Search Engine Optimization (SEO) plays a vital role in creating a strong online presence for any business. It’s the most popular digital marketing technique that helps maximize the number of visitors to your website. However, having an SEO friendly website is not enough to rank high on search engine result pages (SERPs). The definitive SEO features provided by e-commerce platforms play an important role.
You could have an awesome website, but it will not be SEO ready to rank high if your platform can’t provide the necessary built-in SEO features. So before building your e-commerce website, it’s essential to answer the question, “Which e-commerce platform is best for SEO?”
In this article, we’ll provide you a list of the few best e-commerce platforms for SEO. Before moving on that, we’ll explain exactly what e-commerce is.
What is E-Commerce?
E-commerce and online shopping are often used interchangeably; however, e-commerce is much broader than this. It’s buying and selling of products or services online through any device such as making online payments, online ticketing, and internet banking.
E-commerce has experienced rapid growth since its inception. The COVID-19 outbreak saw e-commerce sales increase by 25% in March alone. That’s why the power of e-commerce should not be underestimated as it continues to present significant opportunities for all businesses, both small and large.
Why E-Commerce Is Important For Businesses?
In today’s competitive and convenience-focused society, consumers no longer want to venture to the streets to buy items. Instead, they want to shop from the comfort of their homes, office, or wherever they are, making e-commerce a flexible solution for both businesses and buyers. E-commerce can broaden your brand as it allows you to offer products/services 24 hours a day anywhere in the world. It gives you more marketing opportunities and lets you scale your business allowing you to add more products/services and add more payment options.
From marketing to increasing your products/services to generate more sales, e-commerce offers businesses a whole range of opportunities. With a well-developed and optimized website, you can not only achieve these goals but as well offer customers convenient services around the clock that can boost your business.
With that said, if you’re looking for which e-commerce platform is best for SEO, then read on. Here is a list of a few of the best e-commerce platforms for SEO.
When you’re searching for which e-commerce platform is best for SEO, many people and SEO agencies will suggest you go with Shopify. This is because this e-commerce platform is easy to use with various SEO plug-ins to enhance your store. Shopify is affordable and available with different pricing plans to suit your needs and budget.
It has a large library of plug-ins allowing you to add whatever feature you want to in your online store easily. The features include built-in blogging, smart SEO, SEO image optimizer, SEO meta manager, reviews, and Google Analytics.
It’s one of the highly customizable e-commerce platforms available and is an extension of the WordPress content management system enabling you to turn your WordPress site into an e-commerce store. With WooCommerce you can customize your site better with its numerous SEO-friendly features like URL customization, mobile-friendliness, built-in blogging, text editing, and more.
All basic SEO features are free, however, you can unlock advanced options by upgrading to a paid version of WooCommerce which is affordable.
Magento is an end to end fully managed e-commerce platform. Backed by Adobe, it’s user-friendly and fully customizable. This e-commerce platform comes with strong SEO built-in features for best SEO practices such as Magento SEO suite pro extension, SEO content optimization, advanced SEO by Activo, layered navigation, advanced sitemap, SEO rich snippets, and much more.
The biggest drawback of Magento is the cost as the basic version can cost around $20,000 per year.
These are the best e-commerce platforms for SEO. If you’re looking to build an online store then using any of the above-mentioned platforms, you will be in a position to perform better technical and on-page SEO.