There’s no denying that AI is here to stay. The genie’s out and is never going back in the bottle.
It’s given us some tremendous tools to increase our productivity, but it’s also made many content creators lazy with “push of a button” articles. I’ve said it many times before, if you do bad SEO, AI is just going to help you do bad SEO. The same goes for content creation.
Why is this?
You can sum it up to two main factors. First, many people have the false assumption that AI is capable of creating original, high-quality content that is engaging. This isn’t really accurate. What you get with most AI tools is a very broad understanding of topics, so they create content that lacks depth and expertise.
Secondly, because it lacks depth, if you previously weren’t a good writer, you won’t have the necessary skills to refine and build upon what the AI gives you. This leaves you with a lackluster piece of content that doesn’t showcase your personal experience or blend in your unique perspective.
Google’s recent HCU is all about weeding out thin or fluff content that lacks authenticity and if you are relying on unrevised AI generated articles to rank, you’re fighting an uphill battle.
At POP, our goal is to create tools that enhance your skill set, not lower the bar with 100% “done for you content.”
That’s why we’re introducing the newest feature to our AI Writer—POP Custom Content.
So what exactly is POP’s AI-Powered Custom Content? Let’s take a closer look.
A closer look at POP’s AI-powered Custom Content Writer
We wanted to create an AI tool that gives SEOs and content creators more precision and flexibility when using AI to help create content. Enter POP’s AI-powered Custom Content Writer.
Here’s some of the highlights:
- 50x faster than manually writing
- It leverages what GPT is really good at
- The output is excellent, human-influenced, quality writing
- We keep it on a very tight leash! - no hallucinations here.
We built this tool around a workflow that gives the user the ability to have more input and guidance when creating each section of an article. This produces a piece of content that is much more aligned with the creator's tone, purpose, and message—all while being perfectly SEO optimized for maximum visibility in the SERPs.
It’s hands down, the most intuitive and accurate tool for SEOs and content creators looking to create high quality content at scale, with uniqueness and accuracy.
POP’s Quick Content vs Custom Content AI Writer
When you use the AI writer inside of POP, you’ll now have two options to create your content. Simply choose the best writer for your needs.
POP Quick Content
This is the traditional version of POP’s AI writer that current users are familiar with. You’ll use this option when speed is a must and you need to write an article from scratch. This is going to instruct the AI to generate the main content using your desired keywords and related terms.
POP Custom Content
When you want a higher quality, more dialed in piece of content POP’s Customer Content option is your new best friend. It takes your previously written content, along with your competitors’ content, and uses that as a baseline to expand upon, thereby making the quality much, much higher.
POP’s Custom Content settings
To keep the new version of our AI writer on a tight leash, we have 3 settings to work with based on your needs. Let’s take a look at how they work.
Minimal revisions
You’ll use this option when your content is very solid and you just need help getting an edge to mix in a few keywords. The AI will not change the intent, meaning, or order of the sentence, rather it will naturally incorporate your keywords into your existing paragraph to make it optimized.
Medium revisions
This one is the best of both worlds and likely the one you’ll use the most. With this option the AI will rewrite whole paragraphs, add in your keywords, and avoid outputting duplicate content.
Some good use cases for this are: the addition of competitor content, reworking case studies, and audio transcripts.
Maximum revisions
This option is used when you have statistical data and you need AI to create the content around this. The primary use case here is if you have your own proprietary data or specific numbers that AI might not know about. This option makes it seamless to feed the AI this information and it will create content around your specific data and source context.
Ready to see how to create epic content with POP’s Custom Content? Check out my new video.
Who Custom Content can help and the best situations to use it
Now let’s take a quick look at some specific use cases. Below are a few examples that can really harness the power of the Custom Content Writer to create perfectly optimized articles.
This feature is perfect for:
- SEO experts: Custom Content Writer will quickly become one of the most used tools in your arsenal. You can use it to refine and optimize your articles to gain more visibility and keywords without losing the original tone.
- Content creators and writers: Improve your content velocity, while creating customized, high-quality articles that maintain your unique voice and style. This is critical to stand out from your competition and help demonstrate EEAT.
- Marketers: Make your competitors work for you! You can leverage their high-performing content and repurpose it in a way that’s unique and original.
- Businesses and brands: Quickly create content at scale, while maintaining your brand messaging and adding proprietary data or insights that the AI cannot generate on its own.
- Agencies: Create tailored and targeted content for all of your clients, while adhering to their brand guidelines, styles, and tone. This is a game changer for speed and efficiency within agencies that service clients across multiple verticals.
Best situations to use this feature:
- On-page optimization: Sometimes you have excellent content, but it falls a little flat when it comes to on-page optimization. This is a perfect use case for POP’s AI-Powered Custom Content Writer. It allows you to add the needed keyword optimization for optimal SEO performance, without sacrificing the integrity of the article.
- Content refresh: Have you heard? Google likes fresh content. This feature works wonders for updating older posts so that they remain relevant and don’t lose any rankings. By adding new data, insights, statistics, and keywords, you’ll stay on Google’s radar and continue to build upon the success of your past efforts.
- Content repurposing: Oftentimes you’ll have valuable content that you’ve acquired from other sources, but need to adapt it to your own style, tone, and overall message. The Custom Content Writer works wonders here.
- Detailed case studies and reports: Organize and optimize your unique experiences, proprietary data, or specific case studies. This is the best of both worlds, because you retain all of your unique perspective and research, while optimizing for the best visibility in organic search. This will help you break away from the pack and stand out far ahead of your competitors.
- Filling content gaps: Quickly fill gaps in your current content strategy so you can get those missing pieces of content published and indexed.
- Long-form content creation: The Custom Content Writer is perfect for enhancing detailed guides or blog posts. It adds SEO-rich elements to give you optimal ranking performance, without losing your original insights and granularity on the topic.
POP Custom Content: quick tutorial
Here I’ll cover a quick step by step tutorial on how to use the new Custom Content AI Writer. If you want to see me do this live, check out the video below.
1. Log into POP
Log into POP and head on over to the AI writer for the article you want to work on.
2. Enter your target word count
Next, enter your target word count. I typically like to start with the suggested word count, because the output is better and the AI writer will have more words to work with. This ultimately positions your content to get a better optimization score.
3. Select web page type
Next select your web page type. Blog post, article, etc - whatever best suits your content.
4. Exclude specific words and select tone & author
This next step gets into a bit of the “secret sauce” for generating AI content. Here you can exclude specific words. AI has a tendency to repeat words, especially for certain niches and industries. This is where you can curb the repetitiveness and avoid reader fatigue. Taking your time on this step will help your AI content come out much more authentic sounding compared to your competitors who are not doing this.
After that, you can take it a step further and tweak the voicing of your content by adding tone, author, and brand qualifiers.
5.Generate search engine and page title
Next we’ll generate the search engine title and page title. I always keep both options on here, because I want the AI to use both my title for inspiration and use my competitors as well to give me the most options to create a unique title.
6.Generate sub-headings
For the sub-headings, I’ll do the same.
7.Select Custom Content
At this step you can see we now have two options: Quick Content and Custom Content. Refer to the section above discussing the differences to make the selection that is best suited for your article.
8.Generate Custom Content
Once you’ve selected POP Custom Content, you’ll see that POP brings up your content and your top 3 competitor’s content. If you haven’t built your page yet, then you’ll only see your competitor’s paragraphs.
From here, you'll click on the paragraph that you want the AI to rewrite.
Note: we wanted to minimize the user effort, so there isn’t a copy & paste function. You simply click on the paragraph to select it for the tool to rewrite.
An additional feature that is really helpful is once you click on a paragraph to add it to be rewritten, it is removed from the subsequent steps and prevents you from accidentally adding that same paragraph to another section of your article.
Repeat this step for all of your headings.
9.Rewrite with AI and edit your output if needed
Finally, when everything is ready, click "Rewrite with AI". You can then edit your output and download it to publish whenever you’re ready.
It’s that simple! Login to POP and give it a try today.
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Co-Founder & Lead SEO at POP
Kyle Roof is an SEO expert, speaker and trainer. Kyle currently resides in Chiang Mai, Thailand with his family.
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