POP White Glove

If you’re running a small agency, chances are you don't have the time or resources to create awesome data-driven SEO content plans for your clients. You don’t want the hassle of hiring and training new staff. You’re tired of doing too many jobs and in the end not delivering your best work.

Instead, use our expert team at POP to take a load off your plate. We’ll take care of all your clients' content planning, strategy and delivery at a price that leaves big profit margins for you. Most agencies achieve at least 80% profit margins.

The POP White Glove team uses exclusive, proprietary technology, only available to White Glove clients to build out awesome, data-driven content audits. Show your clients impressive content plans and justify the strategy with data-driven insights. 

POP White Glove content audits are a cut above what you can do inside your own agency and they are custom built for each of your clients based on their specific needs. The content planning process is done as a collaboration between you and your POP qccount manager. You bring the knowledge of your clients needs, we bring the data and together we build a rock solid content plan. You get fractional access to expertise and collaboration that would ordinarily cost you $150+ per hour.

If you choose to have the team at POP create and deliver your content, you get custom written, scientifically optimized content that satisfies your client as well as Google at a fraction of the cost for you to achieve the same result in-house. Our team delivers your content monthly. All you need to do is proofread and publish. The data-driven approach to content means when you publish White Glove content following our instructions, it generates faster than normal engagement metrics in Google making YOU look good.

The Content Audit is built on a per website basis.

You complete a short survey about the client and the SEO priorities and connect the client’s Search Console inside the POP White Glove dashboard.

A POP SEO expert then builds the audit within POP based on recommended Content Silos for new and existing website content. Each Content Audit will consist of between 10 and 15 silo options depending on how much data is available for the topic / location / client history etc.

The audit is based on filtering and sorting a huge amount of data down into concise recommendations. The metrics used to back up our recommendations are extensive including both proprietary and standard SEO metrics. The recommended silos in the audit are designed to generate quick and easy traffic wins for your client.

Still wondering if it’s the right fit? Let’s talk it through - book a free strategy call.

Once you order the Content Audit, it takes approximately 5 working days to prepare the audit. If you need it sooner, we also offer a speedy delivery option, where your Content Audit will be ready in just 72 hours. Once completed, your account manager will reach out to schedule a 30-minute review meeting to plan your content.

Yes, the Content Audit can be customized for any industry, niche, location and type of business. You will be asked to complete a short survey once the audit is ordered and that will provide us all the information we need to customize your audit.

No. This is a content-only audit. If we spot any clear technical issues, we’ll flag them in your audit review call - but this is not a technical SEO audit.

When the Content Audit is complete you will be asked to book a 30 min call with your account manager to review the audit. Together we will then plan your silos and content for a 3 month period and you have the option of selecting our content products to go with the plan as per your needs.

We recommend doing a new audit for each client approximately every 3 months. This allows us to catch newly ranking opportunities and update for any algorithmic shifts. For smaller client budgets a longer period between Content Audits may be fine.

The audit process is collaborative. During your review call, we can walk through the data together and make adjustments on the spot. If you feel certain topics or locations aren't the right fit, we’ll rerun the data and swap out recommendations until you’re happy with the result.

The Content Audit costs $225 per audit. It is created using a combination of proprietary POP tools as well about 5 hours of an SEO professionals time.

The first draft comes from the POP AI Writer. Then, a U.S.-based senior editor reviews it, rewrites where needed, runs fact-checks, and checks for originality and toxicity before delivery. This results in fast, high-quality content that’s optimized and human-polished.

We have expert content writers based in the USA who we have worked with for many years. The quality of the content has met the needs of premium clients with high quality expectations.

If we do not feel our content writers can deliver the best content for you based on the type of page or topic, we will recommend for your team to create or for us to provide a content brief for the page but not complete the main content.

No. You don’t need to have a POP subscription to use the White Glove service. You only pay for what you purchase without ongoing fees.

Once the audit and content plan are done, we’ll deliver content to you monthly. All you need to do is review it and publish. That’s it.

No. All deliverables are fully white-labeled. Every PDF and spreadsheet carries your agency logo. POP stays invisible.

Yes, you have the opportunity to make one round of revisions per piece of content within 7 days of delivery.

At the moment, we guarantee U.S. English. For other languages, we can provide content outlines and entity lists for your native-speaking team to work with.

Yes. Our pricing stays flat at the audit level, and content pricing drops significantly as volume increases. At enterprise scale, bulk content pricing drops to around $12 per piece. No nickel-and-diming.