In today’s digital world, it has never been more important to get a solid grasp on how the web works. This includes how to make sure your website content is seen — and seen by the right people. To do this, you need to understand web optimization. While it’s a relatively simple concept on its surface, it does contain several elements that work together that you should have strong knowledge of if you want an ideal level of web optimization. So elements of website optimization include what exactly? This article will walk you through the ten major elements that are most important in optimizing your web content.
1. Your target audience
Before creating any web content, you need to ask yourself who your target audience will be. Who do you want to read your work? Consider their ages, genders, interests, employment, specific markets you want to tap into. The industry in which you work will guide you here as you should already have a fairly good idea of who your clients will be — or who you want them to be. Your target audience will provide you with the basis for optimizing your content.
Once you have pinned down who your target audience is, this will give you solid grounding on what keywords you need to include. You will already know the basics of what your content will be. You need to make sure you include a sufficient number of keywords related directly or indirectly to your content that’s likely to attract your audience. A word of caution is needed here, however. Do not overuse keywords to the point that your content ceases to be engaging. While a high number of keywords will drive a lot of traffic to your site, people are unlikely to linger if the content is not readable and meaningful.
3. User search behaviours
You have your audience and your keywords. The next thing you need to consider is user search behavior. This is where you think about what people are likely to type into a search bar when looking for content like yours. If you can find a way to logically fit these exact search phrases into your content, you’re far more likely to see more traffic coming your way.
4. Analysis and reporting
This is the first part of web optimization that people find daunting. Luckily, there are swathes of software programs out there that can do all this hard work for you, leaving you to only review the results and adjust where necessary. You need to conduct regular analysis on your content and generate reports that will show you site traffic, user activity, how long they remain on your site, etc. The importance of this information cannot be understated.
5. Mobile vs web searching
Did you know that using search engines on your mobile phone often produces different results to web searches on a computer? These differences are subtle but can have an enormous impact on the traffic you see coming to your site. Many people these days use their phones to conduct online searches simply due to convenience. The trick to helping your content show up on mobile phone searches is keeping the language simple. Phone searches tend to favor simpler language and content.
When a search engine hunts for sites, this is known as crawling. To make as many search engines crawl toward your site as possible, you need to have a basic understanding of how to construct your site behind the scenes. Things like broken pages or broken links will hurt your crawling status. A little-known fact is that having a sitemap on your pags makes search engines more likely to crawl your way.
Indexing is closely related to crawling as you need to get this right for crawling to work properly. Regular website audits to check for things like having a broken sitemap (worse than not having one at all), having inconsistent use of links, or content that tries to be too broad and focus on too many different, unrelated areas.
8. Technical aspects
Your coding, site speed, and meta tags are all technical elements of your site. This basically refers to the parts of your site that your readers do not see — but search engines do. And you need to ensure that your site is technically on point behind the scenes in order or search engines to be able to find it and direct the right people toward it. Fret not — there is software that can help you achieve this.
Content refers to what your readers do see. And once your site is perfected behind the scenes, your content should flow and be natural. It needs to be engaging, readable, digestible. Your audience needs to want to read it and obtain the information they are seeking. Carefully check spelling, grammar, use short sentences, and include your relevant keywords.
Finally, let’s talk about links. These are great for boosting your optimization if used correctly. Avoid broken links or those that will direct users to non-reputable websites. Remember links can hurt your site as much as help it if you do not take care when using them. Check your links often to make sure they are still working and will still take users to the right place.