If you’re planning to launch a website for your business, there are several important basics you need to understand before doing so. One of these fundamentals is SEO (Search Engine Optimization), which is a set of online strategies that you apply to make your website more noticeable and accessible to as many people as possible via a search engine such as Google.
As you prepare to launch an SEO campaign, you need to understand that there are different types of SEO, such as on-page and off-page SEO. Each of these types comprise various important elements that will determine your website’s success. So which on page element carries the most weight for SEO? This article will help to answer this question.
On-page SEO has various ranking factors that you have to optimize in order to get the desired results. However, the title tag has proved to be the most effective element for on page SEO. That means that if you want to improve your site’s ranking in search results and make it competitive, you have to understand how to optimize your title tags.
What Is a Title Tag?
A title tag is the HTML element used to specify the title of every web page. It’s the clickable headline displayed on the search engine results page (SERP) when you search for information on the internet. A title tag is very important for a website’s SEO, usability, and social media sharing. Therefore, it has to be an accurate and brief description of the content found on the specific web page.
Why Is a Title Tag Important?
Basically, a title tag helps search engines to understand what a web page is about. It’s also the first impression that people will have of your web page. Here are three key reasons a title tag carries the most weight for on-page SEO.
Search Engine Results Page
A title tag will determine the title displayed on the search engine results page (SERP) and is the first thing that visitors to your site will experience. That means that if the title tag isn’t impressive or relevant, people will not click on it to visit your website. This will have a negative impact on your site’s ranking. So when you’re creating a title tag, make sure it catches the attention of your target audience and compels them to open the page.
A title tag acts as the placeholder since it’s the one that appears at the top of the web browser. This helps your target audience to understand the content found on your web page, especially those who open many browser tabs at once. That’s why you need to ensure that your target audience doesn’t lose track of your web page and content by making your title tag unique and identifiable with the relevant keywords at the beginning.
Social Media Networks
When someone shares your web page on social media, it’s the title tag that is displayed. So if you want social media users to be compelled to click on the link to your web page, you have to make the title tag interesting. When it comes to writing a good title tag, there are several important guidelines you need to follow. For instance, you have to make it unique, put important keywords at the beginning, and make sure it’s not more than 60 characters.
Other Important On-Page SEO Elements
A meta description is the HTML element of a web page that explains and summarizes the content of your web page. It makes it easy for internet users and search engines to understand what the page is about.
A keyword is an idea or topic that defines what your content is about. With regard to SEO, a keyword is a word or phrase that an internet searcher enters into the search engine. These words are important because they act as the link between what someone is searching for and the content you are offering to satisfy that need.
So if you were wondering which on-page element carries the most weight for SEO, the information above gives you the answers you need. Good luck!