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POP reports runs and re-runs generate POP on page optimization reports and recommendations, the core feature of POP.
If you are on the Unlimited plan or Teams plan, you can run and re-run POP reports and POP Watchdog monitoring reports an unlimited number of times.
Premium and Basic plan users can use allocated plan credits for POP reports or any of the other features including Watchdog, Ai Writer, EEAT and NLP
POP report runs and re-runs included in monthly POP Credits
Unlimited*
Unlimited*
POP Credits are used to run additional tools inside POP, such as POP AI Writer, POP EEAT, POP NLP and POP Watchdog.
Unlimited and Teams plans can run POP Watchdog monitoring reports an unlimited number of times
20
50
120
This limit shows how many pages you can guard and set POP Watchdog monitoring for in total per account.
Premium and Basic plans can track and have POP Watchdog enabled on 10 pages, while for Unlimited plans this limit is 100 pages and for Team plans this limit is 500.
10 pages
200 pages
500 pages
Get POP recommendations directly where you edit in Wordpress and other platforms without using a plugin
Sub-accounts are used for your employees, contractors, freelancers, VAs and you can grant access to specific parts of your project by adding sub-accounts
Team plan holders can grant individuals access to select parts of their project. That means employees can work on specific projects within the team dashboard
Give your content writers access to recommendations without giving them access to your account
Unlimited andTeam plan holders are able to bulk upload POP inputs in spreadsheet format
Each bulk run costs 10 POP Credits
50 daily bulk runs, each additional bulk run costs 10 POP Credits
Put POP AI Writer to work on both generating brand new optimized content AND optimizing your existing content pieces
In the Google NLP API dashboard, you can find the entities and categories that Google has identified for your content, as well as the content of your competitors
Optimize and improve Experience, Expertise, Authority and Trust (E-E-A-T) factors on your website to protect yourself against Google's quality updates
NextGen E-E-A-T uses AI and an 80-point system inspired by Google’s guidelines to evaluate your content quality and ensure it meets Google's standards for ‘good’ content
With the Content Editor you can edit the content of your target page directly in POP and re-run it after you are done editing. Once you have reached a good score, you can copy and paste the content from POP to your target page
Page structure suggestions help create a perfectly optimized page from scratch. They include competitor averages for tags, images, videos and much more
You can download beautifully designed PDF reports with your company branding
Upload your keyword list (up to 100 keywords per run), and with one click, get data on search volume, difficulty, ranking, and more
Use advanced metrics to refine your strategy with insights like the Keyword Golden Ratio. You also get access to the AI-powered analysis: add your topic, and the AI will identify the best top-level and supporting keywords to create an optimized content plan
Enter your topic or competitor URLs, and the tool will generate a cluster of relevant keywords from sources like Google Suggest, People Also Ask, and AI. Filter the results by intent or keyword type, gather keyword data and do AI analysis
Once you’ve finalized your keyword list and keyword metrics, track the performance of up to 500 keywords with ongoing rank monitoring, URL tracking, and search trend data. Receive monthly reports directly to your inbox
Up to 250 keywords
Up to 500 keywords
POP will tell you where you should use your exact keyword and how many times you should use it
POP will recommend variation words to use that are critically important to your target keyword or keyword phrase
POP will give you recommendations to follow if you want to be more aggressive with your optimization tweaks
LSI keywords are conceptually related terms that search engines use to deeply understand content on a page
Uncover the Schema markup your top competitors are using and generate the perfect custom schema in a single click
POP will show you the target word count which is based on your competitors
POP runs through different filtering processes to get down to terms where LSI/NLP/TF-IDF are in relative agreement
The POP Content Brief gives you a brief to work off to create an optimized page or improve any existing page. Follow the steps from word count, keywords & variations and build stronger, healthier content for Google.
POP AI uses its best-in-class on-page optimization algorithm to create beautifully optimized pages and content for Google, without you having to write or optimize the content yourself.
POP Watchdog will monitor your pages and alert you when something has changed due to modifications made by competitors or because of a Google update.
Some of the strongest signals to send to Google nowadays relate to your site’s EEAT, (that’s Experience, Expert, Authority & Trust). POP’s unique EEAT tool displays the signals your site is sending vs your top competitors giving you a handy EEAT roadmap.
While keywords are still important, entity SEO is too. POP’s Google Entity feature displays the entities and categories Google has identified for your content alongside those of competitors then recommends terms to help Google's Knowledge Graph better understand your content.
Integrate POP into your team's workflow with POP Chrome Extension or use POP’s Schema tool to see the schemas being used by your competitors in order of importance allowing you to basically copy/paste.
POP Credits are used to run certain POP tools. All plans include some POP Credits each month. Additional credits can be purchased in bundles of 10, 25, 50, 100, 500 & 1000. Credits do not expire.
By combining POP with our own own SEO workflow, the client drove a 437% increase in clicks and a 427% increase in impressions for non-branded keywords.
Read Story
All POP plans now come with monthly POP Credits. POP Credits are the currency POP tools & features run on. They can be used to run POP AI Writer, POP Watchdog reports, E-E-A-T Optimizer, Google NLP reports and POP runs / re-runs.
If you run out of POP Credits, you can purchase more within your account at any time. Unlimited and Team plans include unlimited POP runs* but limited use of other POP tools and features.
* Within our fair use policy.
**If you are on the Unlimited or Teams plans, you can run, re-run POP reports and POP Watchdog an unlimited number of times.
*** Unlimited Plan includes tracking up to 250 keywords, Team Plan includes tracking up to 500 keywords.
***Each custom AI generated article includes 5 free regeneration credits. Learn more
There are several similar on page tools to POP. POP is the only tool that provides edge analysis to show you where you can get an edge on your competitors and rank better. POP doesn't use any correlation analysis, third party APIs, generic best practices, or page 1 "averages" for our recommendations.
POP provides other unique features such as Watchdog monitoring, E-E-A-T recommendations and Schema recommendations.
The recommendations in POP are based on the extensive SEO tests that we regularly run on Google to determine what is or is not a ranking factor and which factors move the needle the most.
POP's proprietary algorithm coupled with machine learning technology provides enterprise level data (at not enterprise level prices) so that all SEOs regardless of skill or budget can compete for the keywords they want to win.
While on page optimization usually produces the fastest results compared with other forms of SEO sometimes it can take a little while to see results. Typically, if changes will have an effect, it can often take between 10 and 21 days. If your page is brand new, expect results to take a bit longer.
It is best to measure the time in SEO by Google cache dates. Google cache is a picture that Google takes of your website. Google gives you the time and date of each cache. To see the date, simply put cache: in front of your URL and click to search. For example, if your page was www.yoursite.com/your-page you would type into Google, cache:www.yoursite.com/your-page and you will see the cache date at the top of the next page and the picture of your page that Google took. The 10 to 21 day estimate begins with the first cache date after the changes to your page have been made.
Probably yes! POP works in pretty much all languages. Currently, POP works with 61 languages.
Please note that for the NLP feature we use Google's NLP API and Google's NLP is limited to only a handful of languages. Here is a list of Google's current languages: English, Spanish, Japanese, Chinese (simplified and traditional), French, German, Italian, Korean, Portuguese, and Russian.
That said, we haven't seen any performance issues using POP for optimization if your language isn't included in Google's NLP API list.
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