Learning how to add Search Engine Optimization (SEO) to your website is one of the best ways to get your site noticed more by search engines — and ultimately ramp up your customer base. It’s important that you learn as much as you can about optimizing your site and making it attractive to customers and the bots that crawl looking for good websites. However, even if you get all the different aspects of SEO right, how long does it take for SEO to take effect? The short answer is that SEO takes time, and you need to be setting aside at least six months before you see any changes. There are indicators that you can spot within a few weeks, but generally, there are three things that influence how long SEO will take after implementation.
Key SEO Factors
Before you start to analyze the results of your SEO efforts, you need to be sure that you have all the basics of SEO covered. There are some key elements that you need which include:
A Secure and Accessible Website
Security is vital when dealing with customers and orders. If you’re collecting personal information from your customers, then you need to ensure that the website has the correct encryption. The URL also needs to be easy to find by Google’s bots so they can assess it and your sitemap.
One of the leading ranking factors is page speed. Google wants to improve the experience of the visitors and will favor those sites that have fast load times. They have also started to look at the speed of mobile sites, so you need to ensure that both your main site and the mobile version are loading quickly.
As you might have guessed, more people view the internet on mobile devices than ever before. With this in mind, Google checks to see if your site is mobile-friendly and fully optimized.
Almost 60% of sites that rank top ten in Google search are over three years old. This means you should be looking at the long-term efforts of your website. Apart from these key areas, you also need to be optimizing your content, including links that have authority and value, and the user experience.
Your website will not be the only one selling products similar to yours. This means you will have competition from other companies who will also want to rank highly in search results. The more websites you are competing against, the longer it will take for you to climb the rankings. Bigger companies will have more money to spend on SEO, so try to compete against companies of a similar size to your own.
Links are still a big part of SEO, but you need to consider the types of links you are using as this will make a difference. The number of links you have on your site is not important — it’s the quality. If you have a few high-quality links on your site, this will have a greater impact on your SEO than lots of low-quality links. Because high-quality links are harder to earn, there is less chance your competitors will be able to earn them as well.
There are a couple of myths about content that needs to be addressed. Firstly, the length of your articles isn’t as important as the content. All it needs to do is solve the reader’s problem, if you can do that in 100 words, then that’s good enough.
It also doesn’t matter how fast or slowly you publish. If you have content ready to go, then upload it. As with the word count, it only needs to be high-quality and answer a question.
If you can focus your efforts on these aspects of SEO, there’s no reason you can’t start to see an increase in impressions and search queries within a few weeks. However, well-rounded SEO strategies require a lot of investment and time and energy, but are ultimately the best way to make your impact on search engines permanent and long-term.