November 5

Can I Do My Own Search Engine Optimization?

Kyle Roof

SEO, or Search Engine Optimization, is one of the most powerful tools in the hands of website owners that wish to dominate their respective online market. SEO can boost visitor numbers on your site, which means that you improve lead conversion rates significantly, provided that you have top quality content and a product or service that  helps or fixes an issue consumers have.

The big question you may be asking yourself is “Can I do my own search engine optimization, or should I let SEO professionals do it for me?” Although having the job done by someone who knows their field of expertise like the back of their hand gives you an edge as well as value for money, you can also try out some SEO techniques to see how it initially goes.

Understanding Basic SEO

Platforms like WordPress, Squarespace, and XCart allow users to make edits to their website to help increase search engine rankings. Just how far you can go and how much you can do depends on each platform’s capabilities. Some of the steps you could take to help improve your site’s SEO strategy include the following:

  • Ensure that your platform allows you to edit meta descriptions, URLs, and page titles.
  • Sign up for and install Google Analytics on your website to monitor how many visitors  come to your site as well as details like where they access your website from. You may also head to the Google Analytics Academy to learn how to use it correctly and effectively.
  • Find which keywords and phrases you should be ranking for using Google Search Console, Google Keyword Tool, or SEM Rush.
  • Take an SEO course to learn some fundamental SEO principles.
  • Join SEO forums to interact with SEO professionals.
  • Ensure you publish content regularly.
  • Network with partners and vendors for backlinks.

Utilizing Advanced SEO Skills

If you’re not satisfied with the results you get from applying basic SEO rules, you will probably need to up your game with more advanced programming skills, which include:

  • HTML code – The overwhelming majority of websites are built on this basic code.
  • CCS code – This will help you optimize the look and layout of your site.
  • FTP coding – This will enable you to move files from and to your server.
  • MySQL and PHP or C# – Use the one that best suits you based on whether your site is on a Linux or Windows server.
  • JQuery & Javascript – This type of code is particularly popular when wanting to turn simple (static) website pages into interactive pages.

Is it really worth your effort and time?

Nobody can answer that question but you. Truth be told, carrying out SEO effectively is a lot of work. The more competitive your field is, the more things you need to master, and the more skills you need to sharpen to enter — and stay in — the game. And perhaps the most challenging of all when trying to do your own Search Engine Optimization is to learn how search engines rank sites. There are a ton of factors that play a role here, which are nearly impossible to know unless you are willing to ditch everything else you are doing (and need to do to keep the business running) and focus solely on your site’s SEO campaigns.

If you feel you can do your own SEO and run your business at the same time without one affecting the success of the other (i.e., let Customer Service suffer to boost SEO), you can certainly give it a try. In any case, understanding SEO will help you make more informed decisions for your business even if you eventually decide to trust a reliable SEO expert to optimize your site.

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