Whether or not your website is optimally generating traffic and converting it to sales, there is always room for improvement. An SEO audit can analyze your entire website and identify low-hanging fruits that you can exploit to give your website a boost. By combining the results from an SEO audit with your short and long-term goals for a website, you can formulate a well-thought-out plan on how to achieve these targets. Granted, it may be a bit challenging to execute an SEO audit on your own and figure out how each aspect fits into your overall plan. Regardless of which areas of your website you want to analyze and improve, companies like High Voltage SEO can make the process a lot easier. But what does an SEO audit include, and which areas can you focus on?
A website SEO health audit covers a host of things including page loading speed, internal and external links, improperly tagged images, and broken links. This type of audit also evaluates how user-friendly and navigable a website is. As mobile traffic now outstrips desktop traffic, a health audit also needs to uncover any issues that may affect a website’s mobile responsiveness. For search engines to crawl and index relevant pages on a website, they have to be indexable. Google Analytics and Search Console are great places to start if you want to get an SEO health audit.
Believe it or not, website security will help your site rank better. A security audit identifies any vulnerabilities on your website that may compromise your users’ personal or financial information. Secure websites use a secure “https” connection to prevent security breaches. The result of a security audit can be as simple as adding an SSL certificate.
Content and SEO
Before you create new content, you need to understand what you’re currently doing right or wrong. Website content SEO issues like duplicate content, low word count, and incorrect anchor text has a lot of impact on how your pages rank. It’s also vital to make sure that your content meets the visitors’ search intent.
A conversion audit helps businesses understand which pages attract traffic to their website and how visitors move through the website. Since websites typically exist to get visitors to take a particular action such as purchasing products, clicking referral links, or filling forms, there’s a need to track these actions. If any visitors end up leaving without taking the desired action, a conversion audit is required to understand what’s stopping them from completing these goals.
Search Engine Penalties
Some businesses may have previously worked with SEO companies that used black hat SEO tricks such as keyword stuffing and link farming to provide quick ranking gains. While these methods may have worked at the time, search engines eventually caught up and penalized websites that were involved in these practices. Moving forward, an SEO audit can expose and allow you to rectify any issues that can lead to your website being penalized.
If you don’t rank high for most key phrases that your website competes for, it could mean your competitors are doing something right that you’re not. A competitor analysis will start by identifying your competitors, and analyzing their targeted keywords, social activities, backlink profile, and paid search activity. You’ll therefore understand the strategies that your main competitors are carrying out to stay ahead of the game and what you need to do to become more successful than them.