Search engine optimization is one of the most popular marketing strategies there is — and for good reasons. Having an optimized website can be a highly effective way to increase traffic to your website and convert prospects into customers. Nowadays, website hosting platforms like to offer their own search engine optimization tools. A good example is GoDaddy, a domain registrar and web hosting company with its own optimization tool. So, “What is GoDaddy Search Engine Optimization Tool?” Allow us to explain.
What is search engine optimization?
Before diving into GoDaddy’s Search Engine Optimization Tool, let us start off with the basics. Search engine optimization, SEO for short, refers to the activities surrounding the optimization of your content to rank better on search engines, like Google, Yahoo, and Bing. Search engine optimization helps search engines to categorize your website accordingly and display it among relevant search results.
Why is search engine optimization important?
As mentioned above, search engine optimization is important for your business to be found and reached by customers. It’s a way to make your website more visible, attract more traffic, and increase conversions. Did you know organic is most often the primary source of traffic to your website? On top of that, SEO makes your website more user-friendly by making it easier for your customers to find the content they are looking for.
About GoDaddy’s and their Search Engine Optimization Tool
GoDaddy refers to themselves as “the world’s largest services platform for entrepreneurs around the globe” — but what does that include? Amongst other things, GoDaddy offers domain registry, website hosting, data analytics, and a search engine optimization tool. Let us discuss the latter.
The GoDaddy’s Search Engine Optimization Tool is an online tool that recommends areas of improvement on your website from an SEO perspective. The tool points out ways to optimize your content for search engines and identifies the most effective keywords to use on your website. Moreover, it shows you the best places to insert the keywords and how to use them.
How does GoDaddy’s Search Optimization Tool work?
The GoDaddy’s Search Engine Optimization Tool makes an analysis of your website and from there identifies the most useful keywords. It also makes suggestions on how to make your website more search engine friendly. An automated wizard guides you through the process of making your website SEO-friendly. To make the changes, you have to accept the adjustments that appeal to you and each will be automatically published on your website.
Keep in mind that this optimization tool does not automatically make changes to your website. It plays more of an advisory role, by making suggestions on what, how, and where to improve. It shows issues which may require fixing but leaves the decision to you and allows you to make those changes.
While this tool can certainly get you on the right track, it’s probably good to know that it requires someone with knowledge of SEO or even a SEO expert to achieve the best results.
In conclusion, the key to organic search result ranking is proper search engine optimization. The GoDaddy’s Search Engine Optimization Tool is one of the online tools that businesses can employ to help them with making their websites more search engine friendly. However, there are numerous tools available that can help your business. Each has their own strengths and obstacles, so be sure to have a good look around before committing to one of them.