What is SEO?
SEO is the shortened term for search engine optimization. In short, it refers to producing content that is more likely to be found by internet search engines. It helps you to ensure that what you post online will be seen by your target audience. Every time someone searches for something online, they will invariably be presented with a lengthy list of results. Those that appear near the top, are the ones with the strongest SEO. The top results are the first ones people will navigate towards, so having solid SEO means you will get more people accessing your content. This article will talk you through the first step in search engine optimization process, plus the subsequent process needed, in order to make sure your content is seen by as many people as possible.
Step 1: Create the Right Domain Name
This is something that many people overlook, choosing to focus on the actual content itself rather than what the web address is. But making a catchy and relevant domain name as well as a strong business name to go with it is your first step to having high SEO. Much of SEO does involve use of keywords, which will be discussed further below, but you do not need to worry about including keywords in your domain name. Your focus here should be a marketable and eye-catching business and domain.
Step 2: Find Your Keywords
The most important thing in creating high SEO content is knowing your keywords. Which keywords will be best depends entirely on your content and the audience you’re trying to reach. You owe it to yourself to take the time to research which keywords are going to stand out and flag your content for the highest possible SEO. There are a variety of online tools you can use to help point you in the right direction of what words you need to include for a strong SEO.
Step 3: Write Your Content
This sounds very straightforward at first. Write your content and use as many identified keywords as possible. But the challenge here is finding the balance between keyword inclusion and producing content that not only makes sense but is also engaging for your readers. It will not be enough to just produce content of any quality that includes a high number of relevant keywords. That may see you achieve a high SEO score, but you will not remain at the top of search engine results if your content is not enjoyable for people to read and if it does not inform them in the way that is required.
Here is where a template may come in handy. Using headings and keeping the content on each page relevant to a particular topic is one way to ensure high SEO that is engaging and easy for your audience to digest. Avoid having too many or too few words on each page. Another good strategy is using variations of keywords to ensure the content makes sense. People can spot very quickly when something has been written to just include as many keywords as possible. Make sure your content is fresh and pleasing to read.
Step 4: Include Links
Including relevant links is a great way to boost your SEO without it feeling forced. But as with the use of keywords, caution is again advised. The main point here is relevant links. They need to link to exactly what they say they will, and they need to be directly related to the content. Including links with certain keywords can further improve your SEO but avoid doing this for every single keyword. And take care to ensure links are not broken. It pays to check them regularly!
Step 5: Review, Edit and Review
Internet based information should not remain static or fixed. Once you’ve created and published your content, you should review it regularly. Not only is this a great practice in terms of avoiding mistakes, detecting broken links, or updating information, it also affords you the opportunity to further improve your SEO rating over time. Do not fall into the trap of ignoring something once it has been published. Check often and update where required.