November 13

Google Search Engine Optimization for my Website: What to Know

Kyle Roof

What Does SEO Mean?

SEO is search engine optimisation and is responsible for how well your website performs in Google searches. Essentially, the higher your SEO, the higher up it will appear in Google search results. Now anyone who has used Google will verify, they are far more likely to click on the top few results of searches, with those further down the list unlikely to even get a look. That’s why you need to remember: “having strong Google Search Engine Optimization for my website is very important for getting a good amount of traffic”.

The Technical Side of Google

Google uses a series of complex algorithms to determine order of search results. Algorithms are basically codes which control the behavior of software. In the case of Google, these decide what will appear in search results for certain keywords and what order these results will appear in. While it sounds very technical, and the programming of these algorithms is indeed complex, crafting your website to help these algorithms work for you is far simpler.

Many people find this technical aide of Google daunting and fear their site will not perform well unless they learn it all. The good news is that you do not need to have a detailed understanding of the ins and outs of Google algorithms to make your site perform well. You just need to understand what they look for when determining search results and the order they appear. This will help you get your site closer to the top of the list and ensure more traffic comes your way.

What Does Google Look For with SEO?

Primarily, SEO level is determined by the amount of relevant keywords found within content. But while this sounds simple, there is far more to it. It’s not enough to just fill your content with strong keywords. Your content also needs to be high-quality, unique, relevant, and engaging. Without these additional elements, you’re unlikely to appear high-up in Google search results. 

The Importance of Great Content

As noted above, content needs to be high-quality. This means it needs to be free of spelling errors and it must be grammatically correct and contain accurate information. It also needs to be unique. Avoid copying content from other sites or repeating the same information on multiple pages of your website. Each of your website pages needs to contain specific information to one topic. Relevance is key. All of your content needs to be explicitly relevant to what you are wanting to capture. Finally, it needs to be written in an engaging manner that makes people want to read it. Keep sentences short and to the point. Make it informative and personable. 

What Not to Do

There are some traps that website creators fall into when trying to optimise their site for Google. On the surface, these things can seem like good ideas, but will inevitably see your page performing worse, not better. Following are the main things you should avoid.

Overuse of keywords is the most common mistake. Some people think that including as many as possible will assure their top spot in Google searches. This is simply not true. What this does is over-optimize the content, which sounds good but actually makes your page perform worse. The trick is making sure your content includes keywords that are relevant, logical, and that it overall makes sense.

Use of irrelevant keywords to try driving more traffic toward your site is another error you should avoid. While this may initially help your site perform better, Google will eventually detect that the keywords being used are not related to the specific content and this will quickly force you further down the list in search results.

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