On-page SEO That Works In

POP’s Powerful Rank Engine^тм creates, optimizes and maintains high performing content for Google. Simple, yet powerful.

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Powered by POP Rank Engine™

Includes AI writer

7-day refund guarantee

pages optimized in the past 7 days

HOW POP HELPS YOU

Rank Your Site Higher

Step 1

Gather info

Whether you are optimizing an existing page or creating a new one, POP will ask you some fast, simple questions to get the data it needs to understand your project.

Step 2

Let POP Rank Engine™️ do its magic

POP’s advanced algorithms based on over 400 tests, combined with AI toolsets, process over 100 SEO factors to give you the edge on your competition.

Step 3

Climb the rankings

Add POP’s Rank Engine recommendations to your page and watch it climb the rankings. The higher your score, the higher you are likely to rank.

Reached page 1 for competitive keyphrases where I before lingered around page 3 or 4 for years

POP was the first SEO software where I could really see what my changes were doing. I reached page 1 for competitive keyphrases where I before lingered around page 3 or 4 for years. POP works. Period. I have gained Google 1 to 3 positions on important keywords. Most importantly: Since using POP, more qualified leads have come in.

Henning Geiler

Pinpoint Media Design

Why Discerning SEOs Choose POP

Keyword Insights

Instantly identify best keyword opportunities.

POP only feature

Keyword Strategy

Generate clusters of high-quality keywords.

POP only feature

POP Rank Engine^™️

The brain powering POP's on-page SEO tools.

POP only feature

POP AI Writer

POP only feature

AI writing assistant that produces pre-optimized pages.

AI-powered Schema^™️

POP only feature

Helps you build and optimize schema.

Basic EEAT^™️

POP only feature

Shows you which signals your competitors have that you don’t.

Nextgen EEAT^™️

POP only feature

Evaluates content against Google's quality standards.

POP Watchdog^™️

POP only feature

SEO alerts and monitoring tool.

POP NLP^™️

POP only feature

Identifies Google entities you're missing.

Content Brief️

Algorithm-based on-page SEO recommendations and page scoring.

Content Editor

Optimize and review directly inside POP.

Bulk optimization

Instantly create up to 50 pieces of AI-optimized content.

Chrome Extension

Integrate POP into your team’s workflow.

Edit in Google Docs

Optimize content directly in Google Docs.

Edit inside 20+ web builders

Optimize content in your favorite web builder.

Supports 61 languages

Create or optimize content in 61 languages.

BYO GPT-4 API Key

Create fully optimized content for $1 each with your GPT-4 API key.

API Access

Integrate POP into your app or data warehouse.

Ninja tool for serious SEOs

POP is one of those ninja tools that 'luckily' only serious SEO's tend to use. I have used reports from POP to close some of the largest clients I have ever worked with. I love POP, this will be my 5th? year of renewal and I do not see it coming to an end.

Everhardt Strauss

Search Labs

Secret SEO Weapon

Love POP for accelerating SEO results! Actually, don't want to leave a 5-star review so we can keep it a secret and maintain our secret unfair advantage!

Eric “ERock” Christopher

Bizfamous

POP’s Stand-out Features

“The AI writer feature in PageOptimizer Pro is a masterful tool. The feature enables me to merge existing content with that of competitors to create optimized content that ranks higher. The unique control it gives me over how much the AI alters the content allows me to fine-tune and optimize content in record time with minimal editing.”

Violet Caren

AI Writer

A damn good AI writer. An even better SEO content optimizer.

POP’s AI Writer is far from your average AI writing assistant. Behind the scenes, 10+ custom prompts are used to create your optimized content. Use either existing content or competitors' content for inspiration. We’ve packed in a ton of features to help you custom-build rich, original content, and most importantly, POP AI-generated content will always achieve an Optimization Score above 99%.

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Nextgen EEAT™️

Boost trust and authority while protecting yourself from future Google updates.

By now, you know EEAT is important! EEAT signals improve your website's trust, establish authority in your niche, and reduce the risk of future algorithm penalties. But how do you know if you’re doing it well? POP’s Nextgen EEAT will audit more than 100 EEAT signals on your page, score them, and provide next steps to achieve perfect EEAT in minutes!

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“PageOptimizer Pro is the MOST comprehensive tool when it comes to more "subtle" issues such as correct schema, E-A-T signals and the more common issues such as the presence of specific keywords and ratios.”

David Attard

“This feature is often left out or ignored by other tools which makes it tough to see what competitors are doing schema wise, but POP does an excellent job of making sure technical SEO is not forgotten :)”

Gary Simpson

AI-powered Schema™️

Automate perfect, optimized page schema in minutes.

Schema is one of those things you’re probably doing—but are you doing it right? POP’s AI-powered Schema will hunt down the best schemas for your page using competitor analysis. We can generate 70+ different schema markups and customize them based on your page info. All you have to do is publish!

Get Started

POP Watchdog™️

The only SEO monitoring tool that doesn’t just tell you if there’s a problem, it tells you how to fix it!

Most SEO trackers are quick to point out when there’s a drop, but then they leave you there—lost, lonely, and wondering what to do about it. POP Watchdog is the only SEO tool that not only monitors SERP pages for keyword drops but also alerts you to what has changed and provides a specific list of instructions to revive the SEO on your page!

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“My favorite feature is the Watchdog reports. (I love it so much that it's the sole reason I pay for the Teams plan.) Before POP, I never knew when or how to go about updating my articles. Now, I get emails that take all the guesswork out of it and have relieved a lot of stress for me. The weekly Watchdog reports are also incredibly powerful because I can quickly see how changes I made impact my rankings.”

Jennifer Phillips

"With a few clicks of a button, I can now utilize the new POP science-backed workflow for keyword research and silo creation without the need for complex spreadsheets and formulas."

Andrew Weilbacher - Selworthy

POP Keyword Research Tools

Data driven keyword analysis for SEO topics, clusters & silos.

Keyword Insights
The Keyword Insights Tool combines POP algorithms with AI-driven analysis. Just paste in your keyword lists and easily pinpoint the best keywords to target and build them into content silos with top level & supporting level tags.

Keyword Strategy
Generate powerful keyword lists from topics or competitor URLs.With AI-powered clustering and data filtering, our Keyword Strategy Tool helps you craft an optimized keyword plan that aligns with user intent.

Get Started

Why Discerning SEOs Choose POP

Content Brief️

The POP Content Brief gives any writer a brief to work off to create a beautifully optimized page or improve any existing page. Just follow the simple steps from word count, keywords & variation placement, page sections and NLP suggestions with the goal to reach an Optimization Score of 100 (it’s not hard).

Basic EEAT™

Good EEAT optimization boosts your site’s trust and authority while reducing the risk of future algorithm penalties. But how do you know your site’s EEAT score? POP’s Basic EEAT tool audits your EEAT signals against competitors, providing a checklist to help you upgrade your site’s EEAT score.

POP NLP™️

When Google crawls your page, it assigns it certain categories based on what it thinks it’s about. The more certain Google is about what your page is about, the better. Even if categorized correctly, there are probably entities you are missing. POP’s NLP will find the missing entities and make it easy for you to increase Google’s confidence in understanding your page.

Content Editor

Optimizing with the POP Content Editor is like working directly on your live web page, but within POP. Work through your to-do list, view your page score, and even save and download the updated HTML from your work.

Chrome Extension

Integrate POP into your team's workflow. The Chrome Extension works as an overlay within Google Docs as well as major website platforms like WordPress and Shopify, displaying to-do items and page scores that update in real time as you edit the page.

BYO GPT-4 API Key

Good AI SEO content can get expensive. Take back control of your SEO content costs by adding your GPT-4 API key to your POP account for beautifully optimized SEO content, starting at just 1 POP Credit* ($1)

API Access

Have an app, custom dashboard, or web builder and want to integrate POP features and scores? POP’s API offers powerful, enterprise-ready features at highly competitive pricing.

Trusted by 6,000+ Discerning SEOs

Navin Krishnan

Within two days of rendering, I found my article ranking #2

My website is just a couple of months old, so it’s in the sandbox period. I had written an article about a phrase related to sales using memberships. The first attempt at the article was nowhere near the first 5 pages on Google; in fact, I could not find it at all though it had been indexed. I ran the article through POP and it had a score of 15%. I decided to rewrite the entire thing and scored 87%. Within two days of rendering, I found my article ranking #2 for the same phrase. This is super motivating!

Ernesto O

Its cheaper and actually better in 9/10 things than other competitor tools.

The value for money POP gives is incredible. Its cheaper and actually better in 9/10 things than other competitor tools. Its as simple as needed for the basic user and as thorough and customised as required for the experienced SEO. Its also probably the only software that allows you to use your own GPT license, which makes using AI super cheap.

Cris Carillo

Nearly every of our page 2 and 3+ listings broke onto page 1

After reworking our pages through POP for the proper structure and content, nearly every, if not all, of our page 2 and 3+ listings broke onto page 1. Most landed above the fold. We had a hockey stick response in traffic. Within weeks, this took our company from a good business to an extremely busy and very profitable venture.

Paul L

50% of my 377 articles that we used POP on are in the Top 5 in the SERPs

Within a few weeks of using POP, pages that had been stuck on page 2 and page 3 of the SERPs for over a year began moving to page 1. I couldn't believe it! Nothing else changed in my articles. Next I trained my team on how to use POP and we began implementing them on all of our articles. As of right now, 50% of my articles that we used POP on are in the Top 5 in the SERPs, this is 370 articles, of which 122 are in Position 1. So if you want to start making money and getting more traffic to your website, you have to get POP.

Chuck Hersey

PageOptimizer Pro is a game changer

PageOptimizer Pro is a game changer. We use it for developing great content for our client's websites. The ability to demonstrate to potential clients what changes are needed on their pages is a great sales tool. We have used POP on our own web pages to bolster our SERP.

Kalin Marinov

Selling an average of 30 more vehicles per month

Until recently, I used to work for a company that owns 50 dealerships in the US. For the first six months, I wrote content for the dealership and optimized it with POP. One day I received a thank-you email from the general manager of the dealership, thanking me for helping with their sales. They were selling an average of 30 more vehicles per month! I would highly recommend POP because it is easy to work with, and the results are almost instantaneous. Last but not least, if I am ever stuck on something, I can always reach out to support and get help.

Rebecca Jones

Articles in the top 10 for their keywords without backlinks

POP has been an amazing blog tool. I am new to learning SEO, building a blog and using POP. But in the short time I've used it, it has helped me publish articles that are making the top 10 for their keywords without backlinks or a well established website. POP saves me time because it does the research for me and I can focus on publishing more content. But best of all, and I'm not sure how to quantify this - but POP has given me the confidence that I can compete in this blogging world.

Mendy P

Shoot to position 1-3 within days

What I like most about POP are the results. I've had a number of pages shoot to position 1-3 within days of making the recommended updated. Along with one other keyword tool, I use POP regularly when creating and optimizing new & old content.

See How Companies Use POP to Grow Traffic

How High Voltage SEO achieved a 437% increase in non-branded clicks for a B2B in a niche market

372.8%

Increase in the number of ranking search queries

1,263.5%

Growth in impressions

See all success stories

How Edge Webware achieved a 513% increase in clicks in 6 months for a B2C fitness e-commerce brand

13

Non-branded keywords in the top 3 positions

6

Featured snippets

See all success stories

How The Branding Agency achieved a 650% increase in clicks in 6 months for a B2C e-commerce brand

1,900%

Increase in impressions within 6 months

4 out of 13

Articles ranked at page 1

See all success stories

How Somebody Digital achieved a 94% increase in revenue in 6 months for a B2B e-commerce business in healthcare

120%

Increase in transactions

59%

Increase in users YOY

See all success stories

Simple, Yet Powerful

For writers & content teams

Writers and content teams use POP to maximize output and performance of their content and for quality assurance.

For in-house SEOs

In-house SEO teams use POP to optimize important site pages, for SEO content briefs and to monitor the performance of the work they’ve done.

For marketing agencies

Agencies use POP to increase project value, validate their work to clients and extend retainers through on page performance monitoring.

For affiliate SEOs

Affiliate SEOs use POP to ensure their traffic pages are scientifically optimized to perform and maximize income per page.

For freelance SEOs

Freelance SEOs use POP to provide enterprise level, data-driven SEO at freelancer prices. And POP reports make effortless client implementation.

What is POP Rank Engine™️

We do one thing only, that’s on-page SEO and we do it better than anyone else.

Kyle Roof

POP founder

POP Rank Engine™️ is the brain powering the on-page SEO tools inside POP.

Developed over more than half a decade through more than 400 SEO experiments led by Kyle Roof, POP Rank Engine™️ is an ever-evolving machine that analyzes over 300 parameters to deliver the most comprehensive and powerful recommendations, all with a single goal: making it as easy and fast as possible for you to grow SEO traffic to your website.

Based on more than 400 peer-reviewed tests and studies

Uses more than 300 SEO parameters in its analysis

Finds the edge cases for SEO wins that other tools won’t

A full suite of on-page SEO tools

Empowers you to make the best SEO decisions

Learn Kyle’s Proven On-Page SEO Workflow, Free

POP is far from just a content optimization tool. You are about to learn how to master on-page SEO using a powerful set of tools within POP that will increase your site’s traffic and authority while making your life easier.

Instructors: Kyle Roof, Dade Butler, Maria Dubretic 
Tools: POP, Google Sheets, Google Search Console 
Lessons: 28 videos 
Total Time: 68 minutes

Go to POP Academy

No sign-up required

Get started with POP today

Works in any language and alphabet.

Get Started Now

Try for free

No sign-up required

Powered by POP Rank Engine™

Includes AI writer

7-day refund guarantee

On-page SEO That Works In

Rank Your Site Higher

Why Discerning SEOs Choose POP

POP’s Stand-out Features

AI Writer

Nextgen EEAT™️

AI-powered Schema™️

POP Watchdog™️

POP Keyword Research Tools

Why Discerning SEOs Choose POP

Content Brief️

Basic EEAT™

POP NLP™️

Content Editor

Chrome Extension

BYO GPT-4 API Key

API Access

Trusted by 6,000+ Discerning SEOs

See How Companies Use POP to Grow Traffic

Simple, Yet Powerful

What is POP Rank Engine™️

We do one thing only, that’s on-page SEO and we do it better than anyone else.

Advanced on page SEO made simple.