We audit, plan and deliver SEO content for agencies to make your life easy.
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POP White Glove is a done for you, on-page SEO and content service for agencies. Our in-house experts use POP to create and execute full white labelled, SEO content plans for your clients.
Personalized & data-driven
Topical content silos
Human edited, SEO optimized
POP White Glove is designed to help small agencies scale profitably and effortlessly.
The team at POP comes from an SEO agency background. We understand the challenges facing small agency owners; you’re trying to run your business, deliver client work, get new clients, keep the existing ones happy, train and manage your team... It leaves you overworked and undercompensated for all the responsibilities you hold.
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POP White Glove means you can now hand over the on-page SEO side of your agency to us. Our team becomes an extension of your team, with data-driven content plans and strategy combined with a content writing team to deliver super high quality, SEO optimized content.
Start when you want. Stop when you want. You’re in control. All your team needs to do is check and publish the content once per month.
Impress your clients with data-driven content plans and high quality content. Take full credit for the work from our team.
We work directly with you. We will never contact or communicate with your client. All audits, reports, diagrams and deliverables are available in POP and are downloadable in a spreadsheet or in PDF format with YOUR logo on them.
It's up to you how frequently you use the service, whether you use it for just some of your clients or all of them and how much of the content our team delivers for you. The service includes:
Book a meeting with the White Glove team to ensure you are a good fit.
Setup your account and onboard your first project (10 minutes).
Order your first Content Audit and complete the project onboarding process.
In 1 week we book a meeting with you to review your Content Audit and create your Content Plan.
You get a silo interlinking diagram, publishing instructions, and custom schema markup, ready for your team to proofread and publish.
According to your needs we continue delivering content to you on a monthly basis.
This is a very important question, because we are not always the best option to create the content for all yours and clients needs and it's imperative that your clients are happy and satisfied with the content we deliver.
We offer the following content services:
Note: All content is scientifically optimized using POP and includes custom built schema markup and instructions for publishing.
All content is created with the assistance of AI tools but has some level of human editing and approval (how much depends on the type of content you order).
Most content silos are made up of 1 Top Level page and between 5 and 15 Supporting pages.
We create a marked up pager outline, schema and instructions for your writers.
For existing pages, we provide a detailed brief for your writers to fix the page. Includes custom schema & instructions.
We draft the completed page for you. Your team needs to edit / proof read.
We write the completed page and edit it to ensure facts and data are correct and the page structure and information is of a high quality.
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Premium content is handled by a 3rd party partner of ours. It includes highly specific customization, expert topic research and feedback rounds.
POP White Glove is a white-label service for agencies, we do not accept all clients.
Hence the first step is to book a call and see if this is right for you!
If you’re running a small agency, chances are you don't have the time or resources to create awesome data-driven SEO content plans for your clients. You don’t want the hassle of hiring and training new staff. You’re tired of doing too many jobs and in the end not delivering your best work.
Instead, use our expert team at POP to take a load off your plate. We’ll take care of all your clients' content planning, strategy and delivery at a price that leaves big profit margins for you. Most agencies achieve at least 500% profit margins.
The POP White Glove team uses exclusive, proprietary technology, only available to White Glove clients to build out awesome, data-driven content audits. Show your clients impressive content plans and justify the strategy with data-driven insights.
POP White Glove content audits are a cut above what you can do inside your own agency and they are custom built for each of your clients based on their specific needs. The content planning process is done as a collaboration between you and your POP project manager. You bring the knowledge of your clients needs, we bring the data and together we build a rock solid content plan. You get fractional access to expertise and collaboration that would ordinarily cost you $150+ per hour.
If you choose to have the team at POP create and deliver your content, you get custom written, scientifically optimized content that satisfies your client as well as Google at a fraction of the cost for you to achieve the same result in-house. Our team delivers your content monthly. All you need to do is proofread and publish. The data-driven approach to content means when you publish White Glove content following our instructions, it generates faster than normal engagement metrics in Google making YOU look good.
The Content Audit is built on a per website basis.
You complete a short survey about the client and the SEO priorities and connect the client’s Search Console inside the POP White Glove dashboard.
A POP SEO expert then builds the audit within POP based on recommended Content Silos for new and existing website content. Each Content Audit will consist of between 10 and 20 silo options depending on how much data is available for the topic / location / client history etc.
The audit is based on filtering and sorting a huge amount of data down into concise recommendations. The metrics used to back up our recommendations are extensive including both proprietary and standard SEO metrics. The recommended silos in the audit are designed to generate quick and easy traffic wins for your client.
Once you order the Content Audit it takes approximately 5 working days to prepare the audit. Once completed your account manager will reach out to schedule a 30 minute review meeting to plan your content.
Yes, the Content Audit can be customized for any industry, niche, location and type of business. You will be asked to complete a short survey once the audit is ordered and that will provide us all the information we need to customize your audit.
We may provide some suggestions during the Content Audit review if we find issues on the website but this is not a technical website audit.
When the Content Audit is complete you will be asked to book a 30 min call with your account manager to review the audit. Together we will then plan your silos and content for a 3 month period and you have the option of selecting our content products to go with the plan as per your needs.
We recommend doing a new Content Audit for each client approximately every 3 months, but for smaller client budgets a longer period between Content Audits may be fine.
That is up to you. We will present the data to back up our recommendations, if you need to add or adjust some of the topics or locations in the audit, this is no issue.
The Content Audit costs $225 per audit. It is created using a combination of proprietary POP tools as well about 5 hours of an SEO professionals time.
We have expert content writers based in the USA who we have worked with for many years. The quality of the content has met the needs of premium clients with high quality expectations.
If we do not feel our content writers can deliver the best content for you based on the type of page or topic, we will recommend for your team to create or for us to provide a content brief for the page but not complete the main content.
Yes, you have the opportunity to make one round of revisions per piece of content within 7 days of delivery.
