Frequently Asked Questions

Account Admin Questions

Frequently asked questions about managing your POP account.

Do you accept credit cards/PayPal?

 Yes, we accept all major credit cards and PayPal.

How do I cancel my subscription?

Due to security reasons we cannot cancel subscriptions via email or live chat. However, cancelling your subscription in your dashboard is very easy.

  1. Log into POP. 
  2. At the top of the Projects dashboard click the green Manage Account button or click Profile from your Profile drop down. 
  3. At the top of the Account Management dashboard click the blue Cancel Subscription button. 
  4. On the next popup, click to confirm. 
  5. Make sure you have received a cancellation confirmation email. Please contact support if you did not receive a confirmation email. 

Here’s a video you can watch on how to cancel: https://youtu.be/SBjPaE4k2hc Let us know if you run into any problems.

I accidentally put a typo in my email address when I signed up, can you change it?

If you realize that you typed your email into the system incorrectly, do not worry. You will not be charged. Charges and free trials only begin after an email has been verified. If you typed in an incorrect email, simply sign up again with the correct email and you will be good to go.

I haven't gotten my verification email yet.

Unfortunately, sometimes it can take up to 20 minutes for the email to arrive. If it has been a lot longer than 20 minutes, let us know and we'll resend the confirmation email.

If you realize that you typed your email into the system incorrectly, do not worry. You will not be charged. Charges and free trials only begin after an email has been verified. If you typed in an incorrect email, simply sign up again with the correct email and you will be good to go.

How do I add my company details to my invoices?

Adding your company details to your invoices is very easy from your account management dashboard. To add your company details to your invoices:

  1. Log into POP
  2.  At the top of the Projects dashboard click the green Manage Account button or click Profile from your Profile drop down 
  3. Scroll to the middle of the Account Management dashboard click the blue Add/Edit Company Details button 
  4. On the next popup, enter all the information you would like to appear on your invoices 
  5. Any invoice you download now will have that information on them. 

Please note: If you previously downloaded an invoice, you will need to download it again for the information to appear.

I can't pay for my subscription.

There a few possible reasons.

1. Do you have a current POP account or did you have an account in past? If so, you will need to login to reactivave your subscription. After logging, click the green Account Management button and then click to re-subscribe at the top of the next page.

2. If you had a previous account, did you delete your account instead of cancelling your subscription? If you deleted your account you cannot use that email again. Please start a new subscription with a new email address for this account.

3. If you are brand new to POP, it's likely that an ad blocker or popup blocker is stopping the payment window from opening. Try turning off any ad blockers or pop up blockers just while you are going through the payment system.

How do I change my credit card?

Changing your card details in your Account Management dashboard is very easy.

  1. Log into POP 
  2. Click the green Account Management button or click Profile from your profile dropdown. 
  3. On the next page scroll down to the Account Management section and click the yellow Manage Credit Cards button. 
  4. You can add your new card there and delete the old card. 

Please see the screenshot below. Let us know if you run into any issues. https://drive.google.com/file/d/1QhkiLs4Cq2A-fw5gQ-OJnQu3TzLrbvbj/view?usp=sharing

How do I change my account email?

Changing your account email in your account management dashboard is very easy. To change your account email:

  1. Log into POP 
  2. At the top of the Projects dashboard click the green Manage Account button or click Profile from your Profile drop down 
  3. Scroll to the middle of the Account Management dashboard click the blue/green Change Email button 
  4. On the next popup, enter your password and your new account email 
  5. Click submit 
  6. You will receive a verification email to that new account email address 
  7. Open your email and click to verify the new account email address 

Here's a screenshot from the dashboard: https://drive.google.com/file/d/1fPFE8q1Xn0MR8WzwIY5tL1SNoLE5mGMA/view?usp=sharing

How do I change my payment method?

Unfortunately, PayPal and Stripe (our credit card processor) are not friends and switching between them is not a smooth process. You will need to cancel your current subscription and then re-subscribe using your new preferred payment method.

Note: After cancelling, do not re-subscribe until you are at the end of your current billing cycle. You will be charged in full when you re-subscribe and we do not want you to over pay.

Where can I find my invoices?

To download your invoices/purchase history:

  1. Click the green Account Management button at the top of the dashboard or go to the upper right hand corner to the drop down menu and click profile 
  2. On the next screen, scroll down to the bottom and you will find your invoice history. 
  3. You can download individual invoices or the entire history.

How do I change my password?

Changing your password is very easy to do in your account management dashboard. To change your password:

  1. Log into POP 
  2. At the top of the Projects dashboard click the green Manage Account button or click Profile from your Profile drop down 
  3. Scroll to the middle of the Account Management dashboard click the blue Change Password button 
  4. On the next popup, enter your account email, your current password, and your new password 
  5. Verify the new password and click submit 

Here's a screenshot from the account management dashboard: https://drive.google.com/file/d/14_8FDfMJ1YFcaTah9Y0yO40GkQqiaWoA/view?usp=sharing

How many Google NLP API credits do I get in a month?

Google NLP API credits are available for Unlimited and Agency plan users. Either plan gets up to 60 credits a month. The credits do not roll over to the next month.

For an example of the output, check out the Google's demo.  You can put in a little bit of your own text so that you can see what Google will provide / what you'll get in the POP dashboard: https://cloud.google.com/natural-language/

How do I do a hard refresh?

Here's the best way to do a hard refresh:

  1. Open the POP dashboard in Chrome 
  2. Control+shift+J / command+option+J (mac) to open the Chrome DevTools window 
  3. At the top of your Chrome browser right click / command click (mac) on the browser refresh button 
  4. Select “Clear Cache and Hard Reload” 
  5. POP should refresh and you should have the most recent version of POP 
  6. From time to time, you may have to do a couple hard reloads 

Here’s a video on the best way to ensure a hard refresh (no sound in the video): https://www.loom.com/share/0066c47438ad4966ab67f7578acb6a3c

What are the DFY packages that are available?

Done For You (DFY) is a service where we will run POP for you and give you the recommendations to follow in a writer's brief format.  Please contact admin@hvseo.co for some examples and more information.

Do you have live chat support?

We do!  We have live chat for 20 hours a day, Monday through Friday.  We have advanced technical support 11am to 4pm PST, Monday through Friday. Advanced support is often able to set up screen share sessions to address more complex technical issues. 

What's the best way to get support?

We are here to help!  Through the support icon in the bottom left hand corner of the site is best.  When you contact us please provide the Report ID (if you have one), target keyword, target URL, and target location so that we can look up the run and try things from our end. Please be as specific as you can about the issue you are having. If you have screenshots or can do a quick loom video of the issue, that often helps us troubleshoot things very quickly. We can usually get you up and running in no time once we have that information.

How do I upgrade or downgrade my plan?

Upgrading or downgrading your subscription in POP is very easy.

1. After logging into POP click the green Account Management button or click Profile from your profile dropdown.
2. At the top of the next page click the green Upgrade/Downgrade Plan button. Please see the screenshot below.
3. From there you can select the plan that you would like to upgrade or downgrade to.

One note on payment. If you have any time left in your current plan's month you will get a credit for that time. How you receive that credit depends on your payment method. If you paid by PayPal, you will pay the full amount of the new plan now and receive a refund in a few business days of the remaining credit. If you paid by credit card, you will pay a prorated amount now for the new plan.

https://drive.google.com/file/d/179mwVigwAfUrBsFbfxYtOClZW59pw8mN/view?usp=sharing

If I upgrade, will I get a refund or credit for my current monthly subscription?

Yes you will! You will get a pro-rated refund based on how many days are left in your current monthly subscription. How you get that refund depends on your payment method.
If you paid by credit card: You will pay a reduced amount now getting an instant credit for any remaining time and stay on your current monthly billing cycle.
If you paid by PayPal: You will pay the full month now and begin a new billing cycle. You will receive a refund from PayPal for the remaining time on your current billing cycle. The refund usually takes 2-3 business days.

Do my monthly report credits roll over?

No, monthly credits do not roll over. Your subscription is for monthly access to POP.  That subscription includes running or re-running reports in POP up to a certain amount of times. In addition to running POP, you get access to features such as the The POP Chrome Extension, the Content Editor, Advanced Strategies and Approaches, Checklists, Work History, etc.

Your report credits refresh at the end of your billing cycle. If you cancel your POP subscription, the current amount of credits that you have in your account will not be lost.

Do re-runs count as report credits?

Yes they do. If you re-run POP, POP does a fresh run of your page and it will count as a full credit. We strongly encourage users to take advantage of the POP Chrome Extension and the POP Content Editor. Checking your scores and important terms counts in the Extension or the editor happens in real time and does not count as a report credit.

If I check my scores in the POP Chrome Extension or Content Editor does that count as report credits?

No! We strongly encourage users to take advantage of the POP Chrome Extension and the POP Content Editor. Checking your scores and important terms counts happens in real time and does not count as a report credit.

I cancelled my account but was still charged.

Please confirm that you have cancelled your subscription by checking for a confirmation email from us. If you have received a confirmation email please provide the transaction ID information and we will get that refund processed. Please provide your PayPal account email if your PayPal email is different from your POP account email.

Can I get a refund?

As we provide a 7 day free trial, POP has a no refunds policy.  That said, from time to time we understand things come up or there may be an error in billing.  All refund requests are processed through the form on this page: https://pageoptimizer.pro/refund-request/

Can I pause my subscription?

There's no need to pause your subscription. You can cancel your subscription and you will not lose any of your projects or current data. If you have any unused credits in your account you will not lose those credits either. Please note, if you are on a promotional price plan, you will not have access to your current promotional plan price if you cancel. When you return to POP, you will pay the current monthly price for your chosen plan.

If I cancel will I lose my projects or reports?

No! We do not delete any of your projects or reports if you cancel your subscription. You can come back any time and will have access to all your previous projects and reports.

If I cancel will I lose my credits?

No! If you have any remaining monthly credits, free or promotional credits, or individual credits that you purchased you will keep those credits. Those credits will never be deleted.

Where can I get POP's W2 or 1099 information?

PageOptimizer Pro is a software subscription. As we are a software subscription we provide invoices. Accessing your invoices is very easy from your Account Management dashboard. To access your invoices:

1. Log into POP
2. Click the green Account Management button at the top of the dashboard or click Profile from your profile dropdown.
3. In your Account Management dashboard scroll to the bottom of the page and you’ll find all your invoices.

From there you can download one invoice or all of your invoices at once.

I need help with IMG or I need access to Kyle's course.

I’m sorry you are experiencing trouble with IMG or getting access to one of Kyle's courses. Unfortunately, POP Support does not have admin access to IMG. You will need to contact IMG Support. You can send a message to the head of IMG support directly at: karthik@internetmarketing.gold for further assistance.

Using POP Questions

Frequently asked questions about using POP and best practices.

Where should I start?

It is often best to start with the Content Brief and work from the top down. If you are using Advanced Strategies, you would want to start with your exact keyword recommendations and work your way towards variations and contextual terms.

What's the difference between the Content Brief and Signals in the Advanced Strategies? Which one should I use?

The Content Brief is an easy to understand guide to effective SEO. There are often many judgement calls to make in SEO and the Content Brief makes those calls for you. It’s like having a high level SEO looking over your shoulder. The Content Brief will help you write content that is great for your visitors as well as Google.

POP Signals is in the Advanced strategies section and provides specific optimization recommendations for the most important SEO factors. POP Signals is for SEOs that are comfortable making their own judgement calls and need the nitty gritty details to gain an advantage over their competitors. Additionally, POP Signals gives you more options on choosing your strategy and approach so that you can customize your On Page SEO to meet your current needs.

Often a good approach is to start with the Content Brief and get to a score above 80%. Watch the movement of your page. Once you have completed all the recommendations in the Content Brief you can then move into POP Signals to find specific signals that may need optimization to give you more of an edge on your competitors.

Scoring in each system:

Content Brief

The Content Brief is scored based on following the recommendations of the Content Brief. When using the Content Brief the best score is 100%. The Content Brief is designed in a way that you can reach the score of 100%. Most people start seeing good movement in rank once they hit 80%.

Advanced Strategies/POP Signals

The score for POP Signals is calculated in a slightly different way than the Content Brief. It’s not always possible to get to a score of 100%. The POP Signals score is based on what your competitors have done. It is not always the best idea to follow your competitors exactly because they may have done some things incorrectly. This is where judgement calls come in. Most people will see positive movement when they hit somewhere between 60-70%. Often a good score that will be in the 80-85% range. From time to time it is possible to get above 90% but a score that high often isn’t necessary to rank well. The performance metrics of your target page are more important than a specific score in POP.

Here is a video on using the Content Brief: https://youtu.be/jaZy1RQro1k

You can also sign up for the weekly POP workshop. Kyle does a weekly POP workshop where he shows some SEO concepts and how POP can help you do effective SEO. He also answers any questions that you might have, live. The workshop is recorded and you will get a copy of the recording. Here's a link to sign up for the workshop: https://pageoptimizer.pro/on-page-workshops-with-kyle-roof-2/

What is the difference in the Content Brief numbers for important terms and the recommendations for the same terms in the Variations and LSI tab?

There are times when you need to make judgement calls in SEO. The Content Brief makes those judgement calls for you. It's like having a high level SEO looking over your shoulder. The Variations and LSI tab simply gives you your current usage and your competitor average. The Content Brief then make recommendations on what you should do with that information and how to apply those recommendations to your target page.

Should I do all the recommendations at once?

This answer depends on how old your page is and where you are currently ranking. Generally speaking, the better you are ranking the fewer tweaks you want to make. If you are ranking well for a term, you want to only do a handful of tweaks at a time. if a tweak negatively affects your rank, you will know what to put back.

Even if you aren’t ranking well or the page is relatively new, a good strategy for those starting out in SEO or new to POP is called “climbing the ladder.” The concept is simple. First, do enough On Page SEO to appear in the top 100 Google results. If using the Content Brief, you will usually get inside the top 100 with a score around 75%. Once in the top 100, do your tweaks in small batches so that you do enough to move up a rung on the ladder (move up a little bit in ranking). Once you have moved up, do the next set. Once you get more comfortable with SEO or using POP’s recommendations you will get a feel for the rungs you can skip and how aggressive you can get in your SEO work.

What is a good score in POP?

There are two different sections in POP and each has their own scoring system.

Content Brief

The Content Brief is scored based on following the recommendations of the Content Brief. When using the Content Brief the best score is 100%. The Content Brief is designed in a way that you can reach the score of 100%. Most people start seeing good movement in rank once they hit 80%.

Advanced Strategies/POP Signals

The score for POP Signals is calculated in a slightly different way than the Content Brief. It’s not always possible or a good idea to get to a score of 100%. The POP Signals score is based on what your competitors have done. It is not always the best idea to follow your competitors exactly because they may have done some things incorrectly. This is where judgement calls come in. Most people will see positive movement when they hit somewhere between 60-70%. Often a good score that will be in the 80-85% range. From time to time it is possible to get above 90% but a score that high often isn’t necessary to rank well. The performance metrics of your target page are more important than a specific score in POP.

Here is a video on using the Content Brief: https://youtu.be/jaZy1RQro1k

You can also sign up for the weekly POP workshop. Kyle does a weekly POP workshop where he shows some SEO concepts and how POP can help you do effective SEO. He also answers any questions that you might have, live. The workshop is recorded and you will get a copy of the recording. Here's a link to sign up for the workshop: https://pageoptimizer.pro/on-page-workshops-with-kyle-roof-2/

I think POP is overcounting a keyword or important term. /or/ POP says I have a term on my page and I don't see it.

In the majority of situations where it looks like POP is counting too many of something, POP is correct and your website template is adding things to your page that you didn’t know existed. Looking at the website editor for your site or even looking at your page without the use of a tool will often not show you correct counts.

If you think POP is over counting something from Page Structure, we highly recommend installing the free Chrome Extension SEO Meta in One Click (SMOC). POP and SMOC use a similar method for things such as H tags, Images, Anchor Tag totals, etc.

Here is the link to the Chrome Store to install Seo Meta in One Click:
https://chrome.google.com/webstore/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhc

Here’s how to use Seo Meta in One Click:

1. Go to your target URL
2. Click to open Seo Meta in One Click
3. Click the tab for the signal you are counting. For example, if you are looking for H tags, click “Headers”
4. You can then see all the instances of the tags in question

If you see that the numbers in Seo Meta in One Click and the number in POP are the same, then there isn’t any issue with POP’s number.

If the Seo Meta in One Click number and the POP number are different, let us know. Please provide the Report ID, target URL and give very specific information on the count you are seeing in POP and the count you are seeing in Seo Meta in One Click. Screenshots are usually very helpful for quick troubleshooting.

If you think POP is over counting a specific keyword or important term, you should do the following:

1. Go to your target URL in Chrome
2. Right click / control click (mac) and select View Source Code
3. Control F / command F (mac) and in put the keyword you think is being over counted
4. Review the count numbers there

You will most likely find that POP is counting things correctly and that the keyword or important term in question was placed on the page by your website template and you didn’t know it.

If the number for the keyword in your source code and the POP number are different, let us know. Please provide the Report ID, target URL and give very specific information on the count you are seeing in POP and the count you are seeing in the source code. Screenshots are usually very helpful for quick troubleshooting.

I think POP is undercounting a keyword or important term. /or/ I have a term on a page and POP isn't counting it.

Undercounting can happen with your exact keyword if you don’t have the keyword or keyword phrase on your page, exactly as you put it into POP. Here are some possibilities:

- Your keyword is Plumber Dallas and you wrote Plumber in Dallas - Pop will not count the phrase containing “in” because it is not the keyword phrase, exactly as you put it into POP. It is possible that the second phrase is a variation. If it’s not a variation and you would like it considered, manually add it in the variations page during setup.

- You have inadvertently put an extra space or a break in between the words in your keyword phrase. To check for this:
1. Right click / control click (mac) on your target URL
2. Select View Page Source
3. Inspect the location of the keyword. Is part of the keyword on a second line or is there an extra space between any of the words in a keyword phrase?
If you find a break or extra spacing, fix that issue and POP will correctly count the keyword phrase

- You have wrapped the signal in additional tags or scripts. Adding additional tags or scripts in a non-standard way can cause POP to not see the words on your page correctly. We strive to make sure that POP can crawl pages but from time to time a page is just too janky for POP to handle. In these cases, it’s really probably in your best interest to update your site.

- You aren't using paragraph tags. In the case where paragraph text is being undercounted it is possible that you have text that isn’t properly tagged. POP cannot count text that is not properly tagged in HTML. In testing, we have seen repeatedly that words that are not tagged, while seen by Google, are given less value. P tags are valuable and you should use them.

What text is included in POP's word count?

POP will count any text that is in a visible HTML tag.

Some examples of visible HTML tags would be: <p>, <li>, <h1>, <a>, and <table> tags, to name a few.

POP will count text in visible tags wherever those tags are located on the page. Test after test shows us that Google takes all the important terms into consideration regardless of location.

POP will not count text in some particular tags, for example: <script>, <video>, and <iframe>.

POP will also not count anything in a <div> tag if it does not contain an additional visible HTML tag, such as a <p> tag.

I think the word count for my target page is incorrect.

There are few different reasons that POP is displaying a word count number that you aren’t anticipating.

The first possible reason is that there is more text on your page than you can see. Website templates often add extra text that you might not know about that is counted in your word count. To double check POP’s word count, we highly recommend installing the free Chrome Extension from SEMRush, SEOQuake. POP and SEMRush use a similar method in counting words on a page.

Here is the link to the Chrome Store to install SEOQuake:

https://chrome.google.com/webstore/detail/seoquake/akdgnmcogleenhbclghghlkkdndkjdjc

Here’s how to use SEOQuake:

1. Go to your target URL
2. Click to open SEOQuake
3. Click “Density” from the top navigation area in SEOQuake
4. The word count from SEOQuake will be at the top of the next dashboard.

If you see that the number in SEOQuake, and the number in POP are relatively the same, then there isn’t any issue with POP’s number. If the SEO Quake number and the POP number are significantly different, continue on to the next possible reason.

The next possible reason is that the page you are trying to optimize and the URL that you up into POP are not the same page. Another similar possibility is that the page you are trying to optimize is currently redirecting or going to a 404 page.

Here’s what to do to check:
1. Go to the Summary Tab in your PageRun report
2. Double check the URL that you put into POP. Is it the correct URL with no misspellings or missing parts?
3. Click on the URL from the Summary Tab. Are you taken to the correct page? Make sure you aren’t redirected to another page, or that the page doesn’t go to a 404 error page.

If there are problems with the URL or you are taken to an incorrect page, you simply need to correct the URL and re-run the report. If the URL is correct and there aren’t any issues, continue on to the next possible reason.

The last possible reason is that the target URL page wasn’t crawled correctly all together. In addition to the word count being significantly off (e.g. a word count of 3) you will see 0’s for the other signal areas.

If this is the case, the best solution will be to use the POP Chrome Extension. Here is a page with detailed instructions on installing and using the POP Chrome Extension:

https://pageoptimizer.pro/pageoptimizer-pro-chrome-extension-guide/

What are Page Structure Suggestions and are they part of the optimization score? /or/ Why are the Subheadings numbers in the Content Brief so high and the H2/H3 numbers in Page Structure Suggestions so much lower?

Page Structure Suggestions are there to help you build a page that can rank well.

They should be used to get insight into the type of page that Google is rewarding for your target keyword.

You will get answers to questions like:
"How many images should I have on a page?"
or
"Should I use tables, lists, or forms?"

Please note, while those elements will help you write a great page, the existence of them alone is unlikely to help your page ranking.

Ranking comes from what you put inside those elements.

Keep in mind that the Page Structure Suggestions is showing the number of total number tags to use on a page but not what to use inside those tags.

For example, in the Subheadings section of of the Content Brief you might have the recommendation of 10-15 important terms and in the Page Structure Suggestions tab it might suggest using 5 H2's.

The recommendation would be to have around 5 H2s (subheadings) on your page and use 2-3 important terms in each one.

Where do I download the POP Chrome Extension?

For getting started and using the POP Chrome Extension, please check out the extension’s dedicated page: https://pageoptimizer.pro/pageoptimizer-pro-chrome-extension-guide/

Who should I pick as a competitor?

We recommend including all competitor sites from Page 1 whether they are above you or below you. It’s entirely possible that a site is below you even though they have done better on page than you have. POPs algorithm is able to identify outliers and will only give recommendations that will help you get an edge. The only sites we recommend excluding are social media sites (e.g. Facebook, YouTube, Pinterest, etc).

Which sites should I exclude from the competitor list?

We recommend including all websites from Page 1 except social media sites. For example, we recommend excluding sites like Facebook, YouTube, Pinterest, etc. We would include all other sites. POP’s algorithm can appropriately analyze any type of competitor site to provide recommendations that will give you an edge.

Can I use POP if my page not published/live yet?

You can absolutely use POP before you have created a page or written any content. In the dashboard where you would put in your URL, we have the feature "I haven't built this page yet." Check that box and you do not need to put in a URL. You will then get the recommendations you need to create the best page. If you are using a content writing team, you can download the recommendations and give them to your writers. Even better, if you are on the Unlimited or Agency Plans, you can give your writers access to the POP Content Editor or they can get the recommendations while using a Google doc or writing in website editor (such as WordPress).

If you don't even have a domain yet or your domain isn't live that's no problem. When starting a project you can put in the name of the future domain or just put in a dummy domain in order to start the optimization process.

POP isn't picking up the changes I'm making.

It’s likely that your hosting redirecting caching your page. Some hosting providers aggressively cache pages and hold onto caching for days. The good news is that there are a few options on what you can do to fix that. 

Before getting to the fixes, I should note that you don't need to re-run POP to check your work.  The majority of the time, caching issues come up when you are doing several consecutive re-runs in POP.   If you use the POP Chrome Extension your Optimization Score and counts update automatically.  The Chrome Extension cannot be blocked. Please check out this video on how easy it is to use: https://drive.google.com/file/d/1YCir0Dyb8b2KoN5q0w9Dcgzxx81rr0Gx/view?usp=sharing

The Fixes:

1. Use the POP Chrome Extension from the POP dashboard to crawl your page. The POP Chrome Extension gets passed hosting that is caching pages. Here is more information on installing and using the extension: https://pageoptimizer.pro/pageoptimizer-pro-chrome-extension-guide/

2. Turn off the caching feature in your host. Some hosting providers have a dashboard where you can easily turn off caching while you are working on your optimization (don’t forget to turn caching back on once you are finished). Other hosting providers require you to contact support to enable/disable caching. Even if the solution in #2 is up your technical alley, we still strongly recommend going with solution #1, The POP Chrome Extension.

3. You can manually copy and paste your source code into POP. On the page where you select your target URL you can click to copy and and paste in your source code. A box will appear to insert the source code. There are instructions inside the box in case you aren’t sure what to do.

4. The last solution is just time. Usually after 24-72 hours, your hosting will clear the cache and new changes will be picked up.

Does POP work in my language?

Probably yes! POP works in pretty much all languages. Currently, POP works with 61 languages.

Please note that for the NLP feature we use Google's NLP API and Google's NLP is limited to only handful of languages. Here is a list of Google's current languages: English, Spanish, Japanese, Chinese (simplified and traditional), French, German, Italian, Korean, Portuguese, and Russian

That said, we haven't seen any performance issues using POP for optimization if your language isn't included in Google's NLP API list.

My site is located in [any country in the world] will POP work on my site?

Absolutely! POP will work with any site that is located in any country.

My site is built in [any website builder] will POP work on my site?

Absolutely! POP will work on any site built in any platform. The only limitation you might have with your website builder would be getting your POP recommendations in your website's page builder. You can get your POP recommendations where you are working on your pages with most major website editors, such as WordPress, Shopify, or Wix. You can even get your POP recommendations in Google Docs. Here is the complete list of website editors that POP is currently compatible with: https://pageoptimizer.pro/compatible-editors/ If you are using an unsupported website editor, you can still use POP to run your pages and get recommendations. You would just need to get your recommendations from the POP dashboard.

The extension isn't loading.

The extension not loading or just getting "the spinning wheel" usually happens when third party cookies aren't enabled in your browser. This type of setting can happen if you have restricted settings in your browser or are you trying to use the extension while in incognito.

 In the settings for Chrome you can enable cookies. Enabling cookies should fix the spinning wheel issue. To change your cookie settings:

  1. On your computer, open Chrome. 
  2. In the top right corner, click the 3 dots and then Settings. 
  3. Under "Privacy and Security," click Site Settings. 
  4. Scroll down and select Cookies and Site Data. 
  5. From there, select Allow All Cookies. After you have finished with your optimizations, it is a good idea to return your cookie settings back to where they were. 

How do I change target locations using the POP Chrome extension?

The most effective way to change your location is by using a paid VPN or proxy service.

There are some free options to explore. Here are two free chrome extensions that can change your location:

https://chrome.google.com/webstore/detail/location-guard/cfohepagpmnodfdmjliccbbigdkfcgia 

https://chrome.google.com/webstore/detail/easyvpn-the-fastest-vpn-f/hibibmhakepefnnehakghbljbokjgnmf

Another option is to get the competitor results you need and paste them into POP. You can get competitors from another location with this free extension: https://chrome.google.com/webstore/detail/seo-search-simulator-by-n/edfjfgjklednkencfhnokmkajbgfhpon

Other options are to use a paid VPN. Many users have success with the VPNs, Nord or Private Internet Access.

POP isn't letting me pick my own competitors

It is likely that you are in an Express Setting and just need to switch over to a Full Run. Click to re-run your target page. On the next popup select: Switch Setups. From there you can select "Full" and in the Full set up you can select your own competitors.

Why is POP showing all 0's for my page?

It’s likely that your hosting redirecting POP to a 404 page or a security screening page. Some hosting providers aggressively monitor for bots and redirect tools, such as POP, the moment the suspect a human isn't visiting the page. The good news is that there are a few options on what you can do to fix that. 

Before getting to the fixes, I should note that you don't need to re-run POP to check your work.  The majority of the time, hosts are able to detect unusual activity if you are doing several consecutive re-runs in POP.   If you use the POP Chrome Extension your Optimization Score and counts update automatically.  The Chrome Extension cannot be blocked. Please check out this video on how easy it is to use: https://drive.google.com/file/d/1YCir0Dyb8b2KoN5q0w9Dcgzxx81rr0Gx/view?usp=sharing


The Fixes:

1. Use the POP Chrome Extension from the POP dashboard to crawl your page. The POP Chrome Extension gets passed hosting that is redirecting pages. Here is more information on installing and using the extension: https://pageoptimizer.pro/pageoptimizer-pro-chrome-extension-guide/

2. Turn off the security feature in your host. Some hosting providers have a dashboard where you can easily turn off this security feature while you are working on your optimization (don’t forget to turn the feature back on once you are finished). Other hosting providers require you to contact support to enable/disable this feature. Even if the solution in #2 is up your technical alley, we still strongly recommend going with solution #1, The POP Chrome Extension.

3. You can manually copy and paste your source code into POP. On the page where you select your target URL you can click to copy and and paste in your source code. A box will appear to insert the source code. There are instructions inside the box in case you aren’t sure what to do.

4. The last solution is just time. Usually after 24-48 hours, your hosting will allow POP to run again.

 

The tool isn't finishing a run. How can I get it to finish?


It's likely that one of your competitors has code that is formatted in an unexpected way (e.g. their website code is broken). There are two ways to get around this problem.

The best option is to use the POP Chrome Extension. The extension is able to render and crawl nearly all webpages, even those with broken code. Here’s a link for more information on the extension: https://pageoptimizer.pro/pageoptimizer-pro-chrome-extension-guide/

After following installation instructions you will select the extension from the location page from the POP dashboard. See the second screenshot below.

The next option is to copy and paste in your competitors' source code directly into POP. On the competitors list page you can click to copy and and paste in a competitor’s source code. Click the orange button. Then check the box next to the competitor URL that is causing problems. A box will appear to insert the source code. There are instructions inside the box in case you aren’t sure what to do. Please see the screenshot below.

Even if you feel comfortable copying and pasting your competitors' code into POP, we highly recommend using the POP Chrome Extension. It’s an easier process, it will properly crawl the competitor URLs, and your run times will be faster.

https://drive.google.com/file/d/156IckHi-kuelXv2jHQQMIyg0H-97V4jw/view?usp=sharing https://drive.google.com/file/d/1rbPnuXivdcLKIYC9GFWUnCwAUEY2OCjB/view?usp=sharing

How do I copy and paste source code into POP?

For your own target url, on the page where you enter the url you want POP to crawl, simply check the box to copy and paste in your source code. A box will appear with instructions on how to copy and paste in your source code if you are unsure on how to do it.

For competitors' source code, on the competitors list page you can click to copy and and paste in a competitor’s source code. Click the orange button. Check the box next to the competitor URL that you want to copy and paste in their source code. A box will appear to insert the source code. There are instructions inside the box in case you aren’t sure what to do. Please see the screenshot below.

Here is the video for manually copying and pasting in your source code: https://www.loom.com/share/63b2d15f74f7487ebc4566a019c534ba
Here is the video for manually copying and pasting in your competitors source code: https://www.loom.com/share/928c5f23f5e7448ca7cb60501fab82c2

Before you try copying and pasting source code though, we highly recommend using the POP Chrome Extension. It’s an easier process, it will properly crawl the competitor URLs, and your run times will be faster.

Here’s a link for more information on the extension: https://pageoptimizer.pro/pageoptimizer-pro-chrome-extension-guide/

After following installation instructions you will select the extension from the location page from the POP dashboard. See the second screenshot below.

https://drive.google.com/file/d/156IckHi-kuelXv2jHQQMIyg0H-97V4jw/view?usp=sharing

https://drive.google.com/file/d/1rbPnuXivdcLKIYC9GFWUnCwAUEY2OCjB/view?usp=sharing

Does POP use mobile or desktop results for the competitor list?

Right now, the list of competitors comes from desktop results. In the very near future you will have the option to select mobile if you prefer the mobile results.

The fonts in the POP dashboard look weird.

It’s likely that you or a plugin or extension that you are using has disabled Google fonts. We recommend going through recently installed extensions or any developer tools that you may be currently using and check the settings.

It's also possible that you just need to do a hard refresh. Here's the best way to do a hard refresh:

  1. Open the POP dashboard in Chrome
  2. Control+shift+J / command+option+J (mac) to open the Chrome DevTools window 
  3. At the top of your Chrome browser right click / command click (mac) on the browser refresh button 
  4. Select “Clear Cache and Hard Reload” 
  5. POP should refresh and you should have the most recent version of POP 
  6. From time to time, you may have to do a couple hard reloads 

Here’s a video on the best way to ensure a hard refresh (no sound in the video): https://www.loom.com/share/0066c47438ad4966ab67f7578acb6a3c

I'm getting a Duplicate Session error and am getting kicked out.

Do you have multiple tabs with POP open on your browser? If so, that is why you would be kicked out and see that error message. You can only have one tab open with the POP dashboard at a time. Please close all the other POP dashboard tabs.

If that isn't the issue you are having can you please provide the Report ID (if you have one), target keyword, target URL, and target location so that we can look up the run and try things from our end. Please be as specific as you can about the issue you are having. If you have screenshots or can do a quick loom video of the issue, that often helps us troubleshoot things very quickly. We can usually get you up and running in no time once we have that information. Thanks in advance!

I keep getting kicked out of POP

There are two possible reasons, the first is that you just need to do a hard refresh to clear out some cached information.

Here's the best way to do a hard refresh:

1. Open the POP dashboard in Chrome

2. Control+shift+J / command+option+J (mac) to open the Chrome DevTools window

3. At the top of your Chrome browser right click / command click (mac) on the browser refresh button

4. Select “Clear Cache and Hard Reload”

5. POP should refresh and you should have the most recent version of POP

6. From time to time, you may have to do a couple hard reloads

Here’s a video on the best way to ensure a hard refresh (no sound in the video): https://www.loom.com/share/0066c47438ad4966ab67f7578acb6a3c

The second reason is that something in your set up or the results that Google is providing is causing an unexpected outcome in POP. If the hard refresh hasn't fixed the issue please send over your Report ID (if you have one), target keyword, target URL, and target location so that we can look up the run and try things from our end.

If you have screenshots or can do a quick loom video of the issue, that often helps us troubleshoot things very quickly. We can usually get you up and running in no time once we have that information.

A URL isn't being crawled properly / I'm getting a crawl error.

Some sites aggressively monitor for tools like POP and from time to time do a decent job of preventing us from crawling their pages. Fortunately, we have a couple of ways around these types of sites.

The Best Approach

Use the POP Chrome Extension from the POP dashboard to crawl your competitor pages. The POP Chrome Extension can't be blocked. Here is more information on installing and using the extension: https://pageoptimizer.pro/pageoptimizer-pro-chrome-extension-guide/

A Second Option

You can manually copy and paste your competitor's source code into POP. On the page where you select your competitors you can click to copy and and paste in their source code. After clicking to copy and paste in the code, a box will appear to insert the source code. There are instructions inside the box in case you aren’t sure what to do. This method is a little on the techy side. Option 1, using the POP Chrome Extension is the recommended method.

I think Cloudflare or a CDN is causing problems

CDNs can cause caching issues from time to time. This can happen with your own site or with a competitor site. The good news is, there are a few ways around the problem.

1. Use the POP Chrome Extension from the POP dashboard to crawl your page. The POP Chrome Extension gets passed hosting that is redirecting pages. Here is more information on installing and using the extension: https://pageoptimizer.pro/pageoptimizer-pro-chrome-extension-guide/

2. Turn off the security feature in your hosting or CDN. Some hosting providers have a dashboard where you can easily turn off this security feature while you are working on your optimization (don’t forget to turn the feature back on once you are finished). Other hosting providers require you to contact support to enable/disable this feature.

Even if the solution in #2 is up your technical alley, we still strongly recommend going with solution #1, The POP Chrome Extension.

3. You can manually copy and paste your source code into POP. On the page where you select your target URL you can click to copy and and paste in your source code. A box will appear to insert the source code. There are instructions inside the box in case you aren’t sure what to do.

4. The last solution is just time. Usually after 24-48 hours, your hosting will allow POP to run again.

The fixes if your a competitor site is using Cloudflare/CDN and there is an issue (very similar to the fixes above). If your a competitor is using Cloudflare/CDN and there is an issue/an error crawling a page, POP will let you know that there was an issue with a particular url so you won't have to guess/hope that things are being crawled correctly. If POP didn't show you an error, POP didn't have any issues crawling a competitor URL.

1. Use the POP Chrome Extension from the POP dashboard to crawl your competitor pages. The POP Chrome Extension gets passed hosting that is redirecting pages. Here is more information on installing and using the extension: https://pageoptimizer.pro/pageoptimizer-pro-chrome-extension-guide/

2. You can manually copy and paste your competitors' source code into POP. On the page where you select your target URL you can click to copy and and paste in your source code. A box will appear to insert the source code. There are instructions inside the box in case you aren’t sure what to do.

3. The last solution is just time. Usually after 24-72 hours, your competitors' hosting will allow POP to run again.

Does the NLP API work in my language?

We use Google's NLP API for the POP NLP feature. While POP works with 61 languages, Google's NLP only works with the following languages: English, Spanish, Japanese, Chinese (simplified and traditional), French, German, Italian, Korean, Portuguese, and Russian. That said, we have not seen any performance issues when using POP for a language that is not included in Google's NLP API.

For an example of the output, check out the Google's demo. You can put in a little bit of your own text so that you can see what Google will provide / what you'll get in the POP dashboard: https://cloud.google.com/natural-language/

Can I get POP recommendations in my WordPress Editor?

Most likely yes! The POP Chrome Extension works in nearly all major WordPress editors. Here's a full list of compatible editors: https://pageoptimizer.pro/compatible-editors/ 

Please note that POP will only work with the backend version of your WordPress editor. Some editors have a frontend version where you can edit your pages as you are looking at them on your site. The POP Chrome Extension is only compatible with the backend version of your editor.

When using the POP Chrome Extension you can get your recommendations right where you are editing. Additionally, your Optimization Score will update in real time in the Extension and checking your score or important term counts in the Extension does not count as a report credit in POP. You can check your scores or counts an unlimited amount of times in the Extension. Here's more information on using the POP Chrome Extension: https://pageoptimizer.pro/pageoptimizer-pro-chrome-extension-guide/

Can I get POP recommendations in my Website Editor?

Most likely yes! The POP Chrome Extension works in nearly all major website editors. Here's a full list of compatible editors: https://pageoptimizer.pro/compatible-editors/

When using the POP Chrome Extension you can get your recommendations right where you are editing. Additionally, your Optimization Score will update in real time in the Extension and checking your score or important term counts in the Extension does not count as a report credit in POP. You can check your scores or counts an unlimited amount of times in the Extension. Here's more information on using the POP Chrome Extension: https://pageoptimizer.pro/pageoptimizer-pro-chrome-extension-guide/ 

Can I get POP recommendations in a Google Doc?

Yes! The POP Chrome Extension works in Google Docs. Here's a full list of compatible editors: https://pageoptimizer.pro/compatible-editors/

When using the POP Chrome Extension you can get your recommendations right where you are editing. Additionally, your Optimization Score will update in real time in the Extension and checking your score or important term counts in the Extension does not count as a report credit in POP. You can check your scores or counts an unlimited amount of times in the Extension.

Here's more information on using the POP Chrome Extension: https://pageoptimizer.pro/pageoptimizer-pro-chrome-extension-guide/

I can't find my secret key.

The secret key feature is only available to Unlimited or Agency Plan subscribers. If you are not on one of those plans, you will not have access to secret keys. If you are on one of those plans you can find you secret key in a few places.

1. You can find it on the Run Report card. See the first screenshot below.
2. You can find it in the Summary section of your Content Brief. See the second screenshot below.
3. You can find it in the Dashboard Tab of Advanced Strategies. See the third screenshot below.

If you ever need to change your secret key for security reasons (e.g. you changed content writers) or you need to generate a secret key for a report that was run on an older plan, simply click the lock icon in the summary page in Advanced Strategies. A new key will be created and your previous key will be disabled. See the final screenshot below.

If you are on a credits plan and don't have access to the secret key, your content writer can still get POP recommendations in the POP Chrome Extension. You would simply need to give your writer your account login information and they can use the Extension through your account.

Run Report Card: https://drive.google.com/file/d/1Ti0iJFm6bvKWfu3o2TlWVsf8rQkAKQ4C/view?usp=sharing
Content Brief Summary Section: https://drive.google.com/file/d/1TNZfzpM_HSvWRmiw1cyklx1zUsrZCqq8/view?usp=sharing
Dashboard Tab, Advanced Strategies: https://drive.google.com/file/d/1oLardRnMlS4AFIoWQnJlp68qXICOeX8A/view?usp=sharing
Generate New Secret Key: https://drive.google.com/file/d/1pHIKjwPYlO2Ny7yRKh0seTUBvH7Nkl1e/view?usp=sharing

I can't find the Content Editor URL to give my writer access to my Content Editor.

I'm happy to help. The Content Editor sharable URL feature is only available to Unlimited or Agency Plan subscribers. If you are not on one of those plans, you will not have access to the sharable URL. If you are on one of those plans you can find your shareable URL in a few places.

1. You can find it on the Run Report card. See the first screenshot below.
2. You can find it in the Summary section of your Content Brief. See the second screenshot below.
3. You can find it in the Dashboard Tab of Advanced Strategies. See the third screenshot below.

If you are on a credits plan and don't have access to the Content Editor shareable URL, your content writer can still use the Content Editor in your account. You would simply need to give your writer your account login information and which project they should work on. Any work they do in your Content Editor will be saved in your account.

Run Report Card: https://drive.google.com/file/d/1RL96hy4PZqHtDodlqPFZ6kfCpCH3bI0L/view?usp=sharing
Content Brief Summary Section: https://drive.google.com/file/d/1Fl7OuSj8n8Ng-s6ysrslA6ZbKKHceUTh/view?usp=sharing
Dashboard Tab, Advanced Strategies: https://drive.google.com/file/d/1t-EiO8LjHKHPnhiuLQRYAvkxH3Jg5UiU/view?usp=sharing

 

I want to use Advanced Strategies, which recommendations should I follow first?

If you are in the Advanced Strategies, the best practice is to do all increases before doing any decreases. Decreasing is most effective for pages that are older and are “stuck.” You should do all your increases first and see how your page responds. Decreasing is a high risk / high reward strategy and should only be done in the right circumstances and by those that are comfortable making those judgement calls. Additionally, check the recommended strategy provided by POP. Make sure that POP isn’t suggesting a different strategy than the one you are currently using.

If you are unsure about what to do, follow the recommendations in the Content Brief. The Content Brief is designed to make those difficult judgement calls for you and take out some of the guesswork.

Pop is acting weird.

It sounds like you don’t have the most recent version of POP or some old code has been cached in your browser and need you to do a hard refresh. Here is the best way to do a hard refresh:

1. Open the POP dashboard in Chrome
2. Control+shift+J / command+option+J (mac) to open the Chrome DevTools window
3. At the top of your Chrome browser right click / command click (mac) on the browser refresh button
4. Select “Empty Cache and Hard Reload”
5. POP should refresh and you should have the most recent version of POP
6. From time to time, you may have to do a couple hard reloads

Here’s a video on the best way to ensure a hard refresh (no sound in the video): https://www.loom.com/share/0066c47438ad4966ab67f7578acb6a3c

SEO Questions

Frequently asked questions on doing SEO and best practices with SEO and POP

How is POP compared to [any other on page tool]?

There are several similar on page tools to POP. POP is the only tool that provides edge analysis to show you where you can get an edge on your competitors and rank better. POP doesn't use any correlation analysis, other tool's APIs, someone else's math, generic best practices, or page 1 "averages" for our recommendations.  

The recommendations in POP are based of the extensive SEO tests that we regularly run on Google to determine what is or is not a ranking factor and which factors move the needle the most.

POP's proprietary algorithm coupled with machine learning technology provides enterprise level data (at not enterprise level prices) so that all SEOs regardless of skill or budget can compete for the keywords they want to win.

Do you have a list of best practices?

We do! You can find the best practices from your profile dropdown or listed on this page: https://pagetoptimizer.pro/best-practices

Is there a weekly workshop for the POP where I can ask Kyle some questions?

You bet.  Kyle does a weekly POP workshop where he shows some SEO concepts and how POP can help you do effective SEO. He also answers any questions that you might have, live. The workshop is recorded and you will get a copy of the recording.

Here's a link to sign up for the workshop: https://pageoptimizer.pro/on-page-workshops-with-kyle-roof-2/

Do I need to know SEO before using POP?

You don't need any special SEO knowledge use to POP and be successful. The Content Brief was designed with content writers, publishers, and those with limited SEO experience in mind. Using the Content Brief is the easiest way to do implement effective SEO.

Where can I get Kyle's courses?

You can get Kyle's current courses exclusively at Internet Marketing Gold (IMG): internetmarketing.gold

Currently Kyle has 3 courses in IMG: Beginning SEO, White Hat SEO, and his critically acclaimed course, On Page SEO.

IMG is where Kyle and others posts their current SEO tests on Google's algorithm every month. In addition to Kyle's courses and the tests, you get access to around 20 other courses from industry experts. IMG is a place to learn and grow. The price for access to Kyle's courses and all of IMG is $89 a month.

Where's a good place to learn SEO?

While we have many friends in the industry, the inventor and co-creator of PageOptimer Pro co-founded Internet Marketing Gold (IMG): internetmarketing.gold.

Kyle's courses are exclusively in IMG. Right now Kyle's current courses are: Beginning SEO, White Hat SEO, and On Page SEO. In IMG you will also get 100% access to around 20 other courses from industry experts.

Lastly are the monitoring of the SERPs and the tests on Google's algorithm. You will get access to a community of testers that post their current tests on Google's algorithm. IMG is the only peer reviewed testing community. Access to all the courses, tests, and community is $89 a month.

How can I add more text or keywords to a page without affecting the "look" of the page?

The easiest way to insert keywords without affecting the "look" of your site is to use drop downs. Effectively using drop downs is the best method. Other places that you can put keywords would be in the description of images and in code that is only visible to search engines. Code that you can use to more accurately describe your page and increase keyword usage would include things such as: schema, open graph, twitter cards, image file names, etc.

Should I have two main keywords for the same page?


A good approach is that one primary keyword should have its own page. We don’t recommend using one page to target two main/primary keywords. For example, if you have a page about tacos, you wouldn’t want to talk about burritos on that page as well. Burritos should have its own page.

An important note is that if you properly optimize a page for a primary keyword, you will win the secondary/related keywords for that phrase. Healthy pages rank for 100s to 1000s of keywords. POP provides possible secondary keywords for your primary keyword for you to use in the Content Brief section called "Related Keywords." A good practice is to use your most important secondary keywords on your page in either subtitles or body content. When you follow POPs recommendations you will often find that your pages will rank for more and more keywords.

How soon can I expect results?

While on page optimization can usually produce the fastest results in SEO sometimes it can take a little while to see results. Typically, if changes will have an effect, it can often take between 10 and 21 days. If your page is brand new, expect results to take even longer.

It is best to measure the time in SEO by Google cache dates. Google cache is a picture that Google takes of your website. Google gives you the time and date of each cache. To see the the date, simply put cache: in front of your url and click to search. If your page was www.yoursite.com/your-page you would would write into Google: cache:www.yoursite.com/your-page You will see the cache date at the top of the next page and the picture of your page that Google took. The 10 to 21 day estimate begins with the first cache date after the changes to your page have been made.

Should I reduce my word count?

As a first step, you probably should not reduce your word count. Reducing word count is an Advanced Strategy and should be done with caution. Reducing word count usually works best for older pages that are “stuck.” Reducing word count, which often reduces the number of times you have used a keyword or variations, is a higher risk strategy. Reducing word count at the right time can result in a significant rise in rank, but when done at the wrong time it can cause a significant drop.

POP will rarely recommend that you start off reducing your word count. Even if you are using Advanced Strategies, make sure that you are using the recommended strategy from POP or are comfortable making those types of judgement calls.

You can see in the example below when using the regular approach in Advanced Strategies may not be appropriate and the Adjusted Recommendations approach should be used. In the screenshot, you can see that the regular strategy for All Competitors says to decrease word count significantly. As a result, POP recommends using the adjusted for word count approach in this situation.

https://drive.google.com/file/d/1vWPw8JHWXpgNhcaP45fVU2BpzeVufoXZ/view?usp=sharing

When in doubt, use the Content Brief and do not worry about Advanced Strategies. If you would like to ask Kyle about a situation directly, we recommend signing up for the POP workshop. Kyle does a weekly POP workshop where he shows some SEO concepts and how POP can help you do effective SEO. He also answers any questions that you might have, live. The workshop is recorded and you will get a copy of the recording. Here's a link to sign up for the workshop: https://pageoptimizer.pro/on-page-workshops-with-kyle-roof-2/

I made some changes to my page and my rankings dropped.

While not completely uncommon, drops in rankings are a little rare. If you have only added to your page and increased word count and increased important term usage without changing anything else on your page, you will usually only experience increases in rank. Drops usually occur when something has been removed from a page. It is a good idea to double check that you didn't inadvertently remove anything (and we mean anything at all) from your page.

Here's what you should do:

1. make sure you know exactly all the changes that were made. If you are unsure, go back and through your website's editor history and make a note of all changes. It is critically important to know exactly what was changed on the page. You will be doing SEO in the dark and could harm things further if you don't know what you have done to the page.

2. give things a little bit of time.
     2a. If you did any decreasing or removing of content from your page and you haven't had a recovery in 5-10 days from the last cache date*, revert the changes back.
     2b. If you only did increases to the page and absolutely did not remove/change anything else and you haven't had a recovery in 14-21 days from the last cache date*, revert the changes back.

3. If you revert/you get your rankings back. For the next round of tweaks, try only doing a couple of things at one time and see how the page responds. It is possible that for your niche or this particular page you need to make your changes in very small batches and the changes spaced out with more time that is usual.

*a cache date is the date that Google crawled your page and took a picture of it. To see the cache date of your page put cache: in front of your URL. For example, if your target page was https://yourdomain.com/your-page you would put in: cache:https://yourdomain.com/your-page and click to search in Google. Google will show you the picture it has taken of your page and the date the picture was taken. Cache dates are a good for confirming that Google has crawled your page and has seen the changes you have made to your page. If you see that your current cache date is prior to any changes that you have made, it means that it is unlikely that the drop you are experiencing is due to any of the on page changes you made.

What is a variation?

A variation is a term that is critically important to your keyword. A variation will often be the plural form of your keyword, an extremely close synonym, or smaller/individual parts of a keyword phrase. If you are familiar with Adwords, variations are often terms that would be considered "phrase match."

A few things to note:

1. You do not want to rank for variations. Variations are there to help you rank for your exact keyword and are often the way you get away from keyword stuffing
2. Variations are not other keywords or related keywords
3. POP does not make up the variations. POP gets the variations directly from Google. We do not recommend adding or subtracting from the variations list except in very specific situations. For example, remove any symbols that may have snuck in. You should add any extremely close variations that POP may have missed. For example, if you have the term “lawyer” you should add “attorney,” if it isn’t present.
4. It is a best practice to remove any competitor brand names that appear

Why isn't POP finding any variations?

Sometimes keywords don’t have any variations. You will most often see no variations found when you are trying to rank for an acronym, a technical phrase, or a product number.

If there is another way to say your keyword we would recommend adding that in as variation. For example, if you are trying to rank for an acronym, put in the words represented by the acronym as a variation.

It is also a good idea to double check the SERPs for variations in case POP is missing them on accident. Variations come from the bold terms in the SERPs.

What is anchor text / How can I add anchor text to my page?

Anchor text is any clickable text on your target page.

You can add anchor text to your page in a number of ways (listed in no particular order):

1. You can add an internal link to another page in your site. For the anchor text you could say “click here for more information on [your keyword]” or “if you liked [your keyword] you may also like this page.”
2. You could add an outbound link to an authority site on your topic.
3. You could add a jump link. A jump link is a link that takes you to a section on your page.
4. You could add a Table of Contents.

Menu links will also count as anchor text though we would recommend using one of the methods above before using a menu link to add to the anchor text of your page.

In Advanced Strategies, what are HTML Head and Body tags?

The html head and body tags come from your source code and includes things like: open graph, schema, image file names, etc. You can see these things in your page's source code.

To see your source code:

1. Open your page in Chrome

2. Right click/Command Click (mac) on your page and then select view source code

3. Your source will open in a new tab From your source code, you can control/command F to look for your exact keyword or important terms.

In Advanced Strategies, what is the H2-H6 section? What about the H4-H6?

If you are using Advanced Strategies, the sections for H2-H6 and H4-H6 are to help cover any rounding issues that come up in the tool's math. Sometimes a couple signals are both very close but on their own aren’t enough to recommend increasing or decreasing to each individual signal area. If we group the signals together we can see potential optimization strategies that could have been missed.

That said, we highly recommend following POPs Priority Tasks recommendations. POP pulls out the most important things for you to focus on. Usually, the best way to make optimization decisions is to follow the Priority Tasks based on your chosen Strategy and Approach.

Please see the screenshot below.

https://drive.google.com/file/d/1J5yRhRYyBDlGnlKs9U1YYJK14jR9VFRs/view?usp=sharing

Affiliate Questions

Frequently asked questions about being an Affiliate 

How do I become an affiliate?

Please fill out this form to become an affiliate: https://pageoptimizer.pro/become-an-affiliate/ The approval process usually takes 2-3 business days.

What is the POP affiliate commission?

The commission is 25% of the paid plan price for up to two years.

Where can I see my total payouts/affiliate sales?

Seeing your total sales and commission payouts is easy from your admin dashboard.

  1. Log into POP with your affiliate email account 
  2. Select Affiliate Sales from your profile drop down 
  3. You can see all your sales and commissions to date on the Affiliate Sales dashboard 

Please see the screenshots below for more information: 

https://drive.google.com/file/d/1DLuvhEWe5qXwMlp90cg-vLj_X7XxYRja/view?usp=sharing https://drive.google.com/file/d/1ayBJ5yDKlIGEIQTvmpOqyGe5GeqXNIFv/view?usp=sharing

How will I get paid my POP commissions?

You will get paid through PayPal.  You must add your PayPal address to your POP affiliate dashboard.  To add your PayPal address:

1. log into POP
2. from the profile dropdown, select affiliate dashboard
3. enter in your PayPal address in the dashboard

You will receive an email on the 28th of each month if you have obtained the minimum payout ($50).  You will receive your affiliate commissions within 5 business days.

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