If you have a website of your own, chances are you’ll eventually come across the term SEO. Whether it be in your website’s editor, or through your own research. In this article, we will be covering briefly what SEO is, some examples of SEO, and why you should be utilizing SEO techniques on your pages.

What Is an Example of SEO?

What Is SEO, Also Known as Search Engine Optimization?

In the wonderful world of the 21st century, we have the world's most powerful information tools constantly at our fingertips. We access that information by utilizing what is known today as Search Engines. These are platforms such as Google, Bing, DuckDuckGo and more.

These platforms frequently utilize a special type of software called a ‘Spider’ in order to crawl pages on the internet. Indexing them in their search engine results, so that their users can find the information that they are looking for. Due to the massive popularity of search engines, many people correctly saw the opportunity to increase their business’ visibility. By increasing their search engine rankings.

This is what SEO, or search engine optimization is. It is the process of editing a site's elements, in order to increase its search engine ranking. This can be done by improving core web vitals, which is known as Technical SEO, the content or elements on individual pages which is known as On-Page SEO, or by doing what is known as Off-Page SEO which is SEO that is done as the name suggests. Off page.

What is an example of Technical SEO?

Examples of Technical SEO are all around. The problem is, they are not often recognized as they are also frequently web development best practices.

An example of something that is handled by Technical SEO is a website's loading speed. This is important for exceedingly obvious reasons. The longer a user has to wait to access your website, the more likely they are to click off. This also shows search engines how well the website is optimized in terms of web development. A clunky website, with chaotic code, will not load as fast as one that is built well. This is why it is a ranking factor for search engines.

Another example is the crawlability of a website. As mentioned previously, search engines don’t actually manually review each and every page on the internet. Even if they took one minute per page, that’d be billions of minutes to invest. What they instead do, is use what is known as a ‘Spider’. This tool jumps onto a page and crawls through all of the information on it. The second it hits a link it effectively ‘follows the web’ to the page that was linked to. If this process is more difficult than usual, or simply impossible. Search engines are not likely to rank your page highly, as they won’t even be able to see it in a literal sense.

What is an example of On-Page SEO?

On-Page SEO, as the name suggests, is SEO strategies that are applied to an individual page. Typically, due to the intense amount of analysis necessary when it comes to this type of SEO. It is done in combination with tool assistance. Whether it be paid tools, or free ones.

The easiest example of this is this page itself. On-Page SEO strategies are applied throughout this article. I won’t make you seek and find though, simply direct your attention to the title of this page and you’ll have your example. Including the primary keyword for your page, in the title of that page. Is the most basic form of On-Page SEO there is. Though it may be a basic form, it is also one of its most important. After all, if the title of your article doesn’t even contain its primary keyword, is it really talking about the primary keywords topic?

It doesn’t stop there though, as On-Page SEO is applied to the entirety of the page. From ensuring that your keyword, its variations, and its contextual terms are throughout the article in the correct quantity. To optimize the images alt, which lets those who are visually impaired understand what an image is depicting. It’s all On-Page optimization.

What is an example of Off-Page SEO?

This one is a bit more tricky, as Off-Page SEO is frequently far more abstract and difficult than the other two strategies. This is because it often relies not on you, but those who own sites. As mentioned before, search engines use spiders in order to crawl pages. Something you may also intrinsically know is that search engines also use algorithms in order to determine where a page lands in its rankings.

Search engines aren't thinking, breathing things. Because of this, they can’t know if you are a given authority on a topic, or if your page even makes sense. This is evidenced often in the SEO community, including the time PageOptimizer Pro’s inventor, Kyle Roof, ranked a page that consisted primarily of nonsensical Lorem Ipsum text. But that can wait for another time.

To cover this issue, search engines frequently use how many times your page is linked by other pages as a ranking factor. The strategy of increasing the number of links pointing to your site, is frequently referred to as link building outreach. Which is where our example comes in.

If you are not paying for links, which is a whole nother can of worms in itself. Then you’ll need to constantly be making an effort to contact owners of websites. Requesting they link your site, on theirs. This can be particularly difficult, especially if you are in a more technical field like medicine for example. As it is much easier for site owners to simply find the research from the NIH or other organizations and link to those pages instead.

In conclusion, regardless of what type of SEO you choose to start with for your site. They are all important to overall site success. The world of SEO is incredibly expansive, and whether you are a writer, developer, or just a person with great communication skills. You can get started on improving your business’ visibility today.

Kyle Roof