On Page SEO for Shopify

SEO for Shopify can seem like a daunting task, but with the right approach, it can be a breeze.

You’re going to be learning what’s called ‘on page SEO’ which I like to call the meat & potatoes of SEO. It’s a great place to start because you are completely in control, it requires no technical knowledge and it’s fast and cheap (practically free).

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What is on page SEO

Before diving into how to SEO your Shopify website, let's understand what on-page SEO is. On-page SEO is exactly what it sounds like - implementing search engine optimisation techniques on your web pages. It involves optimizing individual pages on your Shopify store to rank higher in search engines. It’s everything that’s happening on your site - content, code, elements. 

What are some of the on-page elements you can optimise? (Don’t let this list overwhelm you, POP makes this easy, even for a beginner)

• Meta Title 
• Meta Description
• Headings and subheadings H1-H6
• URL slug
• Image optimization
• Keywords
• Content aligned with Search Intent 
• Internal Links
• UX and UI 
• Website speed 
• Mobile friendliness and mobile-first approach
• Accessibility 
• Canonical tags 
• Schema implementation
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What on page SEO is not?

Everything that you do off your pages - duh. That includes link building, PR, social media, citations, reputation management, and more. 

It’s not just about updating your site with SEO keywords once and then forgetting about it. Effective Shopify SEO requires regular updates and strategic planning.

That doesn’t mean you should only do On Page, and forget about link building. On page is a great foundation, mainly because it’s totally within your control. 

What you’ll need to SEO your Shopify website?

To SEO your Shopify website in under 30 minutes, you'll need a few essential tools and strategies.

• A website built on Shopify (If you don’t have this, click here to browse their products)
• An idea of which page you first want to SEO on your website (if you don't know, choose the home page or a product / service page)
• An idea of the perfect ‘keyword’ or phrase for this page (for what Google search do you want this page to appear?)
• A subscription to POP (PageOptimizer.pro). (click here to browse plans, any plan is suitable)
• Downloaded POP Chrome Extension. 
• A spare 30 minutes.

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Shopify & POP

In this tutorial, you will be using a combination of both Shopify and POP to do your SEO.

When it comes to SEO for Shopify, PageOptimizer Pro is a game changer as it helps you boost your Shopify store's on-page SEO effortlessly.

What is POP?

POP is an incredibly valuable on page SEO tool, perfect for beginners, making on-page SEO for your Shopify store a breeze. And it works perfectly with Shopify, helping you optimize your product pages, boosting your Shopify SEO in no time.

Using POP simplifies the SEO for your Shopify store, making SEO keyword targeting and on-page SEO efficient and effective. It takes the guesswork out of creating web pages for search engines such as Google. 

Just input the ‘keyword’ or phrase you want to rank and let POP create an easy to follow SEO plan for your Shopify website, but I’ll be showing you the step-by-step.
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Why use POP?

⚠️You do not HAVE to use POP for your on page SEO. But in my opinion, you should.

Why? POP uses an advanced algorithm to calculate precisely what the winning competitor pages in Google are doing to win their on page SEO and get top Google rankings.

POP will score your page out of 100, against your top Google competitors and then create a perfect content ‘recipe’ for your page.

It will then help you create or update the page content in a best-practice, SEO manner.

It integrates beautifully with your Shopify store, ensuring your site ranks higher. So, if you're looking for the best seo tools for Shopify SEO, POP is the answer.

If you use POP and follow the instructions it is almost guaranteed you will start to see an increase in impressions, ranking keywords and traffic to the page within a few weeks. Get started on enhancing your Shopify SEO today with POP!

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If you do not want to use POP, I would advise you to place your ‘keyword’ or phrase into the H1 and the Title of the page and preferably in the URL too. I call this the ‘quick & dirty SEO method’. However, this is a bare minimum approach, it’s not scientific and I can not guarantee it will help your traffic.

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Shopify SEO Tutorial

SEO for Shopify can significantly improve your search engine optimization efforts in no time. Don’t forget, optimizing your Shopify site can help you rank better on Google. So, let’s dive into the world of Shopify SEO and get your ecommerce store ready to shine!

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Preparation

Before diving into SEO for Shopify, ensure you’re prepared. Using tools like PageOptimizer Pro makes optimizing your Shopify store simpler and more efficient.

On-Page SEO Process Overview

When it comes to SEO for Shopify, nailing your on-page SEO is crucial for boosting your Shopify store's visibility.

There are 3 parts to the on-page optimization process. 

1. Score your page's SEO: Run your page through POP (5 minutes). This will score your page for SEO (out of 100) and provide a checklist of recommendations for you to update on your page to improve your SEO score. 
2. Optimize your content: You can then choose to follow the recommended page updates manually (approx. 1 hour), or with POP AI (approx. 15 minutes). The process is basically the same, just the AI will do the work for you if you choose POP AI.
3. Add your optimized content to your website: (10 minutes) If you created your SEO content in POP AI, you will need to transfer that content in to your Shopify website using your web editor.

And walah! SEO perfection in 30 minutes.
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1. Score your page's SEO using POP

To boost your on-page SEO, start by scoring your product page's SEO using POP. POP's structured data analysis helps you fine-tune your content marketing strategy, making sure you’re noticed by Google.

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Login to your Shopify

Login and navigate through to the page you want to SEO. Note: Please login to your web builder using Google Chrome. 
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Choose a keyword for your page

If you have not done so already, choose a keyword for your page. Let’s say I have a recipe site, I might be optimizing for my ‘Orange Chicken’ recipe, so the keyword I choose might be ‘Best Orange Chicken Recipe’
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Now to Run POP on Your Page

Login to POP & select 'On Page Optimization'. 

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Type in the main keyword you want the page to rank for. You can also add up to 3 other related keywords if you wish.

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Select the language and choose a specific region where you want the page to rank.
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• Enter the URL of the page you want to optimize.
• Give your page a name that will be visible in the Page Folder (keyword is a good idea).
• Select “Next” and you’ll soon get your Content Brief Optimization Score.
• Feel free to browse through the Content Brief section to check out all the SEO tips for the page you want to rank.

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And there you have it! Your POP Page Report! 

PS: If you need additional help, you can also checkout how to generate your first POP report with a Chrome Extension from our help center.
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2. Step-by-step video tutorial on Shopify SEO with POP

SEO for Shopify can seem daunting, but our step-by-step video tutorial makes it easy.

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• Open the POP report you created in the previous tutorial. 
• Click over AI Writer and click “Start”.

• You have 3 options to choose from when it comes to content generation - POP AI Writer can optimize and rewrite the currently written word count (page length), it can create new, optimized content for the target word count (recommended), or you can select a custom word count.

• There are 6 steps you need to complete to get to the AI Writer finish line. 

• Select the target word count and then click “Next”. 
• Now you’ll be in “Rich content” section where you can add suggestions for bold terms, italic terms, images, lists, forms, frequently asked questions, and table of contents. Add the quantity of the chosen components and click “Next”.
• Now you can choose your competitors that AI will use as inspiration for writing your optimized content.

Additionally, below the competitors, you can write the tone of your content, the author, and put your brand name in. Click “Next”.
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• In the Page title area you can choose if AI should rewrite your titles or not. 
• In our case, our “Orange Chicken Recipe” did not have a Page Title so we can’t use the first option ‘Use my title for AI inspiration’. We will choose competitors’ titles for AI inspiration. Click “Generate”.

• Generate sub-headings (H2s and H3s) in the Sub-headings section. You can choose to keep them as is when working on a page that already has them. 
• We encourage you to adjust your H2 and H3 subheadings here until you are happy with them. These will form the outline for your page content.
• In the Main content area you can choose AI to rewrite the existing text on your page or to let AI generate new original text. You can also supply POP AI with examples of the text you would like to see on your own page. You can for instance copy paragraphs from your own or a competitors site. POP AI will re-write them to make them original, and optimize the SEO at the same time.

• Click “Generate Main Content”. This step takes less than 5 minutes.
• Now you can ‘Check the Optimization Score’. You should see the score improve to close to 100. This means your page is now SEO optimized.
• Download your optimized content piece. You have 4 options: Plain text, html.txt, .html, and docx.

You can also see an in-depth step-by-step tutorial on using the POP AI writer here in our help center. 
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3. Add your POP optimized content from POP into your Shopify page

After you've nailed your on-page SEO for Shopify using PageOptimizer Pro, it’s time to transfer that optimized content into your Shopify store.

There are multiple ways to transfer your content from POP AI to your Shopify page. The first way is to open the AI Writer, download the article and transfer it to your site - just follow the previous step above. 

The second way is to download your content as plain .txt or html.txt. Here’s how to do it:
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• Download .html from POP AI Writer to cover all the bases since you can open these documents as a local host in your Chrome browser.

• Once downloaded, this is how it would look like opened in local host. Here you can check how your paragraphs, strong tags, headings and other types of rich content will appear. 

• If Shopify allows access to the html backend, you can copy-paste the html directly.

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• The easier way for most people is to just copy and paste the text directly from the browser into your editor in Shopify. 
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4. Check the content using the POP Chrome Extension

When optimizing SEO for Shopify, don't forget to check your content using the PageOptimizer Pro (POP) Chrome Extension.

As a final check we want to ensure that the amazing SEO you did inside the POP AI is reflecting on your actual web page. Get POP's Chrome Extension: download for free here (1 minute) Download POP Chrome Extension.

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• Ensure you have the Shopify editor open on the page you are working on. 

• Copy the secret key for the report run inside POP / or log into your POP account with your credentials.

• Select the page run from the Page runs list that matches your editor.

• Choose where you’re editing - the website editor for the page or Google docs.

• If you’re using your website editor (which you should be), click Start now on the POP Chrome Extension and the extension will do its thing and report back to you with your Optimization Score.
• This should show the same score as you saw within the POP AI earlier. 
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And boom! You should now have your first POP SEO optimized page using Shopify.

SEO for Shopify isn't that hard when you've got the right SEO tools. By focusing on on-page SEO and using POP, you can efficiently enhance your Shopify store. With the right plan, even Google will notice. If you're in ecommerce, mastering Shopify SEO is essential for visibility.

Now repeat this process for each important page on your Shopify website to maximize the chance of growing your SEO traffic and turning that traffic into customers!