The internet is a huge place. There are around two billion websites today, with that number only ever set to grow. For a website to be found, the address either needs to be known, or more commonly it’s found through a web search engine. For a web search engine like the behemoth Google to find a web page that answers a search query, the webpage needs to be written in such a way that Google can find it.
As a result, SEO writing is key to website design and content creation. SO what is an example of SEO writing? Here, we look at why SEO writing is important and what the features of good SEO writing are. By understanding all these elements, web pages can be optimized for being found in any online search.
Why is SEO writing important?
Good SEO writing is important not only to ensure that a website is found by a search engine but also that it ranks as highly as possible in a search as well. Websites that do not feature on the first page of results in a search have a considerably lower chance of being clicked on by a searcher.
Google and its peers reward websites that have good SEO as it means those websites are far more likely to be good quality. Search engines want to be used and they will only be used if they find the best answers to the queries typed into them.
Features of good SEO writing
There are a number of ways a website can be improved so that its content is optimized for search engine queries. They include:
Strong keyword use
Keywords are what searchers use in a search engine. For a website to be found when searches run a query with those keywords, those keywords must feature heavily on a website. However, the likes of Google have become savvy to keyword stuffing. Keyword stuffing is when content on a webpage simply has been crammed full of keywords that don’t make any sense when read. As a result, the webpage is not always that much use to searchers, which is why search engines are becoming savvier and savvier to it.
Use of headers
Headers are a way of highlighting some keywords. They’re a good way of inserting long-form keyword search phrases into text naturally without looking like keyword stuffing. Additionally, it also makes text far easier to read to online readers scrolling through their phones and on their computers.
Search engines do not want to reward web pages that are plagiarized from other websites. In fact, search engines actively work against this as a way of only promoting good quality content. For that reason, websites need to be original and therefore add value to the internet and its users.
Backlinks and links to other webpages on a website are a good way of improving a site’s authority. Search engines reward websites with such links as they are usually more authoritative and usually better websites as a result. Pages without links will not feature highly in search engine results as they will not be deemed to have fully SEO content.
Strong SEO writing
Strong SEO writing is vital to a website’s success. Organic search is a key way that your website can be found amongst all other web pages on the internet. It’s essential therefore for companies to ensure that their websites have fully optimized content for search engines to find, without falling victim to keyword stuffing.
Keyword stuffing can be tempting as a means to improve your rankings, but search engines will quickly realise that this is the case through clever algorithms and the bounce rate of web traffic that goes to a page. The quicker users click away from a site, the worse the bounce rate. Search engines want to find web pages that are useful for searches immediately with minimal more searching required.