How Do I Know If My SEO Is Working?

Search Engine Optimization (SEO) is a critical digital marketing component that does wonders to improve your website’s ranking in search engine result pages (SERPs) so that it’s easily found online. However, SEO is a long-term process and the benefits do not happen overnight, even in today’s fast-paced world where entrepreneurs want to see results right away. 

If you’re investing in SEO every month, chances are you may be asking yourself, “How do I know if my SEO is working?”. Several metrics can give an insight into whether your SEO efforts are paying or not. These key performance indicators or KPIs reflect the overall success of your SEO campaigns. Before you make efforts at measuring the effectiveness of your SEO, however, you need to gain a basic understanding of the principles of SEO.

What is the Principle of SEO?

The basic principle of SEO is to make your website more search engine friendly and increase website traffic. However, it includes a variety of key areas such as keyword research and integration, improving page speed, optimizing title tags and meta descriptions, publishing valuable content, and internal and external linking, and music more. All of this information makes your website trustworthy, useful, and high-quality, thus search engine algorithms crawl it and rank higher. 

How to Know if Your SEO is Working

With all the money and effort that you put into SEO, you might ask “How do I know if my SEO is working?” There are a few key factors to look into that determine the success of your SEO.  

You are making progress towards your goals

To analyze the success of your SEO, take a moment to review the business goals you initially set for the SEO program. Were you hoping to generate more leads through the website? Increase brand awareness? Sell more products? Or improve the site from a design perspective? Did you start making progress towards the goals you set? SEO takes a while to show the desired results. In most cases, it can take at least 6-months or longer to start seeing results. If you’re at or before the 6-month mark and started to see progress towards your goals then your SEO program is on the right track.

Your website is improving

SEO is all about improving your website’s performance, both in terms of user experience and search engine bots crawling the site. There are many tactics involved in on-site search engine optimization such as content creation, updating headings and subheadings, integrating the right keywords, interlinking, editing and resizing images, adjusting metadata, etc. If you’re seeing improvements being made on your site in these areas, then you should feel confident that your SEO is working in the right direction. 

Key metrics that indicate things are going well

Reviewing website statistics is a great way to analyze how your SEO program is going. There are certain metrics you need to pay attention to such as:

Keyword Rankings

When you rank for the right keywords and phrases people search for, how those rankings are changing with time can indicate how things are going with your SEO strategy. 

Organic Traffic

When you’ve implemented an SEO program, you will want to pay attention to changes in organic traffic. If organic traffic was decreasing and you see a reversal in this trend, or if organic traffic has started to grow, then your SEO is working right. 

There are dozens of metrics to pay attention to when gauging the success of your SEO program. Work with an SEO strategist and see how well your SEO program will work and increase your website traffic.