Search Engine Optimization (SEO) is a hot topic among marketing professionals, and is the ever-evolving practice of optimizing your website for search engines that has proven to be one of the most effective marketing strategies. As a result, businesses offering SEO data analyzing tools are popping up left and right — and for good reason. How to analyze SEO data is almost as important as the SEO strategy itself. As a matter of fact, analyzing SEO data should be a vital part of your SEO strategy.
What is Meant With SEO Data?
SEO data involves the metrics you can track and collect from your website. The data gives you insight on your customer’s interests, behaviors, and search patterns. Gathering and analyzing both quantitative and qualitative data forms a good basis to use for your SEO strategy development, because as mentioned above, SEO data is a primary component to develop a SEO strategy.
What SEO Metrics Do You Need to Track?
To know how to analyze SEO Data you can make use of several SEO metrics designed for tracking and analyzing SEO results. These metrics include keyword ranking, the click-through rate, dwell time, the bounce rate, and backlinks.
Keywords refer to words or phrases that people use to type into search engines to help them find the information they are looking for. The idea of keyword research is to analyze which search queries relate to your products or services. Therefore, integrating the right keywords in your website is an effective approach to attract your target audience. Keep in mind that the keywords you are using in your content should make sense with the purpose of your business.
Once you’ve integrated relevant keywords into web pages, specific SEO tracking tools can show you which webpages are attracting most visitors. This is especially interesting if you’re using paid ads to rank high on a certain keyword as it will allow you to see if the investment is worth it.
The Click-Through Rate (CTR) is a formula that represents the number of clicks on a specific page or ad divided by the total impressions from the search engine results page (SERP). It measures the ratio of how often your website has been shown and clicked on in search results. For example, if your page showed up 100 times in the results and has been clicked on 10 times, your CTR is 10 percent.
The CTR initially tells you whether your meta title and description are working for you. The meta title and meta description are the title and description for your webpage as shown on the SERP. Your meta title and description should be relevant and inviting so that visitors click on your page. But the CTR also gives you insight on whether you are ranking high enough. The higher the rank of your webpage on the SERP, the better the chances are that people will visit your website.
Dwell Time and Bounce Rate
The Dwell time mentions the time a visitor spends on a given page. This metric helps you understand which web pages are working well for your business. The other way around, an increased bounce rate is a signal that your webpage requires some attention. The bounce rate is a formula which presents the single-page sessions divided by all sessions. If you suffer from a high bounce rate, it may indicate that your content does not fulfill the user’s search query. This is undesirable because the goal of SEO is that your content provides the information users are looking for to avoid that users go back to the search results to look for alternatives.
Lastly, backlinks or link building are vital SEO data. As the name gives away, backlinks are the element in which two or more websites link to each other. Mentioning and implementing a link to another business is a good tool to create trust and representation. When many websites link to your content, it gives people the indication that your content is worth looking at. Proper link building builds representation, trust, and desirably to a larger clientele.