November 29

How Much Does Google Search Engine Optimization Cost?

Kyle Roof

SEO is an online marketing strategy that is used to build targeted traffic, increase brand awareness, and promote any business’s performance in the search results of Google, Bing, Yahoo, and other search engines. These search engines are sought after by many businesses that are interested in boosting the sales of their products or services.

By far the most valuable and popular search engine is Google, and the cost of executing an SEO plan in this search engine can significantly vary depending on the type of strategy to be implemented and the goals of the company. No matter what your budget is, the money you spend in the running of SEO strategy should be considered as an investment for the success of your business.

Before signing on any dotted line with any SEO company, plan and consider carefully what your business stands to gain with your Google SEO strategy. Your goals should be realistic, which will help you in determining an appropriate budget for your SEO investment.

For instance, if your goal is to increase sales by 20 percent, figure out how much you are ready to pay to get that result and how that will affect your marketing and budgeting options in the future. Generally, the bigger the goal, the more expensive to accomplish.

How Much Does SEO Cost?

So you may be wondering, “How much does Google Search Engine Optimization cost for my business?” This will depend on your company’s needs and the experience level of the service provider you choose. Considering the type of SEO package you decide to purchase, you should expect to pay within these price ranges listed below.

Monthly Retainers and What You Get

This is perhaps the most popular pricing model, and the cost increases with your business needs.

$500 per month

Unless you are a hyper-local company with little competition and your site is very small, you need to be very cautious when buying any SEO package that is less than $500 a month. Most of the companies that charge this amount use overseas labor for content, automate a lot of their link building, and only do basic on-site technical work.

An SEO package of this amount might work for a local restaurant whose goal is to rank for their name and show up in some local listing sites such as Google Local and Yelp, but if your goal is to rank for a keyword with competition, you should probably need to invest more money in SEO.

$1,000-$5,000 per month

Smaller companies with fewer complex websites and low to medium competition can be able to live with paying this amount but should understand that cheap SEO packages could mean a lack of proven results or inexperience on the part of the SEO company.

SEO requires high-quality link building, consistent quality content creation, and a strong focus on optimizing conversions, accessibility, and usability. It’s difficult to find all these services correctly performed at the lower end of this scale unless you are working with an experienced SEO company.

Engaging an individual or a smaller SEO company at this rate can also be effective, but there are usually many issues finding real professionals.

$5,000-$10,000+ per month

Here is where you will find most of the high-profile SEO agencies with an established track record of success in competitive markets. Very often, this price can give your business access to a dedicated SEO team that employs professional content managers, copy editors, web development experts, conversion specialists, account executives, link outreach specialists, and analytics experts that will guarantee success and provide you with all the support you need.

$10,000-$20,000+ per month

Ambitious companies with higher goals tend to work at this level with an SEO partner that will oversee the whole process from the beginning to the end. Your business not only gets access to a senior SEO team at this budget, but this investment is likely to drive extraordinary results because the entire project is well-funded, which provides more opportunities for your search partner to perform.

You can make this type of investment for at least a year if there’s lots of competition on the market you are trying to dominate. In fact, it’s not uncommon for companies targeting the most lucrative keyword spaces to spend well over $100,000 a month on SEO campaigns.

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