As the digital landscape becomes increasingly important to business’ visibility, understanding the nuances of search engine optimization is essential for online success. On-Page SEO and On Site SEO are two fundamental strategies that, while closely related, focus on different elements. On-Page SEO refers to the optimization of individual web pages, whereas On Site SEO encompasses a broader scope, addressing the entire website structure. This article delves into the distinct approaches of On-Page vs. On Site SEO, helping you to enhance your online presence effectively.
What the difference between On-Page SEO, and On Site SEO is
First things first, let's go over on site SEO. This term is infrequently used in my circles, as it has been replaced with another, Technical SEO. On site SEO, also referred to as Technical SEO. Deals with the process of optimizing site wide items, in order to improve your site’s search engine rankings. This includes things like optimizing site loading speed, making sure your site is mobile friendly, making sure that resources are crawlable, is up to date with cybersecurity practices, and more.
This can impact your entire site's search engine rankings, as this helps Google understand if your site is built well or not. This is also a crucial thing to focus on, if you intend to convert visitors into customers. As if users perceive your site to be dated, or simply put sketchy, then it’s not very likely that they will stay or buy anything from it.
On-Page SEO, as the term implies, deals with the process of optimizing signals that exist on the page. This is stuff like the Title Tag, Header tags, Main content of the page, etc. This is a crucial step in optimizing your page for SEO, as many of the steps taken in this process; commonly are done in an effort to make sure Google understands what exactly your page is talking about. As well as if it is a trusted authority in that particular subject.
Why is technical SEO is important to Google and your users
While not outwardly obvious, these signals are crucial in making your users feel comfortable when using your site. Take for example, sites where you need to insert passwords and emails to log in. Whether it’s your Gmail account, logging into a website’s editor, or signing into your amazon account. You want that information secure, especially if that account shares a password with another.
If your page is an HTTP page, then it will show up in the tab for your browser. As an unsecure page. This won’t leave your visitors, or Google feeling confident that you are qualified to secure that information. One of the most basic things in cybersecurity is making the page an HTTPS page, if you were unable to do that. User’s are left guessing where else you have cut corners.
Other areas that are encompassed when you say technical SEO are things like your site's crawlability. You want this process to be as easy as possible for search engines. You can do this by ensuring your site is as easy to navigate as possible. Having separate sections for your blog, products, and services.
It is impossible to overstate the importance of ensuring that your page is as effortless to use as possible across multiple platforms. While being as secure as is reasonable.
Why On-Page SEO is important: Keywords, pages, and content
It wouldn’t be outlandish to say that the core of every SEO strategy is doing On-Page SEO. On-Page SEO is done for quite a number of reasons, but, let's cover the highlights for simplicity.
Inherently whenever producing an article for your site you intend for that article to be read and interpreted by users. It is incredibly difficult for a page to be read by users if it is unable to be found or if it is in the incorrect area. If you were producing an article for the purpose of instructing your users on how to do something like framing, you don't want that article to be placed within a SERPs for soda. This is where On-page SEO comes in.
By employing On-Page SEO strategies, You make it exponentially easier for both your users and Google to understand what your pages topic is. For Google, this makes it easy to place your page in the desired topic SERPs, It makes it exponentially easier to understand what your page is actually talking about. This is most often done by scattering entities throughout your article in order to give Google contextual clues as to which category your page actually is. This is also done whenever you add your primary keyword to your Header Tags, your Title tag, or throughout the articles content.
Another signal that is often associated with On-page SEO is going to be EEAT (Experience, Expertise, Authoritativeness, Trust). This signal is frequently found on websites inside of the footer of their pages. This includes things like outbound links to about us pages, contact information such as phone numbers, email addresses or other as well as terms of service links, privacy policies, etc. essentially, the primary purpose of the EEAT signal is to show Google that you are a trustworthy page that doesn't intend to take the money and run from its customers. While not a ranking factor itself, this is a crucial step in update proofing your pages. As if your page does not have EEAT signals present that Google is expecting to find then it has the potential to drop your rankings rather harshly. Conversely, having EEAT signals is not of substantial benefit to your web page’s rankings. What it does do, is when Google crawls your pages it will see that you have invested the time and effort into these signals. In some cases, metaphorically anchoring the hard earned rank you have fought for.
Both optimization process' thoroughly enjoy when tools are incorporated into the strategy. Whether they be free tools, or paid tools. So we recommend taking a day and researching tools to find what suits you best.
In conclusion, both of these strategies are critical to your success. For reasons ranging from showing your users that you care about their privacy, and that you are taking the cybersecurity of your site seriously. To making it easier for both Google and your users to understand what your pages are about. Neither of these pivotal steps in the F process should be skipped.
Co-Founder & Lead SEO at POP
Kyle Roof is an SEO expert, speaker and trainer. Kyle currently resides in Chiang Mai, Thailand with his family.
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