Research has shown that over 80% of people review and evaluate the products they want to buy on the internet before buying. In other words, the internet is full of people looking to buy from you. But how do you get these potential customers to find your website?
There are two ways to achieve this: it’s either you buy online ads to gain traffic, or you optimize your website for search engines, otherwise known as search engine optimization (SEO). That’s why we’re here to answer your question: How to make my website search engine optimized?
What is SEO?
The term refers to the process one can use to improve the website’s traffic and ranking on search engines such as Google or Bing. This is something you need to focus on and get right if you want to attract a lot of free internet traffic.
SEO can be complicated, but it’s relatively easy to understand the basics and implement them on your website. By covering the basics, you will be better positioned to move your business ahead of the competition in your industry.
A simple SEO recipe
Here’s how to do it. First, structure your website in such a way that each page is built around one single subject. This is very important because search engines aim to provide users with the accurate information they are seeking the first time, every time. To enable them to achieve this, they need to understand what your website is all about.
Make it easier for search engines
It’s much easier for search engines to classify your page and present it when it’s relevant to a search if you build your website’s page around a single theme.
Next, choose the keywords you will use to optimize each page. You need to come up with a list of keywords that are related to your business. Think about the phrases that your target audience is most likely to use to find the information provided by your web pages.
Good content is one thing that’s sure to remain central to SEO. So long as people are searching for answers to their needs, search engines will strive to find and deliver them the best pages to provide these answers.
The best strategy for you to rank your website to the top of search results and stay there is to create good fresh content all the time. This will position you as a leader in your industry and help attract more visitors who can be converted into customers.
Search engines look at the page title to understand the content of your page. Page titles, also known as title tags, must be unique and should include the main keyword for that page. The page title should be written in such a way to trigger interest. Also ensure to optimize the page title by starting with your main keyword.
To help searchers determine the best link to click on, search engines display the description under each page title on the results page. Therefore, it’s very important to have a good page description because the type of information you put there will play a major role in influencing the searcher’s decision to click on your link or not.
The headings elements are <h1> to <h6>. These define the size of your headings as they appear to the reader. H1 being the biggest and H6 the least.
The headings are not there to only act as shortcuts to change the size of the text. The headings also tell the search engines’ algorithm that the keywords in the headings are most important. HTML headings can only be used for headings, so do not use headings to make text bold or big.
Image ALT tag
The ALT tag is an HTML attribute that can be used on the image tags to create a text that the search engines will understand. What’s more important for you is that search engines cannot read text or numbers on images. The search engines can only be able to read your keywords by associating the ALT tag with an image. Therefore, by creating ALT tags on images and including your main keywords in them is another effective SEO method.
Another great technique for improving your website’s ranking on the search engine results pages is improving the quality and number of websites linking to your website. You can build inbound links by distributing press releases/articles through article directories and other niche authority websites. Ensure that all the articles are linking back to your website.