Off-page SEO is key to driving massive organic traffic to your site and raising brand awareness. So what exactly needs to be done to achieve all that? There are many avenues to walk, so what are your techniques for off site search engine optimization? Below are some off-page SEO techniques you could try to boost your digital marketing efforts.
What is Off-Page SEO?
First of all, Search Engine Optimization (SEO) is a language webmasters and marketers use to communicate with search engines. It refers to the search marketing endeavors whose goal is to make your online presence and website stand out in the eyes of both users and search engines. If done well, SEO will give your website authenticity, credibility, transparency, variety, user-friendliness, and fairness. In a nutshell, SEO strives to deliver what Google asks.
Off-page SEO (aka off-site SEO) is one of the factors that search engines consider when ranking a site and refers to the search engine optimization activities done outside the strict boundaries of your platform that contribute to your ranking. This includes from guest posting and influencer marketing to social media marketing. In other words, off-site SEO gives search engines a taste of how digital entries and people across the Internet and the world trade the overall features of your website. Effective off-site SEO will give your website more visibility, more social media mentions, more visits, an increase in PageRank, and a boost in rankings.
Best Off-Site SEO Techniques
Among the many things you can do outside your site’s borders are:
Link building. According to Google, this is one of the most popular marketing methods used and the number one ranking factor, along with content. Beware, however, as link building is merely about quantity rather than quality. The links you target should be high-quality, although you can also get links from younger or smaller brands, provided that they are related to your niche, and that their domains are good.
Social media signals. To make Google like you and decide you are worth ranking high, you need to win your audience first. Social media mentions of your business or brand can also count as links and can come from the most widely used social media platforms such as Facebook, Instagram, and Twitter. All these have one thing in common: they know how to engage their audiences, serve them the likes and shares they fancy, suggest people they may have something in common with, and provide them with the means to be cheered up and inspired. So, likes and shares can make your company grow – they help spread the word out faster than bullet speed – as long as you have engaging, fresh, and relevant content to share with them.
The RSS feed subscription box. The most reputable brands and blogs offer an RSS (Rich Site Summary) subscription box somewhere on their pages to prompt visitors to subscribe by entering their email. This will allow them to receive content you create, be it high-quality newsletters, company updates, blog posts, and more. The good news for you is that you enrich your subscriber and grow your contact list of intrigued recipients.
Guest posting. Guest blogging is the effort to provide other blogs with fresh, actionable, and relevant content of yours as a means to advertise your product or business without sounding annoying or spammy to readers. This can help trigger more organic traffic to your site and build quality backlinks. Plus, you contribute to others as well by writing quality content for them, which displays professional conduct.
Forum posting. Reddit, Quora, eHow, and similar Q&A hubs are a great place to promote your business and site and not only meet with peers but also have chats with them on topics that interest you. Before you start mentioning your brand, however, it’s suggested to provide some actionable information on some relevant-to-your-niche topics and then give a link to your website.
Other off-page SEO techniques to consider:
Blog commenting, incorporating images and videos in your posts, building relationships with influencers and webmasters, and being present on the web are also powerful marketing off-site methods you could try to drive traffic to your website and, if lucky enough, increase conversions too!