When you think of search engines, or in fact searching for anything on the internet, most people’s first thought would be Google. While there are others in the market, Google is one of the oldest and biggest in the world. If you’re running a business, it makes sense that you want your website to appear on Google and get found by many people.
So if you’re asking yourself, “Why is my website now showing in Google?” then you’ve come to the right article. However, it isn’t as simple as uploading your website and waiting — there are steps that every site needs to take to show Google who you are and what value you will bring to the consumer.
Submitting Your Site to Google
Google has “bots” that crawl the internet looking for websites and assessing them against its algorithm. When you upload a new website, these bots will eventually locate your site and check it. However, there’s a way that you can speed up this process and get Google to see you sooner.
You can submit your site to Google using the Google Search Console. You add your sitemap to their console and it will check your website to see if it’s worth ranking and how high it appears in search results. Many of the website building sites will have a feature that automatically uploads your sitemap to Google and other search engines.
Link to Your Site
Google’s bots love links to other sites. If they find a hyperlink, they follow where it goes. This means if you add links to your site on other websites, the bots will find your site more often and see it as an authoritative source.
To make a good impression, however, you need “high-quality backlinks” which are links to your site from other sites that are considered good sources. To do this, try writing blog posts or other articles on other sites that are within your niche. The bigger the site, the better your backlinks will be.
Keywords are a tricky subject when it comes to websites. They are essentially a group of words placed in a blog or webpage that match what someone might search for on Google. For example, someone selling dog food will want the keywords “dog food” placed throughout their site. Then when someone searches for dog food, your site will be listed.
One downside to this is that there are millions of web pages out there, and your site will be only one of those that will match for the same keywords. This is why using keywords alone isn’t enough, and using them too much can even cause Google to downgrade your site in their searches.
Meta tags are the small pieces of information below the search result on Google. They are there to tell the person searching, and what that entry is about. The meta tag is added when you create a page or blog post and isn’t seen on your website. They need to be concise and tell the person searching what they will find if they click your link.
With mobile phones becoming a part of life, there is a greater need for websites to look just as good on a mobile device as they do on a PC. This means you need to ensure your website is optimized for mobile devices, as it can cause potential customers to click away if your site is hard to read.
Website building sites will now offer a mobile version as standard, which will be displayed if it detects a mobile device. If you have an older website, ensure that it’s made mobile ready to help get more traffic. By doing these simple things, you can ensure that your website is seen by Google and that it ranks highly in search results.