Major Tool Updates in 2019

I don’t know about you, but 2019 was BIG for PageOptimizer Pro. This year we’ve had a lot of significant tool improvements: Schema Feature, LSI Feature, Google NLP API, EAT, Content Editor, and many more. They made POP more effective and user-friendly. Let’s look back at some of the major tool updates of 2019 together!

January - "Display Weak Signals" feature
A Brand new "Display Weak Signals" feature was added to the recommendations section of the tool. Weak signals are usually hard to measure, but they often correlate to rank, therefore, we suggest following the recommendations on the exact match side.

Big Pro Tip: if you see a place on the variations side where competitors have 0, weak signals could be an opportunity to get an edge. By adding in the weak signals, we have nearly doubled the number of ranking areas that POP evaluates. We know this will give all POP users a huge edge over their competitors.

weak signals button

February - LSI Feature
In February, we added LSI Feature to the tool. In addition to providing LSI terms, POP also gives suggestions on which ones to use, where, and how many times.

How does it work?
POP starts off with a wide set of possible terms and then runs through different filtering processes to get down to terms where LSI (Latent Semantic Indexing / NLP (Natural Language Processing) / TF-IDF (Term Frequency - Inverse Document Frequency) are in relative agreement. The tool then calculates a “weight” or importance score - the number in the screenshot that is less than 1. The closer to 1, the more important the term. Lastly, the tool counts the number of times you have used the term and compares that to the average usage.

The goal is to show how many LSI words you are using right now versus how many times you might want to use them.


March - Schema Feature, 62 languages available
In March, we introduced a brand new Schema Feature. You can see what type of schema your competitors are using and get recommendations on how to improve your own schema.

Despite statements to the contrary, we believe that schema markup is a ranking factor. Why? Well, we ran a scientific test to prove it. You can read the description of the experiment, including the test setup and the outcome here. Therefore, we absolutely recommend using it to your advantage.

We also increased the number of languages available from 21 to 62.

Language choice



April - Agency Plans
In April 2019, we introduced Agency Plans - game-changer for the Agency Level users of POP. Effective immediately, Agencies can grant individuals with access to select parts of their projects. That means employees, contractors, freelancers, and VAs can work on specific tasks within the Agency Dashboard.

Agency plans



May - POP Chrome Extension
In May, we had breaking news for all active POP users - brand new POP Chrome Extension. The PageOptimizer Pro extension syncs with the tool to provide faster, more accurate results. It cuts run times down to 1-2 minutes in total!

If you haven’t installed it yet, here is why you should consider doing it:
⚡️ It also helps you to run POP from your localhost (local machine and IP). Here is a full guide on how to install it and run it:
https://pageoptimizer.pro/pageoptimizer-pro-chrome-extension-guide/
⚡️ For those of you who were having location or language issues - the POP Chrome Extention fixes it all!
⚡️ It is absolutely free for all paying PageOptimizer Pro users.



June - Automatic Competitor Search
This has been the #1 request of POP users. We listened to you and improved it in June 2019! POP now pulls competitors into the tool automatically so that you don’t have to copy and paste them. Instead, you can simply select the relevant competitors out of the list provided by POP.



July - Google NLP API
We started July with adding Google NLP API to the tool. If you are concerned that Google is moving away from keywords and into concepts, this is the dashboard for you. Here you can see the entities and categories that Google has identified for your content, as well as the content of your competitors. Entities are "things" that Google understands - literally it is a person, place, or object. Entities have a salience score. Salience is simply how prominent or important that entity is within the text. When there are enough salient entities that Google understands, Google can begin to classify text into categories. Available for Agency users only.

Google NLP



August - New UX/UI
In the last month of this summer, we introduced a brand new UX/UI across all pages in the tool. POP displays a lot of complex data and the idea of the new UX/UI is to simplify this down to the most enjoyable and intuitive experience.

New UX



September - Content Editor
How do you go through the process of optimizing a target page? You run the page in POP, log in to your content management system, update the content, and run POP again. And sometimes you repeat these steps several times.

The Content Editor speeds up this process. Now you can edit the content of your target page directly in POP and re-run it after you are done editing. Once you are happy with the result and reached a good score, you can copy and paste the content from POP to your target page.

Content Editor



October - EAT
In October, E-A-T signals have become part of POP for agency plan users. That means you can easily improve Expertise, Authority, and Trust for your site following the POP E-A-T recommendations.

Why are E-A-T Signals important?
After a broad core update in 2018 Google increased its standards to measure the trustworthiness of websites. In order to rank well, you need more than just content that is relevant and comprehensive; your website also needs to prove its trustworthiness. This is especially important for “Your Money or Your Life" sites - those that deal with health, happiness, or financial topics. After analyzing Google’s Search Quality Evaluator Guidelines we incorporated E-A-T signals into the POP page analysis. Some examples of these types of signals include the number of internal links, linked social media accounts, and schemas currently being used.

EAT Feature



October - POP Express
We also introduced POP Express in October. POP Express is a simplified version of the POP Content Editor for all those who want to implement basic on-page optimization without digging too deep into SEO. If you are a copywriter or content manager, this is for you!

POP express


There is so much to come in 2020, and we can't wait to take you for another incredible & wild ride. In the interim, thank you for staying with POP this year and have an incredible holiday season!

                                                                                           June 6th

                                                                                           June 15th

Still no movement of the test page.

November 2019: POP Tool Improvements Update

We have a few (yet important) updates for November that we would like to share with you:

  1. We worked intensely on improving overall POP performance. This means we gave our servers an upgrade to make POP run faster and more stable for you.

  2. Small new features inside the dashboard improve usability and help you navigate through your reports.
     
  3. Small bugs were fixed.
     
  4. In the page structure suggestions you are now able to compare your page with your focus competitors. Choose the sites that are most similar to yours and get a closer look at how their page is set up.
Page Structure compared to Focus Group

                                                                                           June 6th

                                                                                           June 15th

Still no movement of the test page.

October 2019: POP Tool Improvements Update

E-A-T signals are now part of POP for agency plan users. That means you can easily improve Expertise, Authority, and Trust for your site following the POP E-A-T recommendations. 

Last week we also launched POP Express! If you are not an SEO expert but instead are a copywriter or content marketer, this feature will come in handy for you. It will save you time by choosing the most important recommendations for your page. Make sure to do a hard refresh, so that all updates run smoothly. Now let's dig deeper into what's new: 


1. Increase Expertise, Authority and Trust of your Website

Why are E-A-T Signals important?
After a broad core update in 2018 Google increased its standards to measure the trustworthiness of websites. In order to rank well you need more than just content that is relevant and comprehensive; your website also needs to prove its trustworthiness. This is especially important for “Your Money or Your Life" sites - those that deal with health, happiness, or financial topics. After analyzing Google’s Search Quality Evaluator Guidelines we incorporated E-A-T signals into the POP page analysis. Some examples of these types of signals include the amount of internal links, linked social media accounts, and schemas currently being used.

How to check your page for E-A-T signals

  • When you run a page in POP, make sure to check the box for E-A-T signals Analysis. 
E-A-T Selection
  • You can find the results of your analysis in the tab “E-A-T”. This analysis may take a few more minutes to run. Your page is evaluated for quality signals and the report will show the deficits you have in comparison to your competition.
  • Trust signals that you fulfill are written in green and those where you have deficits in red. The number in brackets shows you the amount of times the respective signal was found on the site. The box on the right accumulates the signals of all competitors and highlights the ones that you need to improve in red. 
E-A-T feature view


  • Now you can easily go through the list and make an action plan to improve your page’s expertise, authority and trust signals. For Example: The number of internal links that competitors use gives you an idea of how many silo articles you should create with supporting links to your target page.


2. POP Express 

POP Express is a simplified version of the POP Content Editor for all those who want to implement basic on page optimization without digging too deep into SEO. If you are a copywriter or content manager, this is for you!

To get the simplified optimisation report with POP Express follow these steps:

  • In your Project click on “new page”
  • You have the choice between the “Full Report” (the report as you know it) and “Express Report”. Choose “Express Report” 
POP Express
  • Fill in the keyword, language, and URL and POP will do the rest.
  • Open the Express Report and you will be directed to the Express Content Editor. The most important recommendations are already chosen for you and added to your checklist on the right. Use the ​POP Chrome extension extension and link it with your location. The content of your page will appear on the left side and you can edit it directly in the Content Editor. 
Express Editor


That’s it for this month but we are already busy working on an exciting new feature that will be released in November. If you don't want to wait for the next newsletter follow us on Facebook!

                                                                                           June 6th

                                                                                           June 15th

Still no movement of the test page.

September 2019: POP Tool Improvements Update

We are constantly working hard to improve POP for you. This involves fixing bugs but also adding new and exciting features to improve and speed up your target page optimization.

From now on you can read about all new POP features in our monthly blog post. This month we are especially happy to introduce you to the content editor. The editor makes updating the content of your pages easier than ever before. Check it out:

1. Speed up your Content Optimization

How do you go through the process of optimizing a target page? You run the page in POP, log in to your content management system, update the content, and run POP again. And sometimes you repeat these steps several times.

The Content Editor will speed up this process. Now you can edit the content of your target page directly in POP and re-run it after you are done editing. Once you are happy with the result and reached a good score, you can copy and paste the content from POP to your target page. 

Here is how it works:

  • Go to your recommendations and add the ones that you want to implement to the checklist.
  • Click on the Content Editor on the right.


  • As an exemplary user you probably already use the Chrome extension to choose competitors. The extension will also add your source code to the content editor automatically. As an alternative you can manually paste the source code of your target page into the editor.
POP Checklist on the right


  • Your checklist appears on the right and updates automatically shortly after you make the changes to the editor. This lets you work through your checklist with ease.

2. Save time by downloading several reports at once

You can now download several POP reports at once. Open a report and go to the Report History. Once you have checkmarked several reports, an icon to download all of them appears at the top right.

Download several reports at once

3. Bug Fixes

And as always we have fixed some bugs to ensure POP is running smoothly for you.


How do you like the new Content Editor? We are always happy for your feedback, so don't be shy and share!

That’s it for now but stay tuned - we are working on a special surprise for you, if you are using structured data (which you should of course).

                                                                                           June 6th

                                                                                           June 15th

Still no movement of the test page.