About Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics.

Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world. 

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"Google's algorithm is just an algorithm and you can beat it with simple math", - Kyle Roof

Kyle is well known for coining the term 'the secret to ranking is hiding in plain sight', meaning, Google is showing you its hand in the search results for each and every keyword. 

Kyle has dedicated nearly a decade of his life to SEO testing. He has also published the results of more than 400 scientific tests he has conducted. Over the years, Kyle has developed and fine tuned a method to test whether single variables are ranking factors in Google's algorithm. This method was officially granted a patent in January 2020 (US Patent #10,540,263 B1); validating Kyle's techniques and distinguishing him from other SEO professionals.

POP uses a US patented ranking factor scoring system to tell you the most important things to optimize on your page for more traffic and better rankings.

The SEO Fight Club

Kyle, along with Ted Kubaitis (a close friend of Kyle's) is known as one of the leaders of the Scientific SEO movement and is a firm believer that data speaks louder than words. Together with Ted and Clint Butler, Kyle runs the weekly SEO show SEO Fight Club

SEO Fight Club is a weekly SEO show dedicated to open debate and peer review of cutting edge SEO research and theory crafting. 


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Email: vera@pageoptimizer.pro