You’ve created a great looking, intuitive, and interactive website — but what happens when there are few visitors and negligible sales? Is there something wrong with your website? Unfortunately, this may mean that you haven’t paid close enough attention to SEO (Search Engine Optimization). SEO helps increase your website visibility on search engines and helps your stay ahead of your competition.
Performing your website’s SEO is vital as it helps identify problem areas and create an action plan to correct them. It also helps keep your website up-to-date with the latest developments in search marketing. But you may be asking yourself the question, “How to test your website SEO?” Don’t worry — we’ll walk you through what needs to be done. However, before we get there, you need to understand the basics of performing website SEO or Website SEO audit.
What is a Website SEO Audit?
An SEO audit is a process of evaluating the search engine friendliness of the website. The main objective of an SEO audit is to optimize your website to achieve higher rankings in search engine results. Higher rankings mean more visitors and ultimately more sales. SEO audit gives you direction on where you can improve your website’s content and technical aspects to deliver a better experience for visitors.
How to Perform Website SEO Audit
Check Your Website Visibility on Google
When beginning to perform your website’s SEO audit, it’s important to get a bird’s eye view. Type your brand name in Google and see how many of your website pages are ranked and in which position. Check whether the description below your pages is accurate, and whether Google shows a knowledge graph entry on the right panel for your brand. This gives you a better understanding of your overall website visibility on the web.
Analyze URLs and Meta Description
Although nowadays most website development platforms have this correctly configured, it’s good practice to review your URL structure and ensure they are SEO friendly. Check that the URLs for each page are unique and formatted properly. Also check that the meta description is optimized with the relevant keywords.
Pay Attention to Titles and Headings
All the titles and headings on your website should have SEO keywords and attention-grabbing encouraging users to click. However, keep in mind that high search volume keywords are difficult to rank, so have keywords that are less competitive as it improves the chances of showing up on the first page of SERP.
Check the Inbound Links
Inbound links, also known as incoming links or backlinks, are the links on your website that are linked on another website’s page Backlinks act as indicators for search engines that your website is trustworthy and will rank it higher.
Don’t Miss the Spam Score
Span score matters a lot when it comes to the website’s ranking and domain authority. The spam score can increase if you have a lot of backlinks from low-authority websites. Do a spam analysis and eliminate all the bad inbound links.
Check the Broken Links
Broken links dampen the user experience and prove to be detrimental to your website’s SEO. Find the broken links using a webmaster tool and fix them as soon as possible, thus making your website more user friendly.
Analyze the Content and Images
Content plays a huge role in your website’s SEO and should be unique, If you find any duplicate content on your site, de-index or remove it. Images make your website attractive, however search engine bots can’t crawl them. That’s why it’s important to optimize the images with proper alt tags.
Check Page Speed
The loading speed of your website matters a lot. A web page that loads quickly enhances the overall user experience. Consistently analyze your load speed to ensure your website is running efficiently.
This is how you test your website’s SEO and it must be done at regular intervals to ensure it’s up-to-date with the latest developments. While it may be cost-effective to check every parameter by yourself, it may be a better option to use advanced tools that can simplify the process or hire an SEO specialist to do the work for you.