you. This involves fixing bugs but also adding new and exciting features to improve and speed up your target page optimization.

From now on you can read about all new POP features in our monthly blog post. This month we are especially happy to introduce you to the content editor. The editor makes updating the content of your pages easier than ever before. Check it out:

1. Speed up your Content Optimization

How do you go through the process of optimizing a target page? You run the page in POP, log in to your content management system, update the content, and run POP again. And sometimes you repeat these steps several times.

The Content Editor will speed up this process. Now you can edit the content of your target page directly in POP and re-run it after you are done editing. Once you are happy with the result and reached a good score, you can copy and paste the content from POP to your target page. 

Here is how it works:

• Go to your recommendations and add the ones that you want to implement to the checklist.

• Click on the Content Editor on the right.

• As an exemplary user you probably already use the Chrome extension to choose competitors. The extension will also add your source code to the content editor automatically. As an alternative you can manually paste the source code of your target page into the editor.

• Your checklist appears on the right and updates automatically shortly after you make the changes to the editor. This lets you work through your checklist with ease.

2. Save time by downloading several reports at once

You can now download several POP reports at once. Open a report and go to the Report History. Once you have checkmarked several reports, an icon to download all of them appears at the top right.

3. Bug Fixes

And as always we have fixed some bugs to ensure POP is running smoothly for you.

How do you like the new Content Editor? We are always happy for your feedback, so don't be shy and share!

That’s it for now but stay tuned - we are working on a special surprise for you, if you are using structured data (which you should of course).