Kyle Roof

Co-Founder & Lead SEO

The secret to ranking is hiding in plain sight

Kyle is well known for coining the term 'the secret to ranking is hiding in plain sight', meaning, Google is showing you its hand in the search results for each and every keyword. Kyle has dedicated nearly a decade of his life to SEO testing. He has also published the results of more than 400 scientific tests he has conducted.
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Kyle is the co-founder of High Voltage SEO, an international SEO agency, Page Optimizer Pro & Internet Marketing Gold.

Over the years, Kyle has developed and fine tuned a method to test whether single variables are ranking factors in Google's algorithm. This method was officially granted a patent in January 2020 (US Patent #10,540,263 B1); validating Kyle's techniques and distinguishing him from other SEO professionals. POP uses a US patented ranking factor scoring system to tell you the most important things to optimize on your page for more traffic and better rankings. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world. Kyle has presented at many popular annual events, such as Chiang Mai SEO, SEO Spring Training, Sydney SEO Conference, inOrbit and many more.